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SVIXP 11 - The state of the consumer internet
The global number of internet users has reached 2 billion, with most users located in Asia, especially China, which saw 30% growth in internet users last year compared to 10% in the US. Social networking is a major online activity, with the US market having 213 million social network users spending on average 32 hours per month on the platforms. Search engines and mobile internet also see significant usage, with Google handling 75% of search traffic and smartphones pushing mobile internet usage to over 20% of online activity. E-commerce generated $210 billion in revenue last year, with travel sales making up 43% of that total.
![[Report] Internet Trends 2015](https://cdn.slidesharecdn.com/ss_thumbnails/reportinternettrends2015-150717032216-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
SVIXP 11 - The state of the consumer internet
- 1. State of theConsumer Internet#SVIXP
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- 3. Internet users arenot in the US
- 4. They are inAsia
- 5. In China actuallyand their number grew 30% last year (US = 10% growth)
- 6. And where isthe activity growth?
- 7. Global social networkers(in millions)
- 8. US Market213 millionusers10% user growth20% user visit growth7% user minutes growthAverage = 32 hours/month
- 9. US Market92% ofUS users searched for something82% of US users viewed a video201 videos/month (71% growth)Guys spend 2x time than women
- 10. Search and mobileSearch1584bnper year = 132bn per month = 50k per second (17% growth)45% = site search, 55% = search engineUS = 37% searchGoogle = 75%Mobile30% just voice, 30% voice + text, 40% voice + text + dataSmartphones pushing over 20%Activity: Search = E-mail = Social networks = 45% of usersWeather = news = 35% of users
- 11. CommerceCurrently at $210bn$90bntravel = 43%Top sites in millions of visitorsAmazon = 77 with average $200 per unique user per yearWalmart = Apple = 37Target = 28Netflix = 21Advertising = $24bn (note GOOG’s total revenue is $22bn )50% search25% banner ads10% classifieds5% video
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- 14. Why is Facebookso important?
- 15. Zynga’s games: (WWZD?)Cityvillegot to 75m players in 3 months
- 16. Etsy + FBConnect
- 17. Etsy + FBConnect
- 18. eBay + FBConnect
- 19. eBay + FBConnect
- 20. eBay + FBConnect
- 21. eBay + FBConnect
- 22. eBay + FBConnect
- 23. eBay + FBConnect
- 24. eBay + FBConnect