Symposium on Parent Engagement - Session 1 "Connecting with the New Digital Parents"
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The document summarizes a presentation by Julie Evans from Project Tomorrow about connecting with digital parents. It discusses how 37% of parents with school-aged children fit the profile of "new digital parents" who value technology in education, are mobile device users, have experience with online learning, and want digital school communications. It provides data showing these parents' technology use and preferences for communicating with schools and their expectations for technology being used in schools. The presentation aims to help schools understand these digital parents and better engage them through digital tools and shared visions of technology in education.
Symposium on Parent Engagement - Session 1 "Connecting with the New Digital Parents"
- 1. Symposium on parent engagement: Connecting with the new digital parents Julie Evans, CEO: Project Tomorrow
- 2. Connecting with the new digital parents Julie Evans, Project Tomorrow CEO October 22, 2013
- 3. A big thank you to: © 2013 Project Tomorrow
- 4. Today’s Agenda Who is this New Digital Parent? Digital Parents and School Communications Creating a Shared Vision with your Digital Parents New Considerations Discussion
- 5. The New Digital Parent Profile Profile based upon: Parents’ highly value the use of technology in education They are mobilists – they use mobile devices They have personal experience with online learning And parents are strongly interested in digital schoolto-home communications Source: Speak Up 2012 National Research Project Data Findings
- 6. Speak Up National Research Project Annual national research project Online surveys + focus groups Open for all K-12 schools and schools of education Institutions receive free report with their own data Collect ideas ↔ Stimulate conversations K-12 Students, Teachers, Parents, Administrators Pre-Service Teachers in Schools of Education Inform policies & programs Analysis and reporting of findings and trends Consulting services to help transform teaching and learning + 3 million surveys since 2003
- 7. National Speak Up 2012 Participation: 466,303 K-12 Students Teachers & Librarians Parents (in English & Spanish) School/District Administrators Technology Leaders 364,233 56,346 39,713 5,511 500 About the participating schools & districts o 8,020 schools and 2,431 districts o 30% urban / 43% rural / 27% suburban o All 50 states + DC Honor Roll of States with highest participation: TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
- 8. Introducing: New Administrator’s Guide to Reaching Digital Parents A special collaboration of Schoolwires and Project Tomorrow
- 9. How Important is the Use of Technology to Student Success? © Project Tomorrow 2013
- 10. Parents are mobilists! Personal Access to Mobile Devices – from 2008 to 2012 Cell phone without Internet access Smartphone Tablet computer Parents in 2008 90% 32% 5% Parents in 2012 35% 73% 49% © Project Tomorrow 2013
- 11. Parents have first hand experience with online learning I have taken an online class: For work or job training For an academic/college program To learn new skills To explore a hobby For traffic school 43% 29% 22% 13% 7% * Since 2009 – increase of 65 percent! © Project Tomorrow 2013
- 12. Benefits of online learning All Parents Students can work at their own pace Students can review materials as often as wanted/needed To take a class not offered at school To get college or advanced credit To increase student engagement in learning © Project Tomorrow 2013 62% 59% New Digital Parents 73% 72% 51% 43% 30% 67% 64% 37%
- 13. New Digital Parent Profile Value proposition for the use of technology in education Personal usage of mobile devices Personal experience with online learning Strong interest in digital school-to-home communications 37% of parents of school-aged children fit this profile today © Project Tomorrow 2013
- 14. What administrators need to know: other key characteristics or expectations 1. Distribution of digital parents within the grade bands 30% of parents with students in K-2 36% of parents with students in Gr 3-5 40% of parents with students in Gr 6-8 38% of parents with students in Gr 9-12 © Project Tomorrow 2013
