This document discusses how football can be viewed as a commodity and business. It explains that players are the main commodity that clubs compete for by spending money. Players must increase their value by consistently performing and understanding the six areas of development and performance ("cals") which are technical, tactical, psychological, physiological, morphological, and philosophical. Mastering these areas requires dedicating approximately 10,000 hours of training over 10 years to reach world-class standards. The role of a player is to prove they deserve the most playing time by outperforming teammates in all areas.