Conduction system pacing (CSP) is emerging as a safer alternative to traditional right ventricular pacing (RVP), which can lead to heart failure and poor quality of life. CSP techniques, including His bundle pacing (HBP) and left bundle branch area pacing (LBBAP), have demonstrated physiological advantages and reduced hospitalization rates for heart failure compared to RVP. Ongoing clinical trials aim to further assess the long-term benefits and risks of CSP in various patient populations.