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This document provides an overview of using social media, specifically Web 2.0 tools, for early childhood education programs. It discusses concepts like blogs, Facebook, YouTube, LinkedIn, and how they can be used for purposes like marketing, fundraising, training and advocacy. Case studies are presented on using blogs, Facebook and YouTube. Best practices emphasized include having an authentic conversational presence and participating actively on social media. Concerns around privacy and overload are addressed, recommending a gradual adoption process and breaking tasks down into manageable steps.
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- 1. Supercharge Your ProgramAdministration, Fundraising, & Staff Development With Web 2.0Fran SimonChief Engagement OfficerEngagement Strategies--------NAEYC National Early Childhood Professional Development InstituteJune 7, 2010Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License1
- 2. Agenda Overview ofWeb 2.0 Using Social Media in ECE Deep Dive: Blogs + Case StudyFacebook + Case StudyLinkedInBreakout Session Ideas from the GalleryQ&A & Door Prize Drawing2
- 3. There are no‘dumb’ questionsapiappastroturfingblogcampaigncause marketingcivic mediacloud computingcopyleftCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of servicetrolltweettweetupTwitterTwitterverseUGCvideoblogvirtual worldWeb 2.0web analyticsWeb conferencingwebcastingwebinarwi-fiwidgetwikiWikipediaword-of-mouth marketingWordPressYouTubeCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of3
- 4. Objectives: Today youwill…Learn basic concepts of Web 2.0
- 5. Form ideas aboutapplication in ECE
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- 8. Get over socialmedia phobia
- 9. Demystify socialmedia4
- 10. There’s no newInternet!5“…using the Internet to collaborate and interact with people using social media tools.” Tim O’ReilyIt is a concept.
- 11. Web 1.0 vs.Web 2.0webmasterwebsiteSite visitorsEveryone is a producer & a consumerWeb 1.0One content producer tomany content consumersTechnological EvolutionE VOLUT I ONWeb 2.0Many content producers/consumers tomany content producers/consumers6
- 12. Web 1.0 vs.Web 2.0 Cultural EvolutionEVOLUT I ONWeb 1.0Pushing out messages for TRANSACTIONWeb 2.0Inviting engagement and INTERACTION(That MAYcausetransaction)7
- 13. Social Networking is….usingsocial media toengage groups of people
- 14. associate with others…inonline communities8
- 15. Social Networking isAgelessParties………………Conferences……….Clubs……………….Organizations………In-Person…………...
- 16. Face-to-face……….Online chatsWebinars/WebcastsGroups onFB/LIFB/LI/Twitter….Online
- 17.
- 18. Social Networking InPlain EnglishAbout Common Craft – Common Craft is a small company that produces short and simple videos that cover complex subjects “in Plain English."CommonCraft10
- 19. What can youdo with Social Media? Listen
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- 24. Respond toproblems
- 25. Share ideasBuildcredibility11
- 26. Perceived Benefits ofsocial mediaInexpensive?
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- 30. Low barrier toentry?12
- 31. Purposes of SocialMedia in ECE?Marketing
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- 38. 14Getting to theheart of the matterThe tools and application in ECEby mappamundi
- 39. WebsitesWeb 1.0, butthe hub for and platformfor Web 2.0 interactivity15“We Are Building A Web Where The Default Is Social”Mark Zuckerberg, CEO Facebook
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- 41. Webinars(Web Conferencing/Web Casts)17Formore information go to: http://www.esbyfs.com/webinars
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- 44. Blogs For ECE20CaseStudy: Deborah J. Stewart: “Teach Preschool”http://littlefingersplay.blogspot.com/http://www.preschoolprofessional.blogspot.com/“Writing my blog was easy but getting readers was not so easy....”
