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Cambridge Product Management Network
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Strategic Thinking in Action: A conversation with Steven Haines
Slides presented by Steven Haines to the Cambridge Product Management Network on 19 November 2025.
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Strategic Thinking in Action: A conversation with Steven Haines
1.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 1 www.business-acumen.com © B usiness A cum en Institute Strategic Thinking in Action A Webinar from Business Acumen Institute – The Growth Capability Company Steven Haines – Founder and CEO – Business Acumen Institute t © B usiness A cum en Institute Business Acumen Institute The Growth Capability Company Business Acumen Institute works with companies stuck at low single-digit growth to build the organizational capabilities that translate strategy into results. business-acumen.com
2.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 2 ARISTOTLE (384-322 B.C.) “The whole is more than the sum of its parts.” t © B usiness A cum en Institute BAI Resources Self- Assessment Inside! Self- Assessment Inside!
3.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 3 t © B usiness A cum en Institute Set-Up 1.0 Business Acumen Canvas A visual model to view the multi- faceted dimensions of business acumen into focus – and where strategic thinking fits https://bit.ly/B-A-Canvas t © B usiness A cum en Institute Reinforcing Loops: Everything is connected to everything. Set-Up 2.0 Strategic Thinking Mental Architecture 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1 2 3 4 5
4.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 4 t © B usiness A cum en Institute 7 Market Segments Customers Competitors Sectors/Industries Business Model Value Proposition/Positioning Distribution Channels Global/Market Extension Strategic Thinking Relationship Building Influencing Driving Outcomes Storytelling Executive Presence External Mindset Capabilities Leading Teams & Influencing People Using Processes to Get Work Done Managing Projects to Achieve Goals Understanding Products and Markets Utilizing Finance & Financial Analysis Formulating Goals & Strategies Analyzing Data, Solving Problems & Making Decisions Assessing Business Performance 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1 2 3 4 5 t © B usiness A cum en Institute Main Topics 1 2 3 4 Business acumen and strategic thinking Introduction to strategic thinking High–level: strategic thinking mental architecture Strategic thinking mental architecture explained
5.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 5 t © B usiness A cum en Institute Benefits for You • Spot patterns others miss by connecting dots across different business areas • See how everything connects and predict ripple effects before they happen • Ask better questions that uncover insights instead of confirming what you know • Recognize problems worth solving before they become urgent crises • Get to root causes instead of just treating symptoms • Balance short-term needs with long-term impact • Make confident decisions even when you don't have all the information Learn To Think Differently What You’ll Be Able To Do t © B usiness A cum en Institute Why do you need to change your thinking? • Be able to understand how different things connect • Fine tune your curiosity • Identify and solve the right problems • Make better decisions • Grow in your career Additional Thoughts ”Thinking is hard work….” Albert Einstein
6.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 6 © S equent Learning N etw orks Business Acumen A Vital Capability for Strategic Thinkers Module 1 © B usiness A cum en Institute t What is Business Acumen? The Business Acumen Handbook Everything You Need to Know to Succeed in the Corporate World S T E V E N H A I N E S AUTHOR OF THE PRODUCT MANAGER’S DESK REFERENCE
7.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 7 © B usiness A cum en Institute t Business acumen is a portfolio of skills, behaviors, and capabilities needed to support an organization in the achievement of its financial and strategic goals t © B usiness A cum en Institute A blank canvas
8.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 8 t © B usiness A cum en Institute Business Acumen Canvas t © B usiness A cum en Institute Business Acumen Canvas
9.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 9 t © B usiness A cum en Institute Business Acumen Canvas t © B usiness A cum en Institute Business Acumen Canvas
10.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 10 t © B usiness A cum en Institute Strategic Thinking Connects to Everything! Strategic thinking is the cognitive foundation that makes all other business acumen capabilities more powerful t © B usiness A cum en Institute Business Acumen Canvas A visual model to view the multi- faceted dimensions of business acumen into focus – and where strategic thinking fits GET THE CANVAS. https://bit.ly/B-A-Canvas
11.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 11 t © B usiness A cum en Institute 21 Market Segments Customers Competitors Sectors/Industries Business Model Value Proposition/Positioning Distribution Channels Global/Market Extension Strategic Thinking Relationship Building Influencing Driving Outcomes Storytelling Executive Presence External Mindset Capabilities Leading Teams & Influencing People Using Processes to Get Work Done Managing Projects to Achieve Goals Understanding Products and Markets Utilizing Finance & Financial Analysis Formulating Goals & Strategies Analyzing Data, Solving Problems & Making Decisions Assessing Business Performance 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1 2 3 4 5 © S equent Learning N etw orks Introduction to Strategic Thinking Module 2
12.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 12 © Business Acum en Institute Have been advised to think more strategically? Why? © Business Acum en Institute What is strategic thinking?
