Supercharge Salesforce Marketing Cloud: The Ultimate Apps Guide, Cyril Louis & Juliette Hunkeler
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The document provides an overview of various tools and solutions for enhancing Salesforce Marketing Cloud capabilities, focusing on segmentation, scoring, and multichannel marketing. Key offerings include Query Studio, Activation Studio, and various third-party applications for SMS, direct mail, and user-generated content integration. The document also outlines pricing and functionality for each tool, catering to the needs of digital marketing professionals.
Supercharge Salesforce Marketing Cloud: The Ultimate Apps Guide, Cyril Louis & Juliette Hunkeler
- 1. Supercharge Salesforce Marketing Cloud The Ultimate Apps Guide
- 2. OUR SPONSORS
- 3. #CD2023 @CzechDreamin Juliette Hunkeler • Datamarketing Practice Director at Almavia CX • 15x Certified • 12 years in Digital Marketing Cyril Louis • CEO at Mavericx • 16x Certified • Salesforce MVP • Geneva Switzerland User Group Leader • Snowboard addict • Skiforce.co conference organizer • Father of 2 (last one born last month)
- 6. #CD2023 @CzechDreamin Query studio allows you to quickly run queries in the Marketing Cloud with a similar experience to SQL Server Studio or MySQL workbench. Salesforce Labs Free Activation Studio offers an easy visual drag and drop segment designer that plugs into your Marketing Cloud BU to create segments for your journeys. Intuitive segmentation for the Marketing Cloud, with no SQL. DESelect Segment is a drag-and-drop solution designed for Salesforce Marketing Cloud. DESelect Starting at 600 EUR per company per month Harvest Tech Labs Starting at 350 EUR per SFMC Business Unit per month Segmentation Query Studio for Marketing Cloud Activation Studio Segment Designer for Marketing Cloud DESelect Segment for Salesforce Marketing Cloud
- 8. #CD2023 @CzechDreamin SalesWings provides essential tools for marketing and sales to work together effectively! Easily collect data account and lead website activity and scoring/grading, and make it available in the Marketing Cloud data extensions. SalesWings Starting at 988 USD per company per month With Activation Studio Score Designer, Lead scoring has never been part of Marketing Cloud. The Score Designer offers a lead scoring and tagging functionality within your Marketing Cloud Org. Harvest Tech Labs Starting at 950 EUR per SFMC Business Unit per month Scoring SalesWings B2B Studio for Marketing Cloud Activation Studio Score Designer for Marketing Cloud
- 10. #CD2023 @CzechDreamin Send targeted campaigns via push notifications, in-app messaging, SMS and web notifications triggered by your customers’ actions and preferences to acquire, retain and grow your customer base. Airship Free - depend on the contacts & SMS volumes SMS-Magic is an established customer messaging solution for brands that care. Our Converse application works natively within Salesforce to enable consent-based business-to-person messaging for high-touch and multichannel customer engagement at scale. SMS Magic Starting at $7 USD per user per month SMS / MMS Airship SMS Magic
- 12. #CD2023 @CzechDreamin optilyz is Europe’s leading programmatic print software. We enable companies to enhance their digital customer strategy by way of letters, postcards, and self-mailers. Optilyz Starting at 1,950 EUR per company per month PFL's software orchestrates your online and offline marketing to create a customer journey that delivers an experience and sparks relationships. Personalize and track 1:1 direct mail as easy as email. PFL Starting at 30,000 USD per company per year (approx. 2,500 USD per month) Direct Mail optilyz - Automated Direct Mail PFL Tactile Marketing Automation® for Salesforce Marketing Cloud
- 14. #CD2023 @CzechDreamin Voucherz, a Vouchers & Coupon codes management app for Marketing Cloud, is a no-code app which allows to create or import unique codes and use them in your communications without AmpScript nor Automations of any kind. Redeem coupons easily with Voucherz! Cezium Starting at $149 USD per Business Unit per month VoucherZ for SFMC Voucher
