SWING FEVER!
1940’s Dance Party
1942!
Tickets Sold: 168
● Online/Cash - 139
● Door - 29
Showed up: 149
Raised: $1729.00
What did you like about this event?
“It was well organized, everything ran smoothly
- The food was excellent - The Band was
fantastic - Great outfits!”
Swing Fever Comes to
Life:
The Set-UpThe Good
● Decor Committee delegated
● Great enthusiasm by group
● Venue
● Timing
Challenges
● Mark
● Lights breaking at end of
set-up
During Swing Fever
Challenges
● Capacity
● Last minute Mic
check
● Not enough people
per job
The Good
● High attendance
● Group knew roles well
● Guest participation
● Venue
● Registration
Swing Fever Comes to Life:
The Marketing
Social Media
● Strategy: focused attention on a specific group of individuals
● Impactful online presence
● Posts that informed
● Did you know? Beauty & fashion, On this day, videos...
● Facebook, Twitter, Instagram = separate posts
● Linked to one another to direct traffic
● Giveaway
Swing Fever Comes to Life:
Marketing
● Thematic poster set the colour scheme of the
event
● Distributed flyers
● Hung in vintage and coffee shops on Queen
St W, Kensington Market and along Bathurst
and Bloor
● Advertised on Uniiverse, BlogTO, the Royal
Canadian Legion and Swing Dancing
websites
● Website www.swingfever.ca provided detailed
information about the event and a link to
purchase tickets
Swing Fever Comes to Life:
Charity
The Good
● Jay Burford was enthusiastic and
helpful
● Lent thematic decor and equipment
for food
● Signed a thank you letter to Pizza
Pizza for donating pizza to our staff
Challenges
● Jay Burford was slow at
corresponding and difficult to reach
● No definite answers were given until
the week leading up to the event
● Issues with the Registered Charity
Number
Swing Fever Comes to Life:
Sponsorship
The Good:
● External help from
all committees
● Some personal
connections
● Meeting with Nicola
Challenges:
● No experience
● Used the internet for guidance
● Sponsors were given too short a notice
Entertainment: The Band
Pickup Swing Ensemble
● Set the tone for the night
● 8 piece band
● Large portion of budget...totally worth it!
● Fantastic response to the band
Entertainment: The
Dancers
Toronto Swing Dance Society
● Donated their talent and time
● Technology difficulties
● Got everyone involved and out on the dance floor
Hogtown
● Reached out to us
● Arrived late with playlist
● Lack of communication
● Awesome dancers!
The Decor
The Good
● Secured 1940’s decor on small budget
● Communication
● Organization
Challenges
● Hard to envision in space
● Tight budget
● Acquiring decor from The Legion
The Grub
● The menu: mashed potatoes & mac ‘n cheese
● The snacks: popcorn
● The bar
● The observations
● The challenges
The Feedback
● 100% of respondents: Event & Entertainment were “Excellent” or “Very
Good”
● 100% “Extremely Organized” or “Very Organized”
● 2/14 respondents indicated that the event was only “Fairly Unique”
● 2/14 respondents indicated “A moderate amount of value” for their money
spent
● Guests Loved: “Everything!”- The band, music, details, fitting ambiance,
venue, food, prizes and the energy in the room
● Guests Disliked: “Nothing!” (5/12 responses); pricey cocktails, lack of
guarded coat check, repetition of songs, quiet dance instruction
● Guests heard about the event from: Facebook, Word of Mouth, Friends,
Advertisements, UNIIVERSE, Student at Humber
Until next time!

Swing Fever final presentation-2

  • 1.
  • 2.
    1942! Tickets Sold: 168 ●Online/Cash - 139 ● Door - 29 Showed up: 149 Raised: $1729.00 What did you like about this event? “It was well organized, everything ran smoothly - The food was excellent - The Band was fantastic - Great outfits!”
  • 3.
    Swing Fever Comesto Life: The Set-UpThe Good ● Decor Committee delegated ● Great enthusiasm by group ● Venue ● Timing Challenges ● Mark ● Lights breaking at end of set-up
  • 4.
    During Swing Fever Challenges ●Capacity ● Last minute Mic check ● Not enough people per job The Good ● High attendance ● Group knew roles well ● Guest participation ● Venue ● Registration
  • 5.
    Swing Fever Comesto Life: The Marketing Social Media ● Strategy: focused attention on a specific group of individuals ● Impactful online presence ● Posts that informed ● Did you know? Beauty & fashion, On this day, videos... ● Facebook, Twitter, Instagram = separate posts ● Linked to one another to direct traffic ● Giveaway
  • 6.
    Swing Fever Comesto Life: Marketing ● Thematic poster set the colour scheme of the event ● Distributed flyers ● Hung in vintage and coffee shops on Queen St W, Kensington Market and along Bathurst and Bloor ● Advertised on Uniiverse, BlogTO, the Royal Canadian Legion and Swing Dancing websites ● Website www.swingfever.ca provided detailed information about the event and a link to purchase tickets
  • 8.
    Swing Fever Comesto Life: Charity The Good ● Jay Burford was enthusiastic and helpful ● Lent thematic decor and equipment for food ● Signed a thank you letter to Pizza Pizza for donating pizza to our staff Challenges ● Jay Burford was slow at corresponding and difficult to reach ● No definite answers were given until the week leading up to the event ● Issues with the Registered Charity Number
  • 9.
    Swing Fever Comesto Life: Sponsorship The Good: ● External help from all committees ● Some personal connections ● Meeting with Nicola Challenges: ● No experience ● Used the internet for guidance ● Sponsors were given too short a notice
  • 11.
    Entertainment: The Band PickupSwing Ensemble ● Set the tone for the night ● 8 piece band ● Large portion of budget...totally worth it! ● Fantastic response to the band
  • 12.
    Entertainment: The Dancers Toronto SwingDance Society ● Donated their talent and time ● Technology difficulties ● Got everyone involved and out on the dance floor Hogtown ● Reached out to us ● Arrived late with playlist ● Lack of communication ● Awesome dancers!
  • 13.
    The Decor The Good ●Secured 1940’s decor on small budget ● Communication ● Organization Challenges ● Hard to envision in space ● Tight budget ● Acquiring decor from The Legion
  • 14.
    The Grub ● Themenu: mashed potatoes & mac ‘n cheese ● The snacks: popcorn ● The bar ● The observations ● The challenges
  • 15.
    The Feedback ● 100%of respondents: Event & Entertainment were “Excellent” or “Very Good” ● 100% “Extremely Organized” or “Very Organized” ● 2/14 respondents indicated that the event was only “Fairly Unique” ● 2/14 respondents indicated “A moderate amount of value” for their money spent ● Guests Loved: “Everything!”- The band, music, details, fitting ambiance, venue, food, prizes and the energy in the room ● Guests Disliked: “Nothing!” (5/12 responses); pricey cocktails, lack of guarded coat check, repetition of songs, quiet dance instruction ● Guests heard about the event from: Facebook, Word of Mouth, Friends, Advertisements, UNIIVERSE, Student at Humber
  • 16.