13.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 13 t © B usiness A cum en Institute Strategic thinking is a mental process used to make sense of dynamic data, disparate observations, and other information to expose linkages or patterns, to establish meaningful goals, determine appropriate courses of action, and continuously refine implementation through metric-driven feedback, all operating across varying time horizons. From: Strategic Thinking in Action by Steven Haines Strategic Thinking Defined • Mental process • Make sense of dynamic data or observations • Expose linkages or patterns • Establish meaningful goals • Define a course of action • Refine based on metric-driven feedback • Operate across time horizons t © B usiness A cum en Institute Strategic Thinking vs. Strategic Planning
14.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 14 t © B usiness A cum en Institute Strategic Thinking vs. Strategic Planning Strategic planning • A periodic event (year/quarter) • Gather data, set goals, create initiatives, allocate budgets Strategic thinking • Continuous mental process • Making sense of dynamic data, spotting patterns, solve problems, etc. • You can't formulate strategies without strategic thinking • Strategic planning creates documents and artifacts • Strategic thinking creates the insights that make those documents work in the real world © Business Acum en Institute How does critical thinking fit with strategic thinking?
15.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 15 t © B usiness A cum en Institute “Critical thinking is thinking about your thinking while you're thinking in order to make your thinking better." “Critical thinking is thinking that analyzes thought, that assesses thought, and that transforms thought for the better.” From (late) Richard W. Paul (Center for Critical Thinking) Strategic Thinking and Critical Thinking Critical thinking is the engine that drives effective strategic thinking. It’s the skill of questioning assumptions, analyzing information and evaluating alternatives before making decisions. When we strategize, critical thinking helps us: • Avoid blind spots • Anticipate obstacles • Build plans that stand up to real-world challenges. © Business Acum en Institute For You to Think About Why do smart, capable people struggle with strategic thinking, even when they work in organizations with lots of data? They don’t understand the key building blocks (mental architecture) that help people think strategically
16.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 16 © S equent Learning N etw orks High-Level View of the Strategic Thinking Mental Architecture Module 2 t © B usiness A cum en Institute A conceptual blueprint of the mind’s functional organization A network of mental processes • Modular (systems/sub-systems) • Cognitive information processing Mental Architecture
17.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 17 t © B usiness A cum en Institute 33 Market Segments Customers Competitors Sectors/Industries Business Model Value Proposition/Positioning Distribution Channels Global/Market Extension Strategic Thinking Relationship Building Influencing Driving Outcomes Storytelling Executive Presence External Mindset Capabilities Leading Teams & Influencing People Using Processes to Get Work Done Managing Projects to Achieve Goals Understanding Products and Markets Utilizing Finance & Financial Analysis Formulating Goals & Strategies Analyzing Data, Solving Problems & Making Decisions Assessing Business Performance Five interconnected clusters of competence that comprise strategic thinking 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1 2 3 4 5 t © B usiness A cum en Institute Strategic Thinking Mental Architecture Five interconnected clusters of competence that comprise strategic thinking 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1 2 3 4 5
18.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 18 t © B usiness A cum en Institute Strategic Thinking Mental Architecture Five interconnected clusters of competence that comprise strategic thinking 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1. Ask better questions 2. Recognize patterns 3. Zoom in – zoom out 4. Learning mindset 5. Time horizons 1. Connection lens 2. Feedback lens 3. Time lens 4. Assumption lens 5. Leverage lens 1. I know to I’m learning 2. Best practice to best for the situation 3. Control outcomes to influence conditions 1. Step 0 – problem recognition 2. Cross-functional collaboration 3. Analyze root causes 4. Make decisions 1. Beyond process to strategic intelligence 2. Dynamic baseline 3. State of the system 4. Work backwards 5. AI pattern recognition 1 2 3 4 5 22 tools you can use to improve your capability as a strategic thinker t © B usiness A cum en Institute Strategic Thinking Mental Architecture Five interconnected clusters of competence that comprise strategic thinking Perceptual Sharpeners Amplifier 1: Analyze Connections Amplifier 2: Recalibrate Thinking Amplifier 3: Pivot to Strategic Impact Influence Strategic Direction 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1. Ask better questions 2. Recognize patterns 3. Zoom in – zoom out 4. Learning mindset 5. Time horizons 1. Connection lens 2. Feedback lens 3. Time lens 4. Assumption lens 5. Leverage lens 1. I know to I’m learning 2. Best practice to best for the situation 3. Control outcomes to influence conditions 1. Step 0 – problem recognition 2. Problem-solving process 3. Dealing with uncertainty 1. Beyond process to strategic intelligence 2. Dynamic baseline 3. State of the system 4. Work backwards 5. AI pattern recognition 1 2 3 4 5