- 45. 21Blogs For ECECaseStudy: Deborah J. Stewart: “Teach Preschool”
- 46. Blogs for ECE:A few great ECE Blogs22 Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/
- 47. Early EdWatch: http://earlyed.newamerica.net/blogmain
- 48. Inside Pre-K:http://mspappas.preknow.org/
- 49. Lead fromthe Start http://circle-time.blogspot.com/
- 50. Early Storieshttp://earlystories.org/
- 51. Language Castle:http://languagecastle.com/wordpress
- 52. Preschool MatttersToday:http://preschoolmatters.org/
- 53. Professor Elkind’sBlog: http://www.justaskbaby.com/blogs/professor-elkind
- 54. The GrassStain Guru http://grassstainguru.com/
- 55. The PicaPerspective http://raepica.typepad.com/my_weblog/RSS (Really Simple Syndication)23How to use RSS to “follow” updates on blogs and websites
- 56. Online Donation Tools24PortalOperated by NFG On Your WebsiteNetwork for Good Website
- 57. Online Advocacy Tools25*Capwiz* Convio* Blackbaud* Kintera
- 58. A Few KeySites and ToolsClick here for a comprehensive list of social media sites on InstantShift.com26
- 59. 27Facebook StatsEstablished 2004
- 60. > 400million users worldwide
- 61. US Users:2007: 20 mil 2010: 103 mil 50% of users log on every dayCollege > High School > Everyone > Business5 X Consumer or Peer to Peer Networking
- 62. 28FB for ECE“Gowhere people already congregate!” Causes
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- 67. “Like Button,”Widgets, etc.Murky!Evolving
- 68. 29FB for ECE:Groups Based around shared interests, activities
- 69. When firstdeveloped:
- 70. 1st “ap”allow sending info to members
- 71. Info showedin feeds on user’s homepagesDidn’t last long, because then came…
- 72. 30FB for ECE:Pages Community pages
- 73. Business pages31FBfor ECE: Pages Community Pages:
- 74. General topics, conceptsor experiences
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- 76. Businesses, brands, celebrities,or orgs 32Groups Vs. PageseMediaVitals.comhttp://emediavitals.com/blog/8/facebook-groups-vs-fan-pages-which-should-you-use
- 77. 33FB for ECE:CausesAny user can: create a cause for any 501(c)(3) org
- 78. recruit theirfriends
- 79. ask fordonations
- 80. raise awarenessfor issues
- 81. update peoplewho join34Play: 5 Facebook Tips with Randi Zuckerberg
- 82. 354ECE: Good ExamplesNational:NAEYC
- 83. Local CCR&R:Child CareResource Center, Ohio
- 84.
- 85. ECE Publisher:InvestiGator Club:Judi Coffey
- 86. Consultant/Teacher: Teach Preschool 2
- 87. Consultant: TeachPreschool
- 88. College: EriksonInstitute36FB for ECECase Study: InvestiGator Club: Judi Coffey
- 89. 37YouTube for ECECaseStudy: InvestiGator Club: Judi Coffeyhttp://www.youtube.com/user/InvestiGatorClub
- 90. 38PrivacyNothing is privateon the Internet
- 91. 39LinkedIn Stats Establishedin 2002
- 92. > 70mil members - 200 countries.
- 93. ½ membersin the US
- 94. Very focuseddevelopment
- 95. Free andpaid membershipsBusiness to business networking
- 96. 40LinkedIn for ECEPersonal Professional Profiles
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- 99. Questions andAnswers
- 100. Status updates41LinkedInfor ECEA fabulous contact file that connects people to other people and info Jobs
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- 105. 43Personal Profiles Likea resume, but better
- 106. New partnerships,collaborations
- 107. Perfect forconsultants
- 108.
- 109. Recruiting/Job hunting44HomepageOverview
- 110.
- 111. 46Business ProfilesA simplesnapshot of your organization* Employees on LI * News * Key Stats * Follow/Unfollow
- 112. 47To Love LinkedIn…Youmust follow Jason Albahttp://imonlinkedinnowwhat.com/
- 113. 48Getting to theheart of the matterBest Practiceby mappamundi
- 114. Your Organization’s ImageSocialMedia Policy comes FIRST49
- 115.
- 116. Best Practice: Participate Once you start, you cannot stop
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- 119.
- 120. Show yourorg’s personality51
- 121. The Most ImportantTips Of AllBehave like you are interacting with Grandma!If you wouldn’t say it on TV, don’t say it on the Internet!52
- 122. 53Getting to theheart of the matterHow to manage the overloadby mappamundi
- 123. Social Media Adoption546Steps of Social Media AdoptionMind shift 1:Learning to planningMind shift 2:1 way to 2 way communicationMind shift 3:Taking value to sharing value
- 124. 5 Steps ofOnline EngagementBuild CommunityShareyourstoryListenParticipateGenerateBuzz55Concept: Beth KanterStart here
- 125. Resource Allocationfrom SocialMedia Time Management: Resource Allocation, by Amber Naslund56
- 126. Overwhelmed?Break it down…one step at a time!57
- 127. Extend Your Learning! Download handouts and get links:http://ESbyFS.com/web20ece Social Media for Newbies:http://www.esbyfs.com/socialmediaresources Twitter: #web20ece
- 128. Sign up forthe ECE social media directory:http://www.surveymonkey.com/s/C7WR8HZSee the ECE social media directory:http://www.esbyfs.com/socialeceJoin Internet4ECE: http://ow.ly/1TAo85858
- 129. Connect with me!My site: www.ESbyFS.comPersonal Twitter:http://Twitter.com/FSSimonEngagement Strategies Twitter: http://Twitter.com/EngageStratLinkedIn: http://www.LinkedIn.com/in/FranSimonEmail: [email protected]
- 130. Questions? Evaluation! DoorPrize60
Editor's Notes
- #17 Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet.Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone.
- #18 Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet.Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone.
- #25 Definition:Software products designed to engage donors and make it easier for them to donate to their favorite causes. Accessed on portals or on the organization’s site.