Supply Chain Segmentation & Analytics -
Moving from Theory to Implementation
Meet the Presenters
Dr. Gerhard Plenert – Consultant and Author
Dr.	Gerhard	Plenert has	been	helping	organizations	execute	
operational	and	supply	chain	transformations	for	more	than	
twenty	years.	He	was	a	tenured	full	professor	at	California	State	
University,	Chico,	and	a	professor	at	BYU	Provo,	BYU	Hawaii,	the	
University	of	Malaysia,	and	the	University	of	San	Diego.	He	has	
worked	for	the	largest	companies	in	the	world,	including	
companies	like	Aramco,	Microsoft,	Cisco,	HP,	Johnson	and	
Johnson,	Shell,	Apple,	Ford,	Nike,	Google,	Cisco,	and	Rolls	Royce.
Chris Gordon –VP NorthAmerica at AIMMS
Chris	has	worked	in	supply	chain	consulting	and	operations	
across	Europe,	the	US	and	India	for	more	than	25	years.	He’s	
driven	dozens	of	supply	chain	initiatives	with	a	heavy	focus	on	
leveraging	analytical	evidence	to	promote	major	business	
change.
Objectives
• Share a consumable definition of Supply Chain
Segmentation
• Provide a step-by-step guide to achieving
segmentation value
• Share a series of examples to increase initiative speed
and time to value
• Share where supply chain segmentation can go next
with leading edge use of optimization
• An opportunity to engage in this ongoing dialogue with
the presenters and your industry peers
What is Supply Chain Segmentation (SCS)?
SCS is about Differentiating Groupings by:
• Region / Location
• Volumes
• Product Characteristics
• Etc.
What is Supply Chain Segmentation (SCS)?
• SCS finds common
Characteristics within
the differentiated
groupings
• SCS identifies optimal
methodologies around
each group
SCS – How it works
3-Pronged	
Approach	to	
Maximize	
Return	on	
Availability
B – Reduce	Cost
• Production
• Logistics
• Warehousing
• Inventory	holding	cost
• Planning	Misalignments
• Technology
• Obsolescence
A – Manage	Product	
Lifecycle	Stages
• Launch	/	New	product	
introduction
• Active	– Growth
• Stable	- Maturity
• Declining
• End-Of-Life C – Increase	Benefits
• Revenue
• Margin
• Establish	Yourself	as	the	
Preferred	Supplier
• Market	Share
• Competitor	Substitution	
Avoidance
• Ease	of	Doing	Business
• Economies	of	Scale
DeclineMaturityGrowthIntroduction
New	Product	
– Phase	In
Demand
Planning	Horizon
Identify the Life Cycle Stages of the
Product
End	of	Life	
Product	–
Phase	Out
ROA
B	
A
C
Identify cost drivers that impact return on
availability
Cost of Availability
High Medium Low
Minimize	Cost
ROA
B	
A
C
Cost	Drivers Impact	of	the	Driver Attributes
Lifecycle	length Product	avaiability	/	obsolesence Long	 Medium Short
Volatility Level	of	inventory	buffering Low Medium High
Product	Customization Interdependencies	/	stock	outs Low Medium High
Product	Criticality Customer	operational	shutdowns Low Medium High
Geography	/	Location Pipeline	length	/	inventory	staging Onshore Nearshore Farshore
Product	Turnaround Shelf	Life	/	inventory	levels Fast Medium Slow
Gross	Margin Risk	/	profitability High Medium Low
Seasonality Inventory	buildup	/	planning Heavy Medium None
Channel	Hazards Planning	/	inventory	costs High Medium Low
Identify the customer segments that drive
benefits
Segments Definition
Tier-1
High-priority	customers	with	strategic	/	critical
importance	to	our	company	(The	20	%	of	the	
customers	that	make	up	80	%	of	our	business)
Tier-2
Medium	priority	customers	who	deserve	the	next	
best	level	of	Supply	chain	support	
Tier-3
Low-priority customers	who	are	relatively	at	the	
