IT as a Service is the IT of the Future - Presented at GigaOm Structure 2013 SF

Editor's Notes

• #5: And this has changed user’s expectations – as consumers, users are very familiar with going to appstores, subscribing to what they need, getting instantaneous access and provisioning, and interacting with apps or services 24x7 from any device without ever having to call someone or wait for days.This “consumerization” has led users to expect the same from enterprises – users want the same self-service, 24x7, instant access to corporate services and applications.
• #6: Early adopter employees have embraced business and personal cloud services in the workplace through grass roots projects, ad hoc adoption and consumerization. IT is challenged to maintain security, compliance, audit and support standards in the wake of new cloud services entering the workplace and network. IT struggles to meet the increased demand from business units for new services that are available on-demand and on any deviceIT has to also deliver all the legacy IT services along with next gen cloud services in a consistent, unified manner. Manual provisioning and management of IT requests for infrastructure and applications impedes business progress.
• #8: This paradigm shift is a move to “IT as a Service” – where IT acts as a broker and aggregates and curates a collection of services coming from a variety of sources. The technology that facilitates this shift is called “a cloud service broker”. Gartner predicts that over 30% of enterprises will start brokering cloud services in the next 12 months.
• #9: A good example of an ITaaS use case is the University of Sao Paulo. The University of São Paulo Builds Latin America's Largest University CloudThe University of São Paulo (USP) is the largest Brazilian university and the country's most prestigious educational institution. USP is also the largest institution of higher education in Latin America, with 100,000 students, 6,000 professors and 17,000 employees.The challenge: supporting widely dispersed, remote locationsIn spite of its status as a leading global university, USP suffered from a dispersed and substandard IT infrastructure. One hundred and fifty mini-datacenters were located in 11 campuses across nine cities, with limited local technical and managerial support; substandard energy and heat dissipation resources; and insufficient policies for data security and backup. Data stored on internal hard drives posed problems for data management and integrity. More than once, years of research was lost due to poor infrastructure, costing USP large amounts of money and undermining projects that could have saved or improved many lives or brought new innovations to market.The solution: building a university-wide cloud with Citrix solutions The "Nuvem USP" (Cloud USP), as it is called, was conceived and designed to provide on-demand, centrally managed virtual datacenters, with flexibility and security, backup, data replication and high availability. The USP cloud is built on servers virtualized with Citrix XenServer and orchestrated by Citrix CloudPlatform, with services managed and presented to all teaching and research units and areas as well as business users through a unified self-service portal built with Citrix CloudPortal Business Manager. Citrix powered desktops and streamed applications via Citrix XenDesktop are available to users anywhere on PCs, mobile devices and thin clients, using Citrix Receiver as a universal client. Citrix NetScaler provides cloud networking services including application delivery optimization and load balancing.Key benefit: providing self-service cloud services to meet diverse needs institution-wideCloud USP greatly streamlines the provisioning of any type of infrastructure in a secure, flexible, and highly scalable environment. Teachers and researchers can start work in minutes by selecting the hardware and software they need through a self-service portal interface, eliminating bureaucratic delays, while managing their budgets in real time. USP's departments and laboratories can quickly and easily manage servers, storage and networks. Staff and students can use cloud-based apps to arrange meetings, access social networks and view files in a number of formats. Administrators use Cloud USP for email, payment, human resources, grade management and issuing diplomas and certificates. Graduate, postgraduate, research and university extension students can access educational content as well as scanned library and museum collections. For scientists, services focus on research with an emphasis on massive data storage as well as intensive compensation or processing.Key benefit: ensuring reliable access and data protection for uninterrupted productivityWith all data centralized and backed up in cloud datacenters rather than distributed across hundreds of hard drives, researchers no longer worry about losing valuable research data. Cloud USP also helps insulate users from disruptions such as strikes by student protesters, which can render key university buildings inaccessible, making it impossible for administrators and other users to reach their desks. With virtualized desktops available on-demand via Cloud USP, these individuals can now continue to work without interruption regardless of conditions on campus.Key benefit: attracting a new generation of students"Using electronic media as part of on-site teaching activities, while also providing educational content on digital media, is something we have to immediately integrate now that we are dealing with a generation of students who are digital natives," says USP Rector JoãoGrandinoRodas. "The decision to pioneer and implement an innovative project of this scale is one of several strategic decisions to ensure that USP retains its position as one of the world's foremost universities."Looking aheadIn the next phase of the Cloud USP project, the university will provide teachers, researchers, students and university staff with data sync, storage and sharing through Citrix ShareFile, making it simple to access and collaborate around information on any device. Designed to serve users of all backgrounds and needs, with the flexibility to adapt to new requirements, Cloud USP provides a foundation for highly productive learning experiences and scientific research throughout the university.
