The document discusses Marketo's migration of their SAAS business analytics platform to Hadoop. It describes their requirements of near real-time processing of 1 billion activities per customer per day at scale. They conducted a technology selection process between various Hadoop components and chose HBase, Kafka and Spark Streaming. The implementation involved building expertise, designing and building their first cluster, implementing security including Kerberos, validation through passive testing, deploying the new system through a migration, and ongoing monitoring, patching and upgrading of the new platform. Challenges included managing expertise retention, Zookeeper performance on VMs, Kerberos integration, and capacity planning for the shared Hadoop cluster.