lowest	level	in	the	hierarchy	(The	majority	of	our	
customers,	around	50	to	60	%,	who	make	up	only	
about	20	%	of	our	business)
ROA
B	
A
C
Segmentation tailored to your key business drivers
Attribute	Impact
Cost	Drivers Impact	of	the	Driver Low	 High
Lifecycle	length Product	avaiability	/	obsolesence
Volatility Level	of	inventory	buffering
Product	Customization Interdependencies	/	stock	outs
Product	Criticality Customer	operational	shutdowns
Geography	/	Location Pipeline	length	/	inventory	staging
Product	Turnaround Shelf	Life	/	inventory	levels
Gross	Margin Risk	/	profitability
Seasonality Inventory	buildup	/	planning
Channel	Hazards Planning	/	inventory	costs
Example – Segmentation Matrix to
maximize return on availability
LifecycleStage
CostofAvailability
Tier 1 Customers Tier 2 Customers Tier 3 Customers
Launch
Low
Med
High
Active
Low
Med
High
EndofLife
Low
Med
High
LifecycleStage
CostofAvailability
Tier 1 Customers Tier 2 Customers Tier 3 Customers
Availability Lead Time
SC Business
Model
Availability Lead Time
SC Business
Model
Availability Lead Time
SC Business
Model
Launch
Low High 5 Days Custom Medium 25 Days Agile Medium 30 Days Agile
Med High 5 Days Custom Medium 30 Days Agile Low 35 Days Efficient
High High 5 Days Custom Medium 35 Days Efficient Low 40 Days Efficient
Active
Low High 10 Days Efficient High 25 Days Efficient High 30 Days Efficient
Med High 10 Days Efficient High 25 Days Efficient Medium 30 Days Efficient
High High 30 Days Agile Medium 30 Days Efficient Low 35 Days Efficient
EndofLife
Low High 15 Days Efficient Medium 35 Days Efficient Low 40 Days Efficient
Med High 35 Days Agile Low 40 Days Efficient Low 45 Days Efficient
High High 40 Days Agile Low 45 Days Efficient Low 50 Days Efficient
Example – Segmentation Matrix to
maximize return on availability
LifecycleStage
CostofAvailability
Tier 1 Customers Tier 2 Customers Tier 3 Customers
Availability Lead Time
SC Business
Model
Availability Lead Time
SC Business
Model
Availability Lead Time
SC Business
Model
Launch
Low High 5 Days Custom Medium 25 Days Agile Medium 30 Days Agile
Med High 5 Days Custom Medium 30 Days Agile Low 35 Days Efficient
High High 5 Days Custom Medium 35 Days Efficient Low 40 Days Efficient
Active
Low High 10 Days Efficient High 25 Days Efficient High 30 Days Efficient
Med High 10 Days Efficient High 25 Days Efficient Medium 30 Days Efficient
High High 30 Days Agile Medium 30 Days Efficient Low 35 Days Efficient
EndofLife
Low High 15 Days Efficient Medium 35 Days Efficient Low 40 Days Efficient
Med High 35 Days Agile Low 40 Days Efficient Low 45 Days Efficient
High High 40 Days Agile Low 45 Days Efficient Low 50 Days Efficient
Example – Segmentation Matrix to
maximize return on availability
Example – Segmentation Matrix to
maximize return on availability - Aerospace
LifecycleStage
CostofAvailability
Tier 1 Suppliers Tier 2 Suppliers Tier 3 Suppliers
Criticality Lead Time
SC Business
Model
Criticality Lead Time
SC Business
Model
Criticality Lead Time
SC Business
Model
Launch
Low High 120 Days Custom Medium 120 Days Efficient Medium 120 Days Efficient
Med High 120 Days Custom Medium 120 Days Efficient Low 120 Days Efficient
High High 120 Days Custom Medium 120 Days Efficient Low 120 Days Efficient
Active
Low High 10 Days Efficient High 20 Days Efficient Low 30 Days Efficient
Med High 10 Days Agile High 20 Days Efficient Medium 30 Days Efficient