19.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 19 © S equent Learning N etw orks Strategic Thinking Mental Architecture - Explained Module 3 t © B usiness A cum en Institute Strategic Thinking Mental Architecture Five interconnected clusters of competence that comprise strategic thinking Perceptual Sharpeners Amplifier 1: Analyze Connections Amplifier 2: Recalibrate Thinking Amplifier 3: Pivot to Strategic Impact Influence Strategic Direction 5 Habits of Strategic Thinkers Systems Thinking Lenses Mindset Shifts Problem Solving Strategy Formulation 1. Ask better questions 2. Recognize patterns 3. Zoom in – zoom out 4. Learning mindset 5. Time horizons 1. Connection lens 2. Feedback lens 3. Time lens 4. Assumption lens 5. Leverage lens 1. I know to I’m learning 2. Best practice to best for the situation 3. Control outcomes to influence conditions 1. Step 0 – problem recognition 2. Problem-solving process 3. Dealing with uncertainty 1. Beyond process to strategic intelligence 2. Dynamic baseline 3. State of the system 4. Work backwards 5. AI pattern recognition 1 2 3 4 5
20.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 20 t © B usiness A cum en Institute What to do: Collect data • Set up your radar to continually scan • Internal (operational, financial) • External (customer, competitor) • Qualitative (observational, research) • Quantitative (financial, KPIs) Why? • Curiosity helps build perceptual sharpness • Engage with others to expand your field of view • Broaden your perspective beyond the day-to-day • Improve your ability to observe, assess, and reflect 5 Habits: Perceptual Sharpeners To be covered in Module 2 – 5 Habits t © B usiness A cum en Institute What to do: Examine and study • Spot connections • Surface influencing forces • Look across functional silos • Make the system visible • Distinguish symptoms from causes Why? • Uncover the factors that led to the issue • Determine unintended contributors • Various relationships or dynamics may have obscured the nature of the problem Amplifier 1: Analyze Connections Using Systems Thinking Lenses
21.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 21 t © B usiness A cum en Institute What: Make sense of what you found • Move from raw data to insight • Spot what’s underneath the noise • Connect the dots • Identify root causes • Distill complexity into a clear story Why? • Need a working hypothesis to move forward • Keep from solving the wrong problem • Clarifies what’s at stake Amplifier 2: Recalibrate Thinking Mindset shifts t © B usiness A cum en Institute What: Bring it all together • Synthesize data, insights, and observations • Weave insights into cohesive stories • Highlight viable options or actions • Evaluate implications for each option Why? • Clarify what’s important • Align others around solutions • Ensure that the optimal decision can be made (not deciding just yet, but getting close) Amplifier 3: Pivot to Strategic Impact Recognizing and solving problems
22.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 22 t © B usiness A cum en Institute What: Choose a path to execute • Align with company strategy • Choose options that balance risk and impact • Identify actions and owners • Communicate decisions to inspire alignment Why? • Enable faster, more confident action • Motivate others to take responsibility • Turn analysis into momentum • Build credibility by following through Influence Strategic Direction Strategy formulation t © B usiness A cum en Institute What Could You Do? Ask better questions: Use systems thinking: Shift your mindset: Find and solve problems: Influence your company’s strategy:
23.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 23 © S equent Learning N etw orks If you’re interested in the complete online course, Strategic Thinking in Action (with certification) use the QR code or bit link to sign up. It’s only USD $99 https://bit.ly/4rbiMoV t © B usiness A cum en Institute Join the Cambridge PM WhatsApp Community
24.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 24 © S equent Learning N etw orks Thank You! Questions? Reach out for strategic thinking training classes www.business–acumen.com t © B usiness A cum en Institute Business Acumen Institute Other Courses from BAI • Business Acumen Essentials • Fundamentals of Strategic Thinking • Business Acumen for Project Managers and IT Professionals • Introduction to Product Management • How to Create a Winning Strategy • How to Create a Business Case • How to Earn Influence
25.
Strategic Thinking in
Action - Webinar © Business Acumen Institute 25 t © B usiness A cum en Institute 49 Thank you and best of luck to you! business-acumen.com
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