SXSW How Companies Created Buzz
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SXSW is a large technology conference held annually in Austin, Texas that attracts tens of thousands of attendees from various industries including brand managers, engineers, Hollywood agents, developers, entrepreneurs and venture capitalists. A leading theme at SXSW 2011 was connection and collaboration rather than competition. Many new apps and technologies were introduced focused on areas like mobile messaging, photos, games, location-based check-ins and APIs/platforms. Companies spent heavily on promotions and branding activities at SXSW to connect with influential attendees.
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SXSW How Companies Created Buzz
- 2. SXSWTens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.David Berkowitz in Media Posthttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852
- 3. Who was thereBrand manager An engineerHollywood agentDeveloperEntrepreneurVenture capitalistNonprofit organizationPR /Social Media Agencieshttp://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
- 4. Leading theme – Connection & Collaboration -not competitionApps not sites*Mobile group messaging (http://groupme.com/)Photos (Integra, Instamatic)Games ( Angry Birds)APIs and platformsLocation Based Check-inDevice and content convergenceBlogging (WordPress, Google Blogger, Squarespace)Mobile Paymentshttp://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
- 5. Giving rides from the airportChevy Cruze Free Taxi Rides
- 6. Buses Were Big – Interviews, Lounge, Food
- 8. iPads, skates and your email address
- 9. You could sponsor a bicycle
- 10. Different kind of SXSW taxi
- 11. Images – Wall Projections
- 12. Free food for your attention
- 14. Hiring a Squarespace & giving away foodSquarespace
- 15. Covering interactive, music & film
- 16. Angry Birds – Virtual to Real World
- 17. Really social
- 18. Giving you sweet memories : Meshin
- 19. Celebrity book signing in blogger lounge
- 20. Scan to win a prize
- 21. Klout : Limo Rides
- 22. Didn’t bring a printer – No Worries HP
- 23. No whitespace anywhere incl. restrooms
- 24. 25c tacos & pay with your phone
- 25. It’s all about Mobile
- 26. You can drink this product
- 27. Street signs
- 29. Connection centers for the laptopless
- 32. Charging phones
- 35. Dressing up to attract attention : Snagit boothGiving away moustaches
- 37. ObservationsSXSW conference registration increased by 40% making it biggest so farCompanies spend $$ to woo & put their brand in front of influencers Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup storeStartups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/Co’s organize smaller parties with customers and clients
Editor's Notes
- #3: Goals and objectives of Public Relations