5 / 31 / 2013!
STARTUP MYTHS!
AND REALITIES!
Benjamin Joffe!
PLUS
EIGHT
STAR
 	
  WHAT	
  IS	
  A	
  STARTUP?	
  
“It	
  is	
  a	
  company	
  
confused	
  about:	
  
-­‐	
  What	
  its	
  product	
  is	
  
-­‐	
  Who	
  its	
  customers	
  are	
  
-­‐	
  How	
  to	
  make	
  money.	
  
When	
  confusion	
  stops,	
  
it	
  becomes	
  a	
  real	
  business.”	
  
Dave	
  McClure	
  
500	
  Startups	
  
Source:	
  hGp://www.paulgraham.com/wealth.html	
  
	
  	
  This	
  plus	
  scale!
Source:	
  hGp://www.paulgraham.com/wealth.html	
  
“Instead	
  of	
  working	
  for	
  
forty	
  years,	
  you	
  work	
  as	
  
hard	
  as	
  you	
  possibly	
  can	
  
for	
  four.”	
  
	
  Paul	
  Graham	
  
Y	
  Combinator	
  
	
  	
  HOW	
  TO	
  MAKE	
  WEALTH	
  
HOURS	
  x	
  FOCUS	
  x	
  TALENT	
  =	
  10~100x	
  PRODUCTIVITY	
  
“In a startup,

no facts exist

inside the building,

only opinions.”!
Steve Blank!
MAKE SOMETHING PEOPLE WANT
 	
  IT	
  TAKES	
  A	
  VILLAGE	
  
TALK	
  TO	
  EVERYONE!	
  
(Advisors,	
  Investors,	
  Partners,	
  
Team,	
  Friends,	
  Family…)	
  
GOOD	
  
IDEAS	
  
BAD	
  
IDEAS	
  
GOOD	
  IDEAS	
  
THAT	
  LOOK	
  BAD	
  
BAD	
  IDEAS	
  
THAT	
  LOOK	
  GOOD	
  
STARTUPS	
  ARE	
  HERE	
  
Someone	
  had	
  
THE	
  SAME	
  IDEA	
  
before	
  you	
  
different	
  bme,	
  
different	
  place,	
  
different	
  people	
  
=	
  different	
  results?	
  
INNOVATION	
  
does	
  not	
  maGer	
  
to	
  (most)	
  
customers	
  
What	
  ma'ers	
  is	
  
what	
  they	
  can	
  do	
  with	
  it	
  
 TRACTION	
  is	
  #1	
  but	
  WHICH	
  NUMBERS?	
  
X	
  signups	
  last	
  week	
  
How	
  many	
  this	
  week?	
  
	
  
Do	
  they	
  do	
  the	
  one	
  thing	
  you	
  want?	
  
	
  
How	
  many	
  are	
  back	
  this	
  week?	
  
To Remember!
•  Work on what you like!
•  Work with people you like!
•  It’s a marathon (with some sprints)!
•  Learn what you need!
•  Check the right numbers!
•  Traction trumps (almost) everything!
Benjamin Joffe!
•  13 years in Asia!
•  Founder, +8*!
•  Co-Founder, Cmune!
•  Mentor, 500 Startups!
•  Angel investor!
•  Speaker, Columnist!
THANKS!!
Benjamin Joffe!
benjamin@plus8star.com ! ! ! !!
PLUS
EIGHT
STAR
www.plus8star.com!

Startup myths and realities

  • 1.
    5 / 31/ 2013! STARTUP MYTHS! AND REALITIES! Benjamin Joffe! PLUS EIGHT STAR
  • 2.
       WHAT  IS  A  STARTUP?   “It  is  a  company   confused  about:   -­‐  What  its  product  is   -­‐  Who  its  customers  are   -­‐  How  to  make  money.   When  confusion  stops,   it  becomes  a  real  business.”   Dave  McClure   500  Startups   Source:  hGp://www.paulgraham.com/wealth.html      This  plus  scale!
  • 3.
    Source:  hGp://www.paulgraham.com/wealth.html   “Instead  of  working  for   forty  years,  you  work  as   hard  as  you  possibly  can   for  four.”    Paul  Graham   Y  Combinator      HOW  TO  MAKE  WEALTH   HOURS  x  FOCUS  x  TALENT  =  10~100x  PRODUCTIVITY  
  • 4.
    “In a startup,
 nofacts exist
 inside the building,
 only opinions.”! Steve Blank! MAKE SOMETHING PEOPLE WANT
  • 5.
       IT  TAKES  A  VILLAGE   TALK  TO  EVERYONE!   (Advisors,  Investors,  Partners,   Team,  Friends,  Family…)  
  • 6.
    GOOD   IDEAS   BAD   IDEAS   GOOD  IDEAS   THAT  LOOK  BAD   BAD  IDEAS   THAT  LOOK  GOOD   STARTUPS  ARE  HERE  
  • 7.
    Someone  had   THE  SAME  IDEA   before  you   different  bme,   different  place,   different  people   =  different  results?  
  • 8.
    INNOVATION   does  not  maGer   to  (most)   customers   What  ma'ers  is   what  they  can  do  with  it  
  • 9.
     TRACTION  is  #1  but  WHICH  NUMBERS?   X  signups  last  week   How  many  this  week?     Do  they  do  the  one  thing  you  want?     How  many  are  back  this  week?  
  • 10.
    To Remember! •  Workon what you like! •  Work with people you like! •  It’s a marathon (with some sprints)! •  Learn what you need! •  Check the right numbers! •  Traction trumps (almost) everything!
  • 11.
    Benjamin Joffe! •  13years in Asia! •  Founder, +8*! •  Co-Founder, Cmune! •  Mentor, 500 Startups! •  Angel investor! •  Speaker, Columnist!
  • 12.
    THANKS!! Benjamin Joffe! [email protected] !! ! !! PLUS EIGHT STAR www.plus8star.com!