Hello Media
    SXSW!
        Innovate or die
        (A little harsh)
Trying new stuff us fun!!!
Why Experiment?

Rule of the Internet: It is cheaper and
easier to try something than to debate.

Stems from “Agile and Iterative”
development. Fail early and fail often.
What Does it Look Like?
Example

   New
  American
   Media
The Theory of Donating
People donate to NPR or nonprofit news
organizations all the time. What’s the big idea?

 Throwing money over a wall




                                  vs......
Transparency and Control
SXSW
SXSW

SXSW

  • 1.
    Hello Media SXSW! Innovate or die (A little harsh) Trying new stuff us fun!!!
  • 3.
    Why Experiment? Rule ofthe Internet: It is cheaper and easier to try something than to debate. Stems from “Agile and Iterative” development. Fail early and fail often.
  • 8.
    What Does itLook Like?
  • 9.
    Example New American Media
  • 10.
    The Theory ofDonating People donate to NPR or nonprofit news organizations all the time. What’s the big idea? Throwing money over a wall vs......
  • 11.