Ola	H.	Elgaddar,	MD,	PhD,	MBA,	CPHQ,	LSSGB	
Lecturer	of	Chemical	Pathology
Executive	Director	of	the	Quality	Assurance	Unit
Medical	Research	Institute	– Alexandria	University
Sources
Ø Dr.	Abd EL	Nasser	Hosney AL	Sharfa,	
Quality	unit,	Faculty	of	Science,	Alex	Uni
Ø Dr.	Marwa Abd El	Salam	Madkour,
I.M	department	&	QAMRI	– MRI,	Alex	Uni
Ø Prof.	Sherif Delawar.
AAST,	Strategic	management	course	resources
Ø Thomas	L.	Wheelen &	J.	David	Hunger,
Strategic	Management	&	Business	Policy
Strategic	Management:	
A set of managerial decisions and
actions that determines the long-run
performance of an organization.
It	includes:
• Internal and external environment scanning
• Strategy formulation
• Strategy implementation
• Evaluation and control
Prentice Hall, Inc. ©2012 1-8
Environmental	scanning:	
Is the monitoring, evaluation and
dissemination of information from the
external and internal environments to key
people within the organization
10
Keep an Open Mind
100% Input
Old Paradigms
Limiting Thoughts
10% value
100% Input
Creatively
Seeing New
Opportunities
100%+ value
P
E
S
T
L
Stakeholders???
Sources	of	data	collection:
ØBrainstorming	sessions	with	stakeholders	
representatives
ØInterviews	
ØQuestionnaires	(Periodic	/	SWOT)	
ØAudits	(Internal	/	External)	
ØSelf	study	
ØStudents’	results	
ØProgram	and	Course	reports	
ØObservations
Strategic	Management:	
A set of managerial decisions and
actions that determines the long-run
performance of an organization.
It	includes:
• Internal and external environment scanning
• Strategy formulation
• Strategy implementation
• Evaluation and control
Strategy	formulation:	
Is the development of long-term plans for
the effective / efficient management of
environmental opportunities and threats in
light of organizational strengths and
weaknesses (SWOT)
Prentice Hall, Inc. ©2012 1-27
Mission- the purpose or reason for the organization’s
existence
Vision- describes what the organization would like to
become
Objectives- the end results of planned activity
Facebook	vision	statement:
“People	use	Facebook	to	stay	connected	with	
friends	and	family,	to	discover	what’s	going	on	
in	the	world,	and	to	share	and	express	what	
matters	to	them.”
Prentice Hall, Inc. ©2012 1-31
Strategies- form a comprehensive master plan that
states how the corporation will achieve its mission
and objectives using available resources
Policies- the broad guidelines for decision making
that links the formulation of a strategy with its
implementation
Strategy	implementation	:	
The process by which strategies and policies
are put into action through the development
of:
•Programs
•Budgets
•Procedures
Executive plan
Evaluation	and	control	:	
ØThe process in which corporate activities
and performance results are monitored so
that actual performance can be compared to
desired performance
ØDone annually
ØStrategic plan is modified accordingly
What	did	we	do	so	far??
ØContributing	in	Alex	Uni new	strategic	plan	committee
Ø A	strategic	plan	committee	in	the	institute	
(All	stakeholders	were	represented…..	Everybody	is	welcome)
Ø Alumni	database	and	questionnaire
Ø Community	stakeholders	council
Ø Analysis	for	periodic	questionnaires	and	audits
Ø Action	plan	for	NAQAAE	visit	report
Coming	soon!!
ØSWOT	Questionnaire
ØInterviews
OLA

Strategic planning, Ola Elgaddar, 12 12-2016