• #10: Full Citrix stack solution – CCP, CP, XA, XD, XS, NS, CG560 Local agencies Finance, HR, Utility, Healthcare,
• #11: There are 3 elements to ITaaS: Enterprise applications and infrastructure needs to be turned into cloud services that can be programmatically managed and provisioned via APIs. This is essential to broker and enable self-service access to these services.Broker multiple services by aggregating them with a cloud broker portal/platform that delivers chargeback, catalog management, and self-service.3. Secure and deliver seamless access on any device anywhere with single sign-on and secure gateway solutions.
• #12: This diagram lays out the end-to-end elements of an ITaaS stack. On the right are the various workloads that are transformed into cloud services, aggregated by the cloud service broker, and delivered through a secure gateway and accessed via an universal client.
• #13: Citrix has a complete portfolio of products to enable ITaaS.
• #16: Universal Access Client, or Access Agent, Access Client SoftwareRemoteFX – enhance visual experience of RDPPCoIP – display protocol to deliver virtual desktops with best total desktop experience regardless of location or task
• #17: What is CloudPlatform?CloudPlatform is our IaaS platform for building enterprise and service provider clouds. Citrix commercial distro of OSS Apache CloudStack CloudPlatform is controlled package QA’d and distributed by Citrix Eng – includes indemnity and warranty as well as guaranteed patch and update stream. Citrix CloudPlatform license includes support and maintenance as well as available consulting/design services.
• #18: Before we jump into Enterprise Customer use cases, lets talk about the applications deployed on Clouds today. There are two types of applications, Traditional Workload that depends on underlying infrastructure for reliability and resiliency. The admin teams are expected to back-up everything and recover all infrastructure and applications when the infrastructure goes down. Most of these applications can scale up but not scale out. On the other hand, the cloud-era applications are designed for infrastructure failure. The applications have in-built elasticity and resiliency. Leveraging ephemeral resources, the applications can be easily deployed in a scale-out architecture across different sites. Since the applications leverage resilency and elasticity, they can be self-healing in case of a whole site going down.The good news is that Citrix Cloud Platform can manage both types of worklaods under one umbrella. So, as Enterprises, where most of the workloads today are traditional workloads like SAP, Oracle, Exchange, move towards more cloud-era workloads, they can continue to use Cloud Platform for managing both workloads.http://techblog.netflix.com/2012/07/chaos-monkey-released-into-wild.htmlWhat is Chaos Monkey?Chaos Monkey is a service which runs in the Amazon Web Services (AWS) that seeks out Auto Scaling Groups (ASGs) and terminates instances (virtual machines) per group. The software design is flexible enough to work with other cloud providers or instance groupings and can be enhanced to add that support. The service has a configurable schedule that, by default, runs on non-holiday weekdays between 9am and 3pm. In most cases, we have designed our applications to continue working when an instance goes offline, but in those special cases that they don't, we want to make sure there are people around to resolve and learn from any problems. With this in mind, Chaos Monkey only runs within a limited set of hours with the intent that engineers will be alert and able to respond.
