My Magazine uses a similar layout format to popular music magazines like Kerrang by positioning pictures and text similarly throughout pages. It also follows conventions like using a large front cover picture to promote an artist. The magazine represents its target audience of 16-21 year old students and up-and-coming young musicians by using appropriate language and featuring exclusives of recently successful artists. The magazine would likely be distributed online by a new website willing to take risks on new brands, as major retailers only carry well-established magazines.