The "State of Product Management" and Your Career
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The document presents the results of a survey conducted by Pragmatic Marketing, involving 1,800 responses worldwide, primarily from male professionals aged 35 to 44 years, with a technical background. Key findings indicate that respondents average an annual income of $100,000-$120,000, focus predominantly on creating go-to-market strategies, and spend varying amounts of time on strategic versus tactical activities. Notably, 63% of respondents reported being able to allocate more time to strategic activities compared to previous years.
The "State of Product Management" and Your Career
- 3. •November and December, 2013 Survey •1,800 worldwide responses •14th year of the Survey •Survey data at: pragmaticmarketing.com/survey About the survey
- 6. 64% MALE 42% 35 TO 44 YEARS OLD With an affinity for things technical … 92% Consider themselves somewhat or very technical WELL EDUCATED 44% MASTER’S DEGREE OR HIGHER Who are your peers? The full spectrum of technology solutions were represented .… Respondents chose all categories that applied SOFTWARE 84% SERVICES 73% HARDWARE 28% They are experienced in the role … > 20% also have experience as a product owner, project manager, business analyst or programmer … less so in the position
- 8. What fills their days? Each about equally 36% KEY RESPONSIBILITIES What respondents spent the majority of their time on varies. And it was their focus that determined key tasks & activities with which they were charged.
- 9. The average (WW) respondent earned $100,000-$120,000 a year with annual bonus equal to just over $10,000. So what determines whether you make more or less than average? 0 5 10 15 20 25 30 Less Than $60,000 $60,000 to $80,000 $80,000 to $100,000 $100,000 to $120,000 $120,000 to $140,000 $140,000 to $160,000 $160,000 to $180,000 $180,000 to $200,000 Over $200,000 US (%) Texas (%) Texas USA % 12 28 16 23 7 11 % 14 21 19 17 10 12 18%40% 22%35% 39% 36% 0 25 50 75 100 Under $80K $80-100 $100-120 $120-140 $140-160 $160K+ What’s in their wallets?
- 10. Spend the majority of time creating & executing go-to- market strategies -$4,800 Spend less than 25% of time on strategic activities -$5,000 Work for company with $1M or less annual revenues -$18,000 Are in department that reports to marketing -$7,800 Have 5 or fewer people in your department -$10,600 Work for company with 1B or more annual revenues +$13,200 Are in department that directly reports to president or CEO +$5,400 Have direct reports +$14,000 double if you have 4+, triple if you have 7-9 Have 26 or more people in department +$10,400 Spend more than 50% of your time on strategic activities +$13,600 If you…
- 11. 11 Pragmatic Marketing Framework™ STRATEGY EXECUTION The market-driven model for managing and marketing technology products
- 12. What fills their days? Strategic vs. Tactical Focus STRATEGIC ACTIVITIES 57% TACTICAL ACTIVITIES 43% How they THINK they should be spending their time STRATEGIC ACTIVITIES 29% TACTICAL ACTIVITIES 71% Respondents spent more time focused on fires than the future. But good news: 63% were able to spend more time on strategic activities this year. How they actually spend their time
- 13. 13 Pragmatic Marketing Framework™ STRATEGY EXECUTION The market-driven model for managing and marketing technology products “What goes into the Product” Group “Go to Market” Group “About Equal” Group (Greater than 80%)
- 14. 14 Pragmatic Marketing Framework™ STRATEGY EXECUTION The market-driven model for managing and marketing technology products Where NOT spending Comparable time