• #19: Yes – Citrix cloud architecture enables any org to BUILD Amazon-style clouds.Analogous chart – key points: ability to work with any kind of infrastructure, based on customer demand; can leverage XS for virtualization layer [get an example of “better together” optimization between XS/CS], but absolutely have an open architecture that lets the customer decide…want to use vSphere? great…want to use KVM? Great…OVM? Great. In fact, we’re so hypervisor-agnostic that we don’t need a hypervisor at all…our cloud architecture allows us to build bare-metal clouds. We needed a production-ready cloud orchestration system…this was the driving motivation behind our acquisition last summer of a company named Cloud.com, whose maturity of technology and customer adoption far exceeded that of any other company we looked at. [do we label this CloudStack? What about new name unveiling? Sequence issue.] We also expose our rich, native CS API, but have invested a great deal in ensuring interoperability with the AWS API…as we just saw, there is a massive ecosystem of customers and partners that have already written to this de facto standard, and we don’t want customers to have to re-write anything…we already have a rich API translation layer that allows workloads written to our CS API to run against the AWS API, and are investing further to support workloads written to the AWS API to seamlessly run on the CS API. And our customers also needed a way to be able to self-serve against this cloud infrastructure, and in the case of our SP customers actually monetize that interaction…so we’ve delivered a product line called Cloud Portal…this line provides the ability to give self-service access to infrastructure and services to end users. This complete stack of technology is how Citrix can confidently say “we can help you build an Amazon-style cloud for your organization.”
• #22: Korea Telecom  Customer Quote“Cloudstack’s flexible yet performance-enhancing architecture allows ucloud to deliver stability, security and convenience that make it more agile and usable at a price that is 40 percent lower than Amazon Web Services.”- JS Suh, senior vice president of KT About the CustomerLargest landline operator and second largest mobile operator in Korea Challenge/Pain1) Choosing the appropriate cloud technology vendor was critical to the success of KT’s first public cloud offering, ucloud. In today’s economy where enterprises are being forced to do more with less, infrastructure cost has been becoming an increasingly large problem. Cloud computing services have huge benefits for IT services, but the cost associated with building, deploying and managing a public cloud can be daunting. It was imperative that KT ucloud provide clients with high performance technology at a fraction of the cost. 2) Acquiring a solution that can integrate with existing infrastructure technologies. Why Citrix CloudPlatform?Seamless integration with existing infrastructure provided KT with reliable cloud architecture to build new services and offeringsAbility to monitor and meter usage volumes allow users real-time visibility into their cloud resourcesProvides auto-provisioning, auto-scaling allowing users to run their system instantly and delivers on-demand services as neededDramatically decreased time-to-market Key BenefitsAchieved performance-proven, cost effective platform (cost: 40% lower than Amazon Web Services) Decreased time-to-market with a production-ready system that differentiates itself by tailoring solution to their customer’s needsMinimized overhead integration costs and complex deployment schedules     
• #24: Universal Access Client, or Access Agent, Access Client SoftwareRemoteFX – enhance visual experience of RDPPCoIP – display protocol to deliver virtual desktops with best total desktop experience regardless of location or task
• #25: Intro: Desktop virtualization addresses many of IT’s most pressing concerns simultaneously.Key Points:We can free people from the constraints of a more traditional enterprise computing model. Our approach is already enabling people to work and collaborate from anywhere, and to access any IT service from any device. It is a new, more people-centric approach that spans from desktop to datacenter. IT has the ability to centralize, virtualize and deliver apps, desktops and data with greater control, security, and efficiency and ultimately lower operating costs. Any data center becomes a delivery center and where all aspects of computing become cloud-based services. For IT, Citrix technology enables a virtual datacenter – where computing resources are always available to users with the security, performance and control that IT requires to manage desktops and apps. It is the foundation of the new, transformed people-centric IT – easier and simpler.For end-users, Citrix technology offers virtual workstyles with the flexibility to balance work and life – the freedom to collaborate and work anywhere, on any device – achieving the freedom employees want with the control IT requires. For the business, Citrix provides the agility needed to seize new growth opportunities – organic and inorganic, deliver exceptional customer service and create a more efficient business.Illustration/Anecdotes/Proof:(Bring in Citrix examples that demonstrate the claims made above.)Transition: Let’s take a look at what is possible today through a customized Desktop Virtualization solution.