High High 10 Days Agile Medium 20 Days Agile Low 30 Days Efficient
EndofLife
Low High 20 Days Efficient Low 30 Days Efficient Low 40 Days Efficient
Med High 30 Days Efficient Low 40 Days Efficient Low 45 Days Efficient
High High 40 Days
Efficient
Low 50 Days Efficient Low 50 Days Efficient
1
6
2
4
3
5
Example – Segmentation Matrix to
maximize return on availability - Pharmaceutical
LifecycleStage
CostofAvailability
Tier 1 Customer Tier 2 Customer Tier 3 Customer
Shipping
Criticality
Lead Time
SC Business
Model
Shipping
Criticality
Lead Time
SC Business
Model
Shipping
Criticality
Lead Time
SC Business
Model
Launch
Low Low 2 Days Custom Low 2 Days Efficient Low 3 Days Efficient
Med Medium 2 Days Custom Medium 2 Days Efficient Medium 3 Days Efficient
High High 1 Day Custom High 1 Day Efficient High 1 Day Efficient
Active
Low Low 2 Days Efficient Low 2 Days Efficient Low 3 Days Efficient
Med Medium 2 Days Efficient Medium 2 Days Efficient Medium 3 Days Efficient
High High 1 Day Efficient High 1 Day Efficient High 1 Day Efficient
EndofLife
Low Low 2 Days Efficient Low 2 Days Efficient Low 3 Days Efficient
Med Medium 2 Days Efficient Medium 2 Days Efficient Medium 3 Days Efficient
High High 1 Day Efficient High 1 Day Efficient High 1 Day Efficient
1
2
4
3
Example – Segmentation Matrix to
maximize return on availability – Hi Tech
LifecycleStage
CostofAvailability
Tier 1 Customer Tier 2 Customer Tier 3 Customer
Product
Availability
Safety
Stock /
Inventory
Buffering
Levels
SC Business
Model
Product
Availability
Safety
Stock /
Inventory
Buffering
Levels
SC Business
Model
Product
Availability
Safety
Stock /
Inventory
Buffering
Levels
SC Business
Model
Launch
Low High Max Custom High Max Custom High Medium Custom
Med High Max Custom High Max Custom High Medium Custom
High High Max Custom High Max Custom High Medium Custom
Active
Low High Medium Agile High Medium Agile High Medium Agile
Med High Medium Agile High Medium Agile High Medium Agile
High High Medium Agile High Medium Agile High Medium Agile
EndofLife
Low Low Minimum Efficient Low Minimum Efficient Low Minimum Efficient
Med Low Minimum Efficient Low Minimum Efficient Low Minimum Efficient
High Low Minimum Efficient Low Minimum Efficient Low Minimum Efficient
1
2
4
3
Supply	Chain	Characteristics
High	Tech	Segmentation	Example
1 2 3 4
Forecast
S&OP
Time	Series
Associative
Production	Planning	and	
Scheduling	
S&OP
ATP
CTP
Demand	Pull
EOQ
BTS/MTS
BOO/MTO
Min/Max
OIL
2-Bin
ROP
Operational	
Processes
VMI
LSS
JIT
SS
Automat
ion	
Levels
Manual
Shop	Floor
MES
Metrics
Motivation
Inventory
Operating	Costs
Customer
Quality
SCS Characteristics Mapping Example – High
Tech
Supply	Chain	Characteristics
Aerospace	Segmentation	Example
1 2 3 4 5 6
Targets	
Planning	Cadence Bi-Weekly Bi-Weekly Weekly Bi-Weekly Bi-Weekly On	Demand
%	of	SKUs 15% 40% 5% 15% 20% 5%
%	of	Revenue 20% 50% 3% 10% 15% 2%
%	of	Inventory 15% 40% 5% 15% 20% 5%
%	of	Planning	Effort 50% 5% 10% 20% 5% 10%
Touch	Level	of	
Planners
High Low Low Medium Low Low
SCS Goal Mapping Example - Aerospace
Operational Strategic
Open	LoopClosed	Loop
Tactical
Semi-Automated
Today	–
Segmentation	
as	a	strategic	
tool
Tomorrow	–
Automated	
Segment	
Flagging
Tomorrow	–
Deployable	
Segment	
Prescriptions
Tomorrow	–
Segment	
Opportunity	
Costs
AIMMS is being used by leading companies to gain a
competitive edge
4	time	co-winner	of	the	
Franz	Edelman	award
Trusted	by	leading	companies:
With	award-winning	results:
Thank You!
