Strategic Partnerships Forge new strategic partnerships,  Unleash your full leadership potential and  Leverage your extensive network of connections in all sectors to  Build strategic alliances that enhance and deepen your value proposition Presented by Suzan E. Jenkins, CEO  Arts and Humanities Council of Montgomery County March 7, 2012
Strategic Partnerships Consider whether there are businesses -- nonprofits, for profits, government and business people -- whose mission and ideology have some overlap with yours
Strategic Partnerships Might you work together, expend the same or less resources, and yet extend the reach of both organizations?
Strategic Partnerships Words to Live By: Do your upfront work before jumping in!
Two critical first steps: First - Develop a value proposition to guide your partnership strategy.
Two critical first steps: Second - Think carefully about the kinds of things you would and would not do.
Strategic Partnerships Don’t make decisions on an ad hoc basis simply based on the proposal (idea) before you.
Strategic Partners Know what you will and will not do upfront and have protocols, decision points, firewalls and authority clearly defined.
Things to consider:  Reputation  Relationship  Priorities  Culture
Things to consider:  Direct and indirect costs Synergy Exclusivity  Process for joint decision making
Critical Success Factors: Honesty Address conflicts of interest Share Do not keep score  Trust
Strategic Partnerships = Many Forms Ad hoc and Simple -> Complex and Ongoing  One-time occurrences  Joint content of materials Media Relationships Joint development Advocacy
Strategic Partnerships Endless Opportunities/Mutual Benefits
Strategic Partnerships Questions?
Strategic Partnerships Thank You!!

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