Target audience

Target audience

• 1.
  By Zach Anthony
• 2.
   Before actually starting to plan out what we will do for our film opening, we carried out some research to first of all find out who we will mainly be aiming out opening of a film at and what people like to see within an action film opening by sending out a questionnaire.
• 3.
   The main question to help us when finding our target audience was ‘How old are you?’  As you can see by the results of the graph, the main age group we are targeting at is ages 16-18. Although we will use this as a base target audience, I feel that still widening our audience will be a better way because then we can appeal to more and more people and not just one set age group.
• 4.
   When deciding to find out who my target audience would be, I discussed with the rest of my group different ways in which we can find out who they will be…  We cam up with the ideas of a Focus Group or a Questionnaire  Both of these had its positives and negatives (see blog) but found that a questionnaire would be me suitable for us because we can get the answers of the questions we need to know straight away without worrying about going off task.
• 5.
   Teen Male –  Teen males are stereotypically known for thriving off of action films and known to be the ones who most action films are targeted at.  They are known for liking heavy upbeat music and like the loud and dramatic scenes what feature in films.  The like the fast pace and the loud volume and the thrill what action films provide.  Media plays an important role in a teenagers life and films become more and more watched the older they get as the parental restriction reduce each time they get older meaning they can watch more violent films if they wish
• 6.
   The way we related out opening to attract the teen male audience was by…  Sound – using bass like music and sound effect to build up the tension  Text – The text we use was big and bold and in dark colours to not only attract the eye but because big and bold text normally relate to the male figure  Plot -
• 7.
   Yong male adult…  Young male adults are not very stereotypically different from teen males. They are known as to tend to watch more films than teen and with young adults, there is always a connection with a type of media in their lives, whether it is films or reading, media plays an important role in a young adults life as they go through the changes as they leave university or start to consider the next steps in life
• 8.
  Teen Male Young adult
• 9.
   The way I have made sure my opening appeals to the target audience I have chose to aim for is by asking certain questions on a questionnaire of what we want to know.  We asked different questions such as…”What kind of colour schemes would you like to see in a feature film?’ This question helped us get the opinions of different people.
• 10.
   The intention for our audience to watch our opening is with other people.  The plot of our film has a lot of tension and action throughout just as our opening suggests so watching it with other people would help that tension arise more with more people around and get more of a reaction from them.  When watching a film with a larger group of people, having the other around help move the emotion and reactions around the room and in a way each emotion from each person supports another persons.
• 11.
   Our final decision was that we would aim our opening of our action film to the ages 16-26 males because we feel males this age are the ones who thrive of the action and tend to enjoy the explosions and the violent scenes more.  The discussion what cropped up was about male and female. We decided to aim it at just the male genre because males are stereotypically known for liking violence, gore and harsh topics