• If you have any questions, please contact the
presenters:
Dr. Gerhard Plenert, PhD
gerhard@gerhardplenert.com
www.gerhardplenert.com
916-233-9758
Chris Gordon
VP North America, AIMMS
Chris.Gordon@AIMMS.com
425-458-4024
Experience Business
Optimization Like Never Before
Empower your teams with advanced analytics to drive better decisions
425-458-4024 info@AIMMS.com

Supply Chain Segmentation & Analytics

  • 1.
    Supply Chain Segmentation& Analytics - Moving from Theory to Implementation
  • 2.
    Meet the Presenters Dr.Gerhard Plenert – Consultant and Author Dr. Gerhard Plenert has been helping organizations execute operational and supply chain transformations for more than twenty years. He was a tenured full professor at California State University, Chico, and a professor at BYU Provo, BYU Hawaii, the University of Malaysia, and the University of San Diego. He has worked for the largest companies in the world, including companies like Aramco, Microsoft, Cisco, HP, Johnson and Johnson, Shell, Apple, Ford, Nike, Google, Cisco, and Rolls Royce. Chris Gordon –VP NorthAmerica at AIMMS Chris has worked in supply chain consulting and operations across Europe, the US and India for more than 25 years. He’s driven dozens of supply chain initiatives with a heavy focus on leveraging analytical evidence to promote major business change.
  • 3.
    Objectives • Share aconsumable definition of Supply Chain Segmentation • Provide a step-by-step guide to achieving segmentation value • Share a series of examples to increase initiative speed and time to value • Share where supply chain segmentation can go next with leading edge use of optimization • An opportunity to engage in this ongoing dialogue with the presenters and your industry peers
  • 4.
    What is SupplyChain Segmentation (SCS)? SCS is about Differentiating Groupings by: • Region / Location • Volumes • Product Characteristics • Etc.
  • 5.
    What is SupplyChain Segmentation (SCS)? • SCS finds common Characteristics within the differentiated groupings • SCS identifies optimal methodologies around each group
  • 6.
    SCS – Howit works 3-Pronged Approach to Maximize Return on Availability B – Reduce Cost • Production • Logistics • Warehousing • Inventory holding cost • Planning Misalignments • Technology • Obsolescence A – Manage Product Lifecycle Stages • Launch / New product introduction • Active – Growth • Stable - Maturity • Declining • End-Of-Life C – Increase Benefits • Revenue • Margin • Establish Yourself as the Preferred Supplier • Market Share • Competitor Substitution Avoidance • Ease of Doing Business • Economies of Scale
  • 7.
    DeclineMaturityGrowthIntroduction New Product – Phase In Demand Planning Horizon Identify theLife Cycle Stages of the Product End of Life Product – Phase Out ROA B A C
  • 8.
    Identify cost driversthat impact return on availability Cost of Availability High Medium Low Minimize Cost ROA B A C Cost Drivers Impact of the Driver Attributes Lifecycle length Product avaiability / obsolesence Long Medium Short Volatility Level of inventory buffering Low Medium High Product Customization Interdependencies / stock outs Low Medium High Product Criticality Customer operational shutdowns Low Medium High Geography / Location Pipeline length / inventory staging Onshore Nearshore Farshore Product Turnaround Shelf Life / inventory levels Fast Medium Slow Gross Margin Risk / profitability High Medium Low Seasonality Inventory buildup / planning Heavy Medium None Channel Hazards Planning / inventory costs High Medium Low
  • 9.
