ITESM + Startup Essentials - Purpose Driven Learning
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Ury Sarabia presents on an experiential training methodology called Purpose Driven Learning. The methodology trains people in customer development, lean startup principles, and business model validation through hands-on projects over 3-5 day bootcamps. Trainees form startups around real customer problems, design minimum viable products to test solutions, and have generated over $40,000 in real sales. The methodology has been used to train students, communities in poverty, and others in Mexico, Colombia, Chile and the US. It aims to replace theoretical learning with practical experience starting businesses from identifying customer needs.
ITESM + Startup Essentials - Purpose Driven Learning
- 1. Purpose Driven Learning #StartupEssentials www.UrySarabia.com @sarabiau www.StartupEssentials.Co [email protected] GSBI Network Meeting http://www.scu.edu/socialbenefit/entrepreneurship/gsbi/network.cfm Mexico City Tec de Monterrey http://www.itesm.mx/ March 23rd 2015
- 2. Founder & CEO at Startup Essentials Inc. Lives in New York From Bogotá, Colombia Electrical Engineer, Universidad Distrital Entrepreneur Jefrey Bulla
- 3. Ury Sarabia Founder & COO at Startup Essentials Inc. Corporate Experience at Dell & HP Entrepreneur Electronic Systems Engineer at Tec de Monterrey From Guadalajara, México
- 4. Current entrepreneurship problem 9/10 companies fail BIG WASTE OF MONEY AND TIME
- 5. #uncertainty
- 6. 3 STORIES
- 7. STORY # 1
- 8. Multiple Businesses & Attempts to Build Growing Startups + 15 years (half of my life, since youth) in search of an answer: How do I start a startup?
- 9. STORY # 2
- 10. 1. Business Plan (Business Model) 2. Pitching to Investors 3. Building the Product (Execute the Plan/Model) = US$ 65.000 of Investment (0 return) & 2 years of waste
- 12. same applies to Business Models
- 13. STORY # 3
- 15. Bootcamp 4x León, México Los Castillos vulnerable community 220 University Freshmen (Marketing, Biz Dev, Engineering, Design,etc)
- 16. 4 Bootcamps 32 Startups/Teams 3 Days of Hard Work 220 Entrepreneurs/Students
- 17. ONLY 3 Days of Hard Work (from the ground up)
- 18. ~USD $ 40,000 Total Sales Letters of Intent, Cash, Checks, Wires from real customers
- 19. What kind of stories do we want? 1 vs 2 vs 3 1 2 3 Cost 15 Years USD$ 65,000 (2 years) 3 days Results Poor ROI USD$ 0 ~USD$ 40,000
- 20. Cities / Campi Santa Fé (CSF) Guadalajara San Luis Potosí León
- 21. Approaches Mentors/Professors Incubators/Accelerators Students (all levels, even high-school)
- 22. WE EXPERIENTIALLY TRAIN PEOPLE ON Customer Development Lean Startup Investment Metrics Product/Market Fit Experimentation Product Development Growth Problem Identification Business Model Validation & Construction Accomplish Real Sales as Quick as Possible
- 23. Our methodology Our students follow this process Select a customer segment Discover and quantify a problem Design a value proposition Validate value proposition with real sales Identify Growth Models See video
- 25. Our Results During our bootcamps... People trained: College students Communities in poverty Elderly population Where? USA, Mexico, Colombia, and Chile
- 26. Current educational problem = subject based teaching
- 28. Facilitator Role
- 29. “Get Out of the Building” Steve Blank #LEARNING
- 31. #Reality
- 32. REALITY CHECK
- 34. #RESULTS
- 39. “Whoever learns (from customers) faster, wins”
- 41. 2) LeanCanvas.com 3) Business Model Canvas Analysis & Strategy 1) Clientograma http://seb.sx/clientograma Gradual Business Model Validation • Customer Learning Documentation • Hypothesis Formulation • Measure Performance
- 42. Clientograma A B C D Problem = NO Problem=SI Exploration Exploration Pitch Concierge Customer Customer/Problem Value Proposition Revenue Streams Solution Channels Revenue Streams Costs ExperimentsBusiness Model
- 43. Clientograma A B C D Problem = NO Problem=SI Exploration Exploration Pitch Concierge Customer Customer/Problem Value Proposition Revenue Streams Solution Channels Revenue Streams Costs ExperimentsBusiness Model PURPOSE
- 45. A
- 47. C
- 50. WHAT’S NEXT?
- 51. ENTREPRENEURSHIP STAGES Entrepreneurs / Teams Selection Experiential Training Tracking / Follow-Up
- 53. Methodology Transfer - Multipliers Experiential Training
- 55. Our methodology is supported by our app Startup Essentials Exchange Exchange is a tool for training entrepreneurs and tracking the most important startup metrics to increase chances of success
- 56. ❖ CONFERENCES AND SHORT CLASSES ❖ BOOTCAMPS (3 TO 5 DAYS OF INTENSIVE TRAINING) ❖ MENTORSHIP AND COACHING FOR ENTREPRENEURIAL TEAMS ❖ STARTUP ESSENTIALS LICENCE FOR UNIVERSITIES, INCUBATORS, ACCELERATORS, AND COMPANIES ❖ STARTUP ESSENTIALS EXCHANGE: OUR PLATFORM TO TRAIN ENTREPRENEURS AND FOLLOW-UP OUR OFFER
- 57. ¡SALIDA A LA BOLSA DE VALORES!
- 58. EVIDENCE-BASED ENTREPRENEURSHIP Less Fantasies More Evidence
- 61. #LatAm The land of opportunities
- 64. Thanks! Let’s talk ;) www.startupessentials.co www.UrySarabia.com [email protected] @sarabiau