• #26: XenApp and XenDesktop, the most complete application and desktop virtualization solutions available, are built to work on any device, anywhere. And while XenDesktop includes VDI, what makes it a complete desktop virtualization solution is the fact that customers centrally manage images, apps, user data profiles and access policies, while choosing the right desktop or app virtualization model for different use cases with FlexCast. These models include both central execution with hosted VDI, hosted shared and physical PCs, as well as local execution with a local Hypervisor for PCs and laptops (XenClient) and streamed delivery of apps (via XA or AppV) and desktops (PVS). Plus, customers can choose to just deliver apps to physical PCs with the XenApp technology, which is also included in XenDesktop.Another key differentiator for our desktop and app virtualization solutions is the high-def user experience with HDX. With our focus on end-user experience as a major differentiator, we’ve spent years investing in this technology to ensure that the experieince a user has with a virtual desktop is as good if not better than a physical PC, including support for multimedia, video and graphically intensive apps like CAD. And we continue to invest further in that.And last but not least, we’ve built the platform to be open, so customers can leverage their existing hypervisor and storage infrastructure, and the platform is scalable and proven, because we’ve been in this business for years, and we have many deployments in excess of 10,000 users, more than 500 partners and more than 20,000 products that we’ve verified to work with XenApp and XenDesktop through our Citrix Ready initiative.Transition: But what some customer’s may not know, is that we’ve also been investing heavily in ensuring that virtualized windows apps and desktop are optimized for mobile use, because our customers know they need to embrace these devices, but they also know that Windows apps and desktops are not going away quickly.
• #27: Project Avalon delivers on the industry’s need for the next phase in cloud services – transforming any Windows application or desktop into a cloud service that can be seamlessly delivered across any network, to any device.  Project Avalon enables those using private cloud solutions to create the following scenarios currently enjoyed via public cloud offerings today.As virtual desktop deployments increase in size and scale, organizations are looking to cloud deployment models to enable self-service, cost effective, flexible and agile infrastructure to deliver Windows apps, desktops and data across private and public clouds.  Project Avalon is a highly optimized and tuned integration of XenDesktop and CloudStack™ that enables multi-tenant deployment across multiple locations and multiple clouds, and delivery across any network to any device. Project Avalon provides organizations with the ability to shift apps and desktops into public clouds to deliver capacity on demand. This helps many customers today looking to support business continuity and disaster recovery initiatives, as well as those looking to better equip people in everyday scenarios such as enabling contractors, offshoring projects and integrating mergers and acquisitions.
• #29: Universal Access Client, or Access Agent, Access Client SoftwareRemoteFX – enhance visual experience of RDPPCoIP – display protocol to deliver virtual desktops with best total desktop experience regardless of location or task
• #31: Universal Access Client, or Access Agent, Access Client SoftwareRemoteFX – enhance visual experience of RDPPCoIP – display protocol to deliver virtual desktops with best total desktop experience regardless of location or task
• #32: Note:This is the single-pane-of-glass slide that represents the breadth of CloudPortal functionality. This information is shared under NDA.The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.Note:Top box represents breadth of functionality native to CloudPortalBottom (plug-ins) represents integrations to third-party systems to augment or override existing CloudPortal functionalityZuora and Amdocs are NOT needed for CloudPortal to provide Billing functionality. Items marked with (*) asterisk are in the roadmap. Integration not yet complete.Continuing focus will be placed on adding Partner/OEM Management functionality during the remainder of 2012.Integrations Fully integrated with CloudStack. Notifications and usage data from CloudStack provided in CloudPortal UI. Quick access to full CloudStack infrastructure administration UI Salesforce.com Service Cloud integration provides trouble ticketing functionality Authorize.net payment gateway integration for financial transaction processing Single sign-on supported for Liferay enterprise portal platformSecurity FeaturesCloudPortal provides a variety of security mechanisms to ensure that only authorized persons gain access to data. A payment gateway