    Identify the customersegments that drive benefits Segments Definition Tier-1 High-priority customers with strategic / critical importance to our company (The 20 % of the customers that make up 80 % of our business) Tier-2 Medium priority customers who deserve the next best level of Supply chain support Tier-3 Low-priority customers who are relatively at the lowest level in the hierarchy (The majority of our customers, around 50 to 60 %, who make up only about 20 % of our business) ROA B A C
  • 10.
    Segmentation tailored toyour key business drivers Attribute Impact Cost Drivers Impact of the Driver Low High Lifecycle length Product avaiability / obsolesence Volatility Level of inventory buffering Product Customization Interdependencies / stock outs Product Criticality Customer operational shutdowns Geography / Location Pipeline length / inventory staging Product Turnaround Shelf Life / inventory levels Gross Margin Risk / profitability Seasonality Inventory buildup / planning Channel Hazards Planning / inventory costs
  • 11.
    Example – SegmentationMatrix to maximize return on availability LifecycleStage CostofAvailability Tier 1 Customers Tier 2 Customers Tier 3 Customers Launch Low Med High Active Low Med High EndofLife Low Med High
  • 12.
    LifecycleStage CostofAvailability Tier 1 CustomersTier 2 Customers Tier 3 Customers Availability Lead Time SC Business Model Availability Lead Time SC Business Model Availability Lead Time SC Business Model Launch Low High 5 Days Custom Medium 25 Days Agile Medium 30 Days Agile Med High 5 Days Custom Medium 30 Days Agile Low 35 Days Efficient High High 5 Days Custom Medium 35 Days Efficient Low 40 Days Efficient Active Low High 10 Days Efficient High 25 Days Efficient High 30 Days Efficient Med High 10 Days Efficient High 25 Days Efficient Medium 30 Days Efficient High High 30 Days Agile Medium 30 Days Efficient Low 35 Days Efficient EndofLife Low High 15 Days Efficient Medium 35 Days Efficient Low 40 Days Efficient Med High 35 Days Agile Low 40 Days Efficient Low 45 Days Efficient High High 40 Days Agile Low 45 Days Efficient Low 50 Days Efficient Example – Segmentation Matrix to maximize return on availability
  • 13.
    LifecycleStage CostofAvailability Tier 1 CustomersTier 2 Customers Tier 3 Customers Availability Lead Time SC Business Model Availability Lead Time SC Business Model Availability Lead Time SC Business Model Launch Low High 5 Days Custom Medium 25 Days Agile Medium 30 Days Agile Med High 5 Days Custom Medium 30 Days Agile Low 35 Days Efficient High High 5 Days Custom Medium 35 Days Efficient Low 40 Days Efficient Active Low High 10 Days Efficient High 25 Days Efficient High 30 Days Efficient Med High 10 Days Efficient High 25 Days Efficient Medium 30 Days Efficient High High 30 Days Agile Medium 30 Days Efficient Low 35 Days Efficient EndofLife Low High 15 Days Efficient Medium 35 Days Efficient Low 40 Days Efficient Med High 35 Days Agile Low 40 Days Efficient Low 45 Days Efficient High High 40 Days Agile Low 45 Days Efficient Low 50 Days Efficient Example – Segmentation Matrix to maximize return on availability
  • 14.
    Example – SegmentationMatrix to maximize return on availability - Aerospace LifecycleStage CostofAvailability Tier 1 Suppliers Tier 2 Suppliers Tier 3 Suppliers Criticality Lead Time SC Business Model Criticality Lead Time SC Business Model Criticality Lead Time SC Business Model Launch Low High 120 Days Custom Medium 120 Days Efficient Medium 120 Days Efficient Med High 120 Days Custom Medium 120 Days Efficient Low 120 Days Efficient High High 120 Days Custom Medium 120 Days Efficient Low 120 Days Efficient Active Low High 10 Days Efficient High 20 Days Efficient Low 30 Days Efficient Med High 10 Days Agile High 20 Days Efficient Medium 30 Days Efficient High High 10 Days Agile Medium 20 Days Agile Low 30 Days Efficient EndofLife Low High 20 Days Efficient Low 30 Days Efficient Low 40 Days Efficient Med High 30 Days Efficient Low 40 Days Efficient Low 45 Days Efficient High High 40 Days Efficient Low 50 Days Efficient Low 50 Days Efficient 1 6 2 4 3 5
  • 15.
