STATBUCK PRESENTATION - ENTREPRENEURSHIP

STATBUCK PRESENTATION - ENTREPRENEURSHIP

• 1.
  ENTREPRENUERSHIP “ STARBUCKS “
• 2.
  OVERVIEW
• 3.
  STARBUCKS’ VISION, MISSION, &VALUE PROPOSITION
• 4.
  PRODUCTS DRINKS
• 5.
  PRODUCTS FOOD
• 6.
  PRODUCTS MERCHANDISE
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  STARBUCKS SWOT ANALYSIS Global recognition Qualityproducts Profitable organization Strong financial foundation Visionary leader High price Importing roasted coffee Known only for coffee Launching new products Skilled Labour market More tourist attraction Use of social media network Cultural & Political issues Real State cost and laws in Sri Lanka Economic down turns Health cautious customers
• 8.
  MARKETING
• 9.
  SEGMENT Every age group. Techsavvy individuals. Men and women. High disposable income. Brand focused. Savvy and avid coffee lovers who enjoy the “Starbucks Experience”.
• 10.
  TARGET CUSTOMER Starbucks targetscommuters and captive consumers. Commuters consist of people heading to or from work or people on their lunch break. Captive consumers consist of those who are stuck in a campus environment. Eg: high school & college students, corporate campuses.
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  POSITIONING Starbucks has positioneditself as an upscale brand which provide rich experience. It is obvious from the mission statement that they are trying to make it the best for socializing. Starbucks is trying to reposition itself as a “third place” for its customers.
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  PRODUCT Coffee: More than30 blends and premium coffees. Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Frappuccino® coffee and non-coffee blended beverages, smoothes and Tazo® teas. Fresh Food: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Merchandise: Coffee- and tea-brewing equipment, mugs and accessories, packaged goods, music, books and gifts.
• 13.
  PRICE Starbucks offers allof its products at a premium price. Prices range from $1.00-$4.20 for drinks which is higher than any other retailers. In case of foods, Starbucks is more expensive when compared to quick- service restaurants
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  PLACE Distributed directly tocustomers through own retail stores and retail partners. Located in high-traffic, high-visibility locations,focusing on pedestrian consumers. Company also focus on drive-thru retail stores for the convenience of non- pedestrian consumers
• 15.
  PROMOTION
• 16.
  Poster and leaflet ADVERTISING16 Promotional email newsletter Hoarding
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  CASE STUDY The greatestproblem arises when a recession occurs.The greatest problem arises when a recession occurs. Industrial production slows down & numerous lose their jobs Industrial production slows down & numerous lose their jobs Not having enough money coming in from their income due to job losses and less working hours, people try to save money. Not having enough money coming in from their income due to job losses and less working hours, people try to save money. Cheaper fast-food coffees rather than the more expensive gourmet coffees at cafés in an attempt to save money. Cheaper fast-food coffees rather than the more expensive gourmet coffees at cafés in an attempt to save money.
• 18.
  ENCOUTER FEEDBACK The LinkBetween Quality and Price Respect for Workers’ Human Rights Continued Emphasis on Relationships, Communication and Training As their demands
• 19.
  SOLUTIONS BY : Vanishiya Yoganayagi Dhalan Yaso Andy Daniel
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  THANK YOU