- 16. #CD2023 @CzechDreamin Send e-mails with add to calendarz buttons easily with a simple UX. A custom content block to easily drag-and-drop your "Add to calendar" links in your email communications for public & privtae events Cezium Starting at 19 USD per Business Unit per month With Eventable’s Salesforce Marketing Cloud integration, you can send events from Journey Builder, manage every event without leaving your Marketing Cloud account, and embed “Add to Calendar” buttons inside Marketing Cloud asset. Rokt Calendar is the leading solution for calendar marketing, with world-class brands leveraging an untapped channel to reach highly engaged audiences. Rokt Calendar connects with customers in a new and innovative way, driving action in the moments that matter the most. Calendar Calendarz for SFMC Eventable Calendar Marketing Rokt Calendar Rokt Starting at 1 USD per company per month Eventable Starting at 350 EUR per SFMC Business Unit per month
- 18. #CD2023 @CzechDreamin This connector makes it easy to turn real customer photos and videos (UGC) into shoppable marketing assets. Use Pixlee to improve performance across shopping cart abandonment, post purchase email, and other promotional & brand marketing email campaigns. Pixlee Starting at 600 USD per company per month Inject rich, interactive content, social, video and more into your email campaigns. By combining the power of a search engine with real-time automation and a simple drag-and-drop content studio. StoryPorts Starting at 500 USD per company per month UGC: User Generated Content Pixlee Email Connector for Salesforce Marketing Cloud Email Content Personalization and Feeds for Salesforce Marketing Cloud
- 20. #CD2023 @CzechDreamin Playable enables you to embed autoplay video within your email campaigns that play automatically upon opening to 98% of inboxes. The remainder (mostly desktop Outlook 2007-2016) receiving a thumbnail of the video, that can be clicked to view the video. Playable Starting at 29 USD per company per month Vudoo enables you to create interactive experiences for viewers of your video content. Personalised interactions drive engagement, and in-video interactions can be used in Journey Builder. Vudoo Starting at 1,050 AUD per company per month Video Playable Embed Autoplay Video Vudoo - Interactive Video for Marketing Cloud
- 22. #CD2023 @CzechDreamin The OpenText™ Media Management Connector for Salesforce® Marketing Cloud increases productivity and efficiency for all marketing teams.by letting users search, browse, view, download and utilize assets from the DAM within their Marketing Cloud Studios’ user experiences via Content Builder. OpenText 50,000 USD per Marketing Cloud Instance per year (approx. 4,166 USD per month) Connecting Bynder to Salesforce Marketing Cloud enables marketers to keep up with the growing demand for content across channels, speed up campaign execution, reduce risks to brand reputation, and eliminate process bottlenecks when creating and delivering content. Bynder 10,000 USD per company per year (approx. 833 USD per month) DAM: Digital Asset Management OpenText Media Management Bynder Digital Asset Management for Salesforce Marketing Cloud
- 23. #CD2023 @CzechDreamin Segmentation Scoring SMS Direct Mail Voucher Calendar UGC Video DAM Loyalty
- 24. #CD2023 @CzechDreamin Punchh connects with Salesforce Marketing Cloud data to enable one- to-one marketing campaigns across multiple channels, deliver tailored offers to each customer, and track campaign performance and ROI in real-time by tracking offer redemptions at points-of-purchase. Punchh Inc Starting at 2,000 USD per brand per month Yotpo Loyalty allows marketing users to easily manage all loyalty program related cross channel communications in one place and deliver more personalized and engaging customer journeys. Yotpo Starting at 3,000 USD per company per month Loyalty Punchh Loyalty for Salesforce Marketing Cloud Yotpo Loyalty for Salesforce Marketing Cloud
- 25. #CD2023 @CzechDreamin Segmentation Scoring SMS Direct Mail Voucher Calendar UGC Video DAM Loyalty
- 26. #CD2023 @CzechDreamin AppExchange or Custom solution?
- 27. Thank you