    Example – SegmentationMatrix to maximize return on availability - Pharmaceutical LifecycleStage CostofAvailability Tier 1 Customer Tier 2 Customer Tier 3 Customer Shipping Criticality Lead Time SC Business Model Shipping Criticality Lead Time SC Business Model Shipping Criticality Lead Time SC Business Model Launch Low Low 2 Days Custom Low 2 Days Efficient Low 3 Days Efficient Med Medium 2 Days Custom Medium 2 Days Efficient Medium 3 Days Efficient High High 1 Day Custom High 1 Day Efficient High 1 Day Efficient Active Low Low 2 Days Efficient Low 2 Days Efficient Low 3 Days Efficient Med Medium 2 Days Efficient Medium 2 Days Efficient Medium 3 Days Efficient High High 1 Day Efficient High 1 Day Efficient High 1 Day Efficient EndofLife Low Low 2 Days Efficient Low 2 Days Efficient Low 3 Days Efficient Med Medium 2 Days Efficient Medium 2 Days Efficient Medium 3 Days Efficient High High 1 Day Efficient High 1 Day Efficient High 1 Day Efficient 1 2 4 3
  • 16.
    Example – SegmentationMatrix to maximize return on availability – Hi Tech LifecycleStage CostofAvailability Tier 1 Customer Tier 2 Customer Tier 3 Customer Product Availability Safety Stock / Inventory Buffering Levels SC Business Model Product Availability Safety Stock / Inventory Buffering Levels SC Business Model Product Availability Safety Stock / Inventory Buffering Levels SC Business Model Launch Low High Max Custom High Max Custom High Medium Custom Med High Max Custom High Max Custom High Medium Custom High High Max Custom High Max Custom High Medium Custom Active Low High Medium Agile High Medium Agile High Medium Agile Med High Medium Agile High Medium Agile High Medium Agile High High Medium Agile High Medium Agile High Medium Agile EndofLife Low Low Minimum Efficient Low Minimum Efficient Low Minimum Efficient Med Low Minimum Efficient Low Minimum Efficient Low Minimum Efficient High Low Minimum Efficient Low Minimum Efficient Low Minimum Efficient 1 2 4 3
  • 17.
    Supply Chain Characteristics High Tech Segmentation Example 1 2 34 Forecast S&OP Time Series Associative Production Planning and Scheduling S&OP ATP CTP Demand Pull EOQ BTS/MTS BOO/MTO Min/Max OIL 2-Bin ROP Operational Processes VMI LSS JIT SS Automat ion Levels Manual Shop Floor MES Metrics Motivation Inventory Operating Costs Customer Quality SCS Characteristics Mapping Example – High Tech
  • 18.
    Supply Chain Characteristics Aerospace Segmentation Example 1 2 34 5 6 Targets Planning Cadence Bi-Weekly Bi-Weekly Weekly Bi-Weekly Bi-Weekly On Demand % of SKUs 15% 40% 5% 15% 20% 5% % of Revenue 20% 50% 3% 10% 15% 2% % of Inventory 15% 40% 5% 15% 20% 5% % of Planning Effort 50% 5% 10% 20% 5% 10% Touch Level of Planners High Low Low Medium Low Low SCS Goal Mapping Example - Aerospace
  • 19.
  • 20.
    AIMMS is beingused by leading companies to gain a competitive edge 4 time co-winner of the Franz Edelman award Trusted by leading companies: With award-winning results:
  • 21.
    Thank You! • Ifyou have any questions, please contact the presenters: Dr. Gerhard Plenert, PhD [email protected] www.gerhardplenert.com 916-233-9758 Chris Gordon VP North America, AIMMS [email protected] 425-458-4024
  • 22.
    Experience Business Optimization LikeNever Before Empower your teams with advanced analytics to drive better decisions 425-458-4024 [email protected]