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Taking A Pulse '09 by Sterling Brands
The document outlines predictions for branding trends in 2009, emphasizing a shift from conspicuous consumption to a focus on simplicity and community connection due to economic and societal changes. It highlights increasing consumer skepticism and the necessity for brands to align with the evolving consumer mindset or face decline. Key themes include the importance of authenticity, local production, and the implications of consumer behaviors driven by economic challenges.
