Success Story of Amul

Success Story of Amul

• 1.
  THE SUCCESS STORY
• 2.
  Submitted by: ShvetaBhatia Sunny Grover Varun Joshi Sheenu Chhabra Vivek Chaudhary Vishakh Varun
• 3.
  AMUL INTRODUCTION Morethan 60 products. Exported to more than 20 countries. Founded in 1946. “AMUL Pattern” in co-operative sector. National Dairy Development Board White Revolution IRMA GCMMF - One brand
• 4.
  AMUL INTRODUCTION Members:12district cooperative milk producers' Union No. of Producer Members:2.5 million No. of Village Societies:11,962 Total Milk handling capacity:9.91 million liters per day Milk collection (Total - 2005-06):2.28 billion liters Milk collection (Daily Average 2005-06):6.3 million liters Milk Drying Capacity:511 metric Tons per day
• 5.
  Specifically, AMUL hasbeen able to Produce an appropriate blend of the policy makers comprising of farmers and professionals with each group appreciating its role and limitations; Bring at the command of the rural milk producers the best of the technology and harness its benefits for the betterment of members; Provide a support system to the milk producers without disturbing their agro-economic systems; Plough back the profits, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers; and Despite growth in the scale of operations, it has remained with the smallest producer members.
• 6.
  Product Range BrandName Liquid Milk (nine varieties) Milk Powders (five varieties) Butter Ghee (two varieties) Bread Spread Cheese (three varieties) Cocoa Products (two varieties) Sweets (three varieties) Ice Cream (several varieties) Condensed Milk Edible Oil (nine varieties) Mineral Water Fruit Drinks Panel E: Number of Brands Liquid Milk: AMUL, SAGAR Milk Powders: Amulspray, AMUL, SAGAR, Amulspree, Amulya Cocoa Products: AMUL, Nutramul Edible Oils: Dhara, Lokdhara Mineral Water: Jal Dhara Fruit Drinks: Safal
• 7.
  Collection Chain Supply Chain Weighing the milk Determination of fat content Calculation of the purchase price Storing the milk Processing the milk Distributing the milk Amul Strategy
• 8.
  Farmers Village CooperativeSocieties (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers/C&S Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN
• 9.
  WHY AMUL IS ? Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative , Sharing Relationship : Sociable
• 10.
  AMUL’s Success accountsfor its: Advertisements • Quality Value for money • Availability Service