- 15. What administrators need to know: other key characteristics or expectations 1. Distribution of digital parents within the grade bands 30% of parents with students in K-2 36% of parents with students in Gr 3-5 40% of parents with students in Gr 6-8 38% of parents with students in Gr 9-12 2. Digital parents are social media users! 51% use Skype 65% regularly update a social networking site 19% are tweeting © Project Tomorrow 2013
- 16. What social media do you regularly use in your personal life? Communicating via text messages Maintaining a social networking site Watching online videos Elementary School Parents 86% Middle School Parents 86% High School Parents 62% 55% 52% 40% 36% 34% Streaming online TV shows 37% 34% 32% Playing online or mobile app games Using Twitter 30% 28% 25% 14% 13% 13% © Project Tomorrow 2013 86%
- 17. University of Chicago study: “Strong parent-community-school ties” is one of the essential five supports for school improvement. © Project Tomorrow 2013
- 18. University of Chicago study: “Strong parent-community-school ties” is one of the essential five supports for school improvement. Yet, only 21% of parents say that communications with their child’s school is very effective. © Project Tomorrow 2013
- 19. Communications with parents matters! 37% of administrators see engaging parents as coteachers as key to student achievement 71% of principals want new teachers to have training during their preparation programs in how to use tech to communicate with parents 26% of administrators call “effective parent communications” a significant challenge, however! © Project Tomorrow 2013
- 20. Communications with parents matters! Some schools and districts are already tapping into tech tools to engage/connect/communicate with parents: Digital/phone notification systems 54% Social media 41% Twitter 17% © Project Tomorrow 2013
- 21. Personal emails Portal with grade info Text messaging Mobile app Class blogs Facebook Skype Twitter 0% 10% 20% 30% 40% 50% 60% 70% Tech Leaders: currently supporting these tools Principals: say these tools are beneficial New Digital Parents: want to use these tools © Project Tomorrow 2013 80% 90% 100%
- 22. Imagine you are designing the ultimate school for today’s students, what technologies would have the greatest impact on learning? Do we have a shared vision for digital learning? © Project Tomorrow 2013
- 23. What tech tools and resources are worthy of greater school investments? All Parents Digital Parents Online textbooks 56% 65% Educational mobile apps 53% 63% Digital content 50% 59% Tablets 43% 56% School wide Internet 45% 54% BYOD 40% 54% School portal 51% 57% Online classes 36% 45% Social media 12% 18% Games 12% 16% © Project Tomorrow 2013
- 24. The ultimate elementary school for today’s learners must include: Tablets Online textbooks Games School wide Internet 0% Teachers © Project Tomorrow 2013 10% 20% 30% Principals 40% 50% 60% Digital Parents 70% 80%
- 25. The ultimate middle school for today’s learners must include: Mobile apps Online textbooks Digital content School wide Internet 0% Teachers © Project Tomorrow 2013 10% 20% 30% Principals 40% 50% 60% Digital Parents 70% 80%
- 26. The ultimate high school for today’s learners must include: Social media Online classes BYOD School wide Internet 0% Teachers © Project Tomorrow 2013 10% 20% 30% Principals 40% 50% 60% Digital Parents 70% 80%
- 27. Ways to engage the “New Digital Parents” in your school or district planning processes: Use social media to explore ideas Host an online discussion forum Start an online parent school with informational classes and workshops Demonstrate value of current and future technology initiatives Think “digital inclusion” not exclusion Align your communications tools to parent needs Ask parents their ideas! © Project Tomorrow 2013
- 28. More Speak Up? www.tomorrow.org National Speak Up Findings and reports Targeted and thematic reports Online learning trends Mobile learning & social media Print to digital migration Social learning Intelligent adaptive software New digital parent series Presentations, podcasts and webinars Services: consulting, workshops, evaluation and efficacy studies © 2013 Project Tomorrow
- 29. Your thoughts, comments, questions (c) Project Tomorrow 2013
- 30. Let’s continue this discussion! Julie Evans Project Tomorrow [email protected] 949-609-4660 x15 Twitter: JulieEvans_PT and SpeakUpEd Copyright Project Tomorrow 2013 This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author. © 2013 Project Tomorrow
- 31. This presentation has been brought to you by Schoolwires®