[Study] google+ brand adoption and engagement trends 2
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The document provides a three-month update on Google+ brand page adoption and engagement trends, highlighting significant metrics such as the total number of brand page activations and average engagement rates over the months. It features data on brand posts by type, top Google+ brands by total posts, and engagement levels by post type and industry. Key insights include that brands like Ferrari and H&M lead in total posts, while electronics and beverages dominate in circler counts.
[Study] google+ brand adoption and engagement trends 2
- 1. Study Google+ Brand Adoption and Engagement Trends “3 Month Update (February)” by Adam Schoenfeld at 02/09/2012 08:28AM PST
- 2. GOOGLE+ BRAND PAGE ADOPTION OVERVIEW Through Dec 7 (1 Month Anniversary) Through Feb 7 (3 Month Anniversary) 100 90 80 70 61 62 60 50 40 30 21 20 15 11 13 13 10 0 0 Created a Google+ Page Posted > 3x/Week Circler Count > 5,000 Circler Count > 100,000
- 3. GOOGLE+ BRAND PAGE ACTIVATIONS BY WEEK 45 40 39 Number of First Brand Posts 35 30 25 20 15 10 5 3 3 2 1 1 0 Week of First Brand Post
- 4. TOTAL CIRCLERS: ALL BRANDS 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0
- 5. AVERAGE ENGAGEMENT BYTYPE Nov-Dec Dec-Jan Jan-Feb 100 92 90 84 80 70 60 60 55 51 50 45 41 43 40 34 36 34 35 30 20 10 0 Video Photo Article Post
- 6. BRAND POSTS OVER TIME 500 464 450 414 400 350 325 296 299 296 305 300 250 248 Brand Posts 250 229 211 200 178 150 118 100 50 0
- 7. BRAND POSTS BY TYPE OVER TIME Photo Post Article Video 600 500 400 300 200 100 0
- 8. BRAND POSTS BY TYPE Nov-Dec Dec-Jan Jan-Feb 70% 62% 60% 60% 57% 50% 40% 30% 28% 23% 24% 20% 9% 9% 10% 9% 10% 7% 4% 0% Video Photo Article Post
- 9. TOP GOOGLE+ BRANDS BY TOTAL POSTS Ferrari 319 H&M 318 Google 269 Samsung USA 223 Yahoo! News 209 Volkswagen USA 203 Dell 145 Burberry 119 Intel 119 MTV FanPage 102 Allianz 100 BMW 91 General Electric 85 Nissan 82 UPS 82 # of Brand Posts
- 10. BRAND POSTS & ENGAGEMENT BY HOUR Brand Posts Total Engagement 20,000 450 18,000 400 16,000 350 14,000 300 Brand Posts Engagement 12,000 250 10,000 200 8,000 150 6,000 100 4,000 2,000 50 0 0
- 11. BRAND POSTS & ENGAGEMENT BY DAY Brand Posts Total Engagement 35,000 900 800 30,000 700 25,000 600 Brand Posts Engagement 20,000 500 15,000 400 300 10,000 200 5,000 100 0 0
- 12. PAGE ENGAGEMENT BY POST TYPE 60,486 28,959 16,317 8,887 Video Photo Article Post
- 13. ENGAGEMENT ON BRAND POSTS +1s Comments Reshares 25,000 20,000 15,000 10,000 5,000 0
- 14. TOP INDUSTRIES BY CIRCLERS Electronics 1,085,895 Beverages 673,151 Internet Services 553,546 Apparel 456,588 Restaurants 336,964 Luxury 334,145 Automotive 224,526 Business Services 8,170 Media 7,755 Computer Software 7,343 Sporting Goods 2,724 Diversified 1,915 Financial Services 1,082 Transportation 485 Home Furnishings 431
- 15. TOP 10 "SHARE" OF CIRCLERS H&M Samsung USA 12% 16% Pepsi Starbucks Coffee 10% 5% Burberry Coca-Cola 7% 9% Sony Intel 7% 9% 7% eBay Ford Motor Company 9% 9% Other
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