Taboola's data processing architecture has evolved over time from directly writing to databases to using Apache Spark for scalable real-time processing. Spark allows Taboola to process terabytes of data daily across multiple data centers for real-time recommendations, analytics, and algorithm calibration. Key aspects of Taboola's architecture include using Cassandra for event storage, Spark for distributed computing, Mesos for cluster management, and Zookeeper for coordination across a large Spark cluster.