Which strategies are used by
social activists to shift the
balance?
To be a feminist in 2017 is
still walking a thin line…
Yet, no matter the critics, there is
still plenty of work to do…
To prepare people to this world,
we carve them into boxes
We trap people into narratives
Even our meta stories are
biased.
The Matrix goes very deep…
And when our stories are about
women, it is through the male gaze
But what do they see?
Toxic masculinity shooting
people everywhere
We are reaching the limits of our
system
So what can we do?
We need to start acting at
individual level
What is the story you want to tell
about yourself?
And then at collective level,
what are the strategies we can
use?
Strat #1: Humour
Her response to discovering that she only earns 78 percent of what her male
colleagues earn is simple: she’ll only do 78 percent of her work. Easy!
Strat #2: Small claims
Strat #3: Naming
Manspreading
Strat #4: Street actions
In Pakistan
Strat #5: Speak up
Strat #6: Spread best
practices. Concrete tips and
manuals
Strat #7: New superpower
Train women in a new skill
Strat #8: Leverage the
power of the crowd
Strat #9: Use technology
Report!
Strat #10: The power of the
image
#MoreWomen
#MoreWomen
Strat #11: Leverage new
media
Podcasts, newsletters, graphic
design, youtube channel, buzzfeed,
AJ+, ATTN short videos, Social
media campaigns
The ultimate strategy #12:
change the stories!
We need more female
storytellers
We need more stories of loving
and caring men
Because at the end of the day…
Strategies to shift the balance
Strategies to shift the balance
Strategies to shift the balance
Strategies to shift the balance

Strategies to shift the balance