Superare Facebook Case - TAM
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The document describes a Facebook app developed by TAM Airlines that notifies users about flight discounts based on their selected origins and destinations. Users set preferences through social logins and the platform manages notifications by integrating with CRM databases and clustering users based on their requests. The system automates the notification process, ensuring personalized communication for each user group.
Superare Facebook Case - TAM
- 2. Facebook Cases - TAM Airlines Facebook Canvas App to no0fy users about discounts on flight 0ckets.
- 3. User goes to http://apps.facebook.com/minhasofertastam and select origins and destinations: The app keeps a list with chosen des0na0ons
- 4. When the company wants to send a notification, they just add a row in a sheet in the cloud: Then our platform sends notifications to everyone who has selected the origin and destination:
- 5. Appendices
- 6. How it works - Technical Specs User establishes a relationship with the brand (social login, hashtag, opt-in) User defines his/her preferences and demands to be notified (through an app, website or landing page) Argos4.me stores users’ preferences User is notified in the chosen platform and is directed to the appropriate action Platform begins searching for relevant content in CRM database or manual scheduling
- 7. Clusters Segmentation and database integration User requests notification via an app, hashtag (Twitter), social login or selection of categories on a landing page. Cluster A Cluster B Cluster C The platform analyzes the request and integrates with the most commonly used CRMs. Users are clustered according to each request.
- 8. Intelligence in sending notifications Cluster A Cluster B Cluster C The platform handles the triggering of the data in various formats… ... and sends it to users, according to their respective clusters.