Storytelling Gone Wild: The Key to Creating Viral Content
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The document discusses the importance of storytelling in creating viral content, featuring insights from experts in transmedia storytelling, B2B marketing, and digital communication. Key speakers like Bree Baich and Paul Dunay share their experiences and strategies for engaging audiences effectively. The content emphasizes audience understanding and emotional resonance as critical components in crafting impactful narratives.
Storytelling Gone Wild: The Key to Creating Viral Content
- 1. Storytelling Gone Wild: The Key to Creating Viral Content #SMTLive
- 2. #SMTLive Thank You to Our Sponsor @GoToWebinar
- 3. PAGE 3 www.gotowebinar.com Tell your story. Reach more people. Grow your business.
- 4. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
- 5. #SMTLive Our Speakers Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia storyteller. @BreeBaich Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. @AskJamieTurner James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve. @hillyprods
- 6. #SMTLive What Is Viral Content? Content that is liked by thousands and shared by millions @AskJamieTurner
- 7. #SMTLive You’re Goal is Reach X Impact @AskJamieTurner
- 8. #SMTLive Sometimes, the experts can’t figure out why something catches on. @AskJamieTurner
- 10. #SMTLive But We Do Know This… @AskJamieTurner
- 11. #SMTLive You’re Goal is Reach X Impact @AskJamieTurner
- 12. #SMTLive Super Bowl 50: Wins and Losses Celebs Animals Babies Steven Tyler Skittles photocred:MikeMozartviaFlickr Baby’s Ultrasound Doritos photocred:MikeMozartviaFlickr Singing Sheep Honda photocred:RileyviaFlickr data source: abcnews.go.com, Super Bowl 50: The Stories Behind Some of This Year’s Ads @BreeBaich 88%of my Facebook Community According to My Facebook Community #PuppyMonkeyBaby
- 13. #SMTLive Message core What’s Your ACE? @BreeBaich Audience who is your Channel what will you use Emotion what are you trying to stir #SMTLive
- 14. #SMTLive Big Data White Paper @BreeBaich Curiosity winning titles stir your
- 18. #SMTLive@HillyProds • Hotel Travel Tips • I’m Trying These Brilliant Tricks During My Next Hotel Stay! (*) • Make your next family hotel stay bearable • None…they are all horrible and not interesting! ! ! *TipHero.com actual headline AUDIENCE POLL
- 20. #SMTLive@HillyProds Title: How to become a data protection hero. You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways. Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs. So close…
- 21. #SMTLive@HillyProds Title: How to become a data protection hero. You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways. Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs. So close…but so far away
- 22. #SMTLive@HillyProds Title: How to become a data protection hero. You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways. Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs. So close…but so far away
- 24. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
- 25. #SMTLive Our Speakers Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia storyteller. @BreeBaich Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. @AskJamieTurner James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve. @hillyprods
- 26. PAGE 26 www.gotowebinar.com Tell your story. Reach more people. Grow your business.
- 27. #SMTLive In Loving Memory of Robin Fray Carey CEO and Founder of Social Media Today
Editor's Notes
- #4: Present to hundreds with confidence. Turn your next presentation into a story – that story into a conversation, and a conversation into your next sale.
- #16: Emotion----I like to hit on positive emotions…. …. surprise….happiness….gain/be better for……..can motivate folks by anger/negative….loss or fear of loss Type in what emotions you see or feel?
- #17: Emotional word list…..create it….use it…..track it….A B test with different language….. Great…..cool……nice……NO Do a post that says…..check out these cool videos. OR….(slide move)
- #18: THIS>>>>>>> Curiosity….and emotion……
- #19: Which headline would you most likely share? A Hotel Travel Tips B I’m Trying These Brilliant Tricks During My Next Hotel Stay! C Make your next family hotel stay bearable D None…they are all horrible and not interesting! ! ! Can I get a why in the comments from some folks…..
- #20: If you don’t keep it simple….your content is dead…. Keep expectations simple also…. ……..puppy monkey baby had how many millions of eye balls…you might not have that…..I argue 1000 followers….you get 10-20 likes per post….and they you get 100+……more of the 100+…..
- #21: Who doesn’t want to be a hero at work? Emotional language…asking a question….has sharable potential (the sharer helping the audience become a hero)
- #22: (punctuation…WHAT?) Old things in new ways….but new things in different ways…..I just don’t get it.
- #23: You want to remove complexity….but this is the most complex and difficult sentence. I don’t even want to share this content with myself….let alone others.
- #24: Create content that you would want to share….that you are compelled to share…… When all else fails….puppies and cats…..
- #27: Present to hundreds with confidence. Turn your next presentation into a story – that story into a conversation, and a conversation into your next sale.