Stop Guessing, Start Knowing: The Top 5 Most Common Rapid Prototyping Mistakes
- 1. The Top 5 Most Common Rapid Prototyping Mistakes Teresa Torres Hannah Flynn With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 1:30 pm, PDT TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (562) 247-8422 Access Code: 792-362-232 Audio PIN: Shown after joining the webinar --OR--
- 2. Revulytics gives any software producers deep and actionable insight into who is using their software products and how they are being used, and the out-of-box analytics that enable them to grow incremental revenue, convert and retain customers, and make decisions about licensing and cloud transformation strategies.
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- 4. About The Speaker Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob. About The Moderator Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites such as Product Management Today, B2B Marketing Zone, and Customer Experience Update.
- 5. 5 Placeholder: Your Content Here • This is the area where you will add your own slides and content, with provision for Q and A at the end. • On the right hand side of screen, there will be a chat option where you can invite audience members to pose questions as we go along. The Top 5 Most Common Rapid Prototyping Mistakes
- 6. 6 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0
- 7. 7 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing.
- 8. 8 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it?
- 9. 9 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution.
- 10. 10 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming.
- 11. 11 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback.
- 12. 12 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario …
- 13. 13 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute.
- 14. 14 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig.
- 15. 15 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time.
- 16. 16 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions.
- 17. 17 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions.
- 18. 18 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions. Set up “Compare and Contrast” decisions.
- 19. 19 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions. Set up “Compare and Contrast” decisions.
- 20. 20 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions. Set up “Compare and Contrast” decisions. Let’s Review: 1. Don’t equate prototype testing with usability testing. 2. Don’t prototype your whole idea. 3. Don’t gather unreliable feedback. 4. Don’t test at the last minute. 5. Don’t test one idea at a time.
- 21. 21 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions. Set up “Compare and Contrast” decisions. Let’s Review: 1. Don’t equate prototype testing with usability testing. 2. Don’t prototype your whole idea. 3. Don’t gather unreliable feedback. 4. Don’t test at the last minute. 5. Don’t test one idea at a time. Learn.ProductTalk.org
- 22. 22 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions. Set up “Compare and Contrast” decisions. Let’s Review: 1. Don’t equate prototype testing with usability testing. 2. Don’t prototype your whole idea. 3. Don’t gather unreliable feedback. 4. Don’t test at the last minute. 5. Don’t test one idea at a time. Here’s what students have to say about Product Talk courses: • “Was good, actionable content. I was able to utilize these methods immediately in my real life.” • “I feel much more confident to try this with real customers than if I'd just read some blog posts. As you said in the initial pitch—deliberate practice is how you learn!” • “Extremely satisfied with the quality and time length of the course. Optional reading was great idea. It fits in neatly with work and is achievable.”
- 23. 23 How often do you or your teams prototype? Photo credit: Rosenfeld Media under CC 2.0 Mistake #1: Equating prototype testing with usability testing. Viable Feasible Desirable Does anyone want it? Can we build it? Should we build it? Mistake #2: Prototyping the entire solution. It’s overwhelming. Mistake #3: Gathering unreliable feedback. Would you use this? What do you think? Imagine this scenario … Mistake #4: Testing at the last minute. Putting lipstick on a pig. Mistake #5: Testing one idea at a time. Avoid “Whether or Not” decisions. Set up “Compare and Contrast” decisions. Let’s Review: 1. Don’t equate prototype testing with usability testing. 2. Don’t prototype your whole idea. 3. Don’t gather unreliable feedback. 4. Don’t test at the last minute. 5. Don’t test one idea at a time. Here’s what students have to say about Product Talk courses: • “Was good, actionable content. I was able to utilize these methods immediately in my real life.” • “I feel much more confident to try this with real customers than if I'd just read some blog posts. As you said in the initial pitch—deliberate practice is how you learn!” • “Extremely satisfied with the quality and time length of the course. Optional reading was great idea. It fits in neatly with work and is achievable.” Q&A
- 24. Don't Miss the Next Session! Hooked - How to Build Habit-Forming Products With Nir Eyal July 11, 2018 www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing
- 25. Q&A Hannah Flynn With: Moderated by: Product Discovery Coach, Product Talk Linkedin page: linkedin.com/in/teresatorres Twitter ID: @ttorres Website: producttalk.org Teresa Torres Site editor, Product Management Today Linkedin page: linkedin.com/in/hannahmichaelflynn Twitter ID: @prodmgmttoday Email: [email protected] Website: productmanagementtoday.com www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing