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Talking To Your Boss About Lean UX
The document discusses the importance of Lean UX in the software industry, highlighting the transformation of companies like GE into software-driven businesses. It emphasizes the need for continuous change, outcome focus, and breaking down silos while addressing common obstacles faced by organizations. The conversation is rooted in the context of major tech companies and the evolving landscape of software development.
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Talking To Your Boss About Lean UX
- 1. TALKING TO YOURBOSS ABOUT LEAN UX JOSH SEIDEN || JEFF GOTHELF I, LIKE, LITERALLY LOVE LEAN UX.
- 2. YOU’RE IN THESOFTWARE BUSINESS
- 3. YOU’RE IN THESOFTWARE BUSINESS AT GOLDMAN SACHS THE LARGEST SINGLE DIVISION IN THE FIRM IS NOW TECHNOLOGY, EMPLOYING EIGHT THOUSAND—A FULL 25 PERCENT—OF THE FIRM’S THIRTY-TWO THOUSAND EMPLOYEES.
- 4. YOU’RE IN THESOFTWARE BUSINESS GENERAL ELECTRIC REALIZED THEY WERE THE 10TH LARGEST PRODUCER OF SOFTWARE IN THE WORLD BASED ON LINES OF CODE. THEY TRANSFORMED AN INTERNAL SERVICE INTO, GE DIGITAL, AN EXTERNAL SERVICE WHOSE GOAL IS TO CREATE THE OPERATING SYSTEM FOR INDUSTRIAL MACHINES
- 5. We think pure-play Wetend to think of software companies like Google, Facebook, etc… Native sw culture These companies didn’t have to change culture/process to become software companies. Can still lose Friendster, MySpace, America Online were all the leading “social networks” of their time.
- 6. We think pure-play Wetend to think of software companies like Google, Facebook, etc… Native sw culture These companies didn’t have to change culture/process to become software companies. Can still lose Friendster, MySpace, America Online were all the leading “social networks” of their time.
- 7. Owns no cars/ rooms AirBnB offers 1M rooms. More than Marriott, Hilton, or Intercontinental. Taking control of user The incumbents may own the inventory, but they have lost ownership of the customer. Forcing responses Incumbents are forced to respond to terms set by disrupters.
- 8. ‘iPhone on wheels” “Biggesttakeaway from @TeslaMotors announcement is the reminder that cars can be made to improve over time, like other electronic devices.” -Consumer Reports End of Model Year? Owners get the latest updates delivered over the air
- 10. LEAN UX ISTHE WAY YOU WORK IN A SOFTWARE BUSINESS
- 11. LEAN UX ISTHE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change
- 12. LEAN UX ISTHE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes
- 13. LEAN UX ISTHE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes 3. Break down the silos
- 14. LEAN UX ISTHE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes 3. Break down the silos 4. Sense and Respond
- 15. 8 COMMON OBSTACLES TOLEAN UX
- 16. JUST MAKE ME ANAPP OK? 1
- 17. JUST MAKE ME ANAPP OK? 1
- 18. WE DON’T WANTTO TALK TO CUSTOMERS 2
- 19. WE HAVE CONCERNSWITH LEGAL & OTHER REGULATIONS 3
- 20. WE WORK IN SAFETY CRITICAL INDUSTRIES 4
- 21. WE ARE WAY TOO BIG TO BE LEAN 5
- 22. WE HAVE SPECIFICRULES ON HOW WE PROCURE WORK 6
- 23. WE ARE WORRIEDABOUT OUR BRAND’S REPUTATION 7
- 24. THIS IS NOTHINGMORE THAN A FAD 8
- 25. THE SOFTWARE BUSINESS REQUIRESA NEW WAY OF WORKING
- 26. THANK YOU! JEFF GOTHELF/ @JBOOGIE / [email protected] NEW BOOK: SENSEANDRESPOND.CO (ORDER NOW) JOSH SEIDEN/ @JSEIDEN / [email protected]