ID for each customer is used to securely exchange data with the payment gateway. All credit card information is stored by the gateway provider, not in the CloudPortal database. The CAPTCHA challenge-response test is used to ensure that new account requests are submitted by actual living persons. Encryption is applied to all sensitive data in the CloudPortal databases such as Email addresses and passwords. These values are encrypted using Advanced Encryption Standard standard AES-128. The Salesforce ID is encrypted using AES-128. It is also possible to encrypt the values in the cloud.properties configuration file, such as database passwords, using AES-128. The encryption key is stored in a properties file, which can also be encrypted.Reliability Features Ability to run multiple CloudPortal server instances Use with load balancer to manage system stress MySQL databases use InnoDB storage engine for greater data integrity and reliabilityCustomization Features Componentized for UX and functional customizations API support using XML over HTTP(S) Email templates can be modified to customize automatically generated Email Terms of Service link can be configured to your own organization's ToSContent and Messaging Features Alerts and notifications triggered by events related to usage and spend levels, account status, customer payment failures, and service health Authorized users can publish updates on events such as scheduled maintenance, disruptions, and issues Customizable templates for outbound Email Basic Internationalization framework
• #33: Note:This is the single-pane-of-glass slide that represents the breadth of CloudPortal functionality. This information is shared under NDA.The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.Note:Top box represents breadth of functionality native to CloudPortalBottom (plug-ins) represents integrations to third-party systems to augment or override existing CloudPortal functionalityZuora and Amdocs are NOT needed for CloudPortal to provide Billing functionality. Items marked with (*) asterisk are in the roadmap. Integration not yet complete.Continuing focus will be placed on adding Partner/OEM Management functionality during the remainder of 2012.Integrations Fully integrated with CloudStack. Notifications and usage data from CloudStack provided in CloudPortal UI. Quick access to full CloudStack infrastructure administration UI Salesforce.com Service Cloud integration provides trouble ticketing functionality Authorize.net payment gateway integration for financial transaction processing Single sign-on supported for Liferay enterprise portal platformSecurity FeaturesCloudPortal provides a variety of security mechanisms to ensure that only authorized persons gain access to data. A payment gateway ID for each customer is used to securely exchange data with the payment gateway. All credit card information is stored by the gateway provider, not in the CloudPortal database. The CAPTCHA challenge-response test is used to ensure that new account requests are submitted by actual living persons. Encryption is applied to all sensitive data in the CloudPortal databases such as Email addresses and passwords. These values are encrypted using Advanced Encryption Standard standard AES-128. The Salesforce ID is encrypted using AES-128. It is also possible to encrypt the values in the cloud.properties configuration file, such as database passwords, using AES-128. The encryption key is stored in a properties file, which can also be encrypted.Reliability Features Ability to run multiple CloudPortal server instances Use with load balancer to manage system stress MySQL databases use InnoDB storage engine for greater data integrity and reliabilityCustomization Features Componentized for UX and functional customizations API support using XML over HTTP(S) Email templates can be modified to customize automatically generated Email Terms of Service link can be configured to your own organization's ToSContent and Messaging Features Alerts and notifications triggered by events related to usage and spend levels, account status, customer payment failures, and service health Authorized users can publish updates on events such as scheduled maintenance, disruptions, and issues Customizable templates for outbound Email Basic Internationalization framework
• #35: In summary, mobility and cloud have jointly helped cement the consumerization of IT.IT organizations are looking to enable greater user productivity while making IT more efficient by transforming to “IT as a Service”ITaaS is an evolution that begins with transforming enterprise IT infrastructure and applications to cloud services, followed by aggregating and brokering multiple cloud services.
• #36: Universal Access Client, or Access Agent, Access Client SoftwareRemoteFX – enhance visual experience of RDPPCoIP – display protocol to deliver virtual desktops with best total desktop experience regardless of location or task