Summery of Results

Farrahn Spence
Questions:
Why did I ask this question? What was I
hoping to learn about my genre or target
audience?
 What was the result?
 What went wrong?
 What does this mean in terms of target
audience?

Question 1
Do you read rock magazines?

38%

62%

Yes
No


I asked this question because I wanted to
know whether people who like this genre
read music magazines. Having this
information would help me to make a
decision about whether creating this type of
magazine would be worthwhile. According to
my results only 62% of people read music
magazines, which out of 100% isn’t very
good. Therefore the magazine will have to
have something unique about it to raise the
target audience or there will have to be
better advertising.
Question 2
If you do read rock magazines which one do you
read and state what you read?

8%
31%
61%

N/A
Kerrang
Uncut


I asked this question because I thought it would
be important to know what kind of magazine my
audience likes to read, therefore I could imitate
some features of the layout to make my magazine
appealing. According to my results 61% of my
results are none applicable which suggests that
the majority of my audience don’t read magazines.
Due to this result I will have to find out why my
target audience doesn’t read magazines and what
things will encourage them to read one in my
focus group interview.
Question 3
What features of the magazine encourages you
to want to read it?

18%

18%

23%

27%
14%

Coverlines
Pictures
Celebrity feature
Story/ Intetrview
N/A


The outcome I wanted to receive from
asking this question was whether there
was a preferred feature readers like to
see in their magazine. If so I would make
that the main expressed feature on my
magazine. The results show it is the main
story / interviews and pictures that
people are interested in.
Question 4
Within the genre of rock which male do you
find the most attractive?

8%

8%

8%

15%
7%

8%

7%
8%
31%

Jared Leto
Billie Joe Armstrong
Soury Boy Williamson
Oliver Sykes
N/A
Dave Grohl
Captain Sensible
Robert Tryjillo
Gerard Way


As my target audience is for mainly teenage girls I
wanted to know which male they found the most
attractive. The purpose of this is that if the audience
has somebody they can obsess over they will be
more likely to want to read the magazine. Purely
because I don't know anything about the genre of
rock I had to leave this question open rather than
closed so that I can get a range of names and so that I
can hear about different artist. I received the kind of
information I was after in terms of getting names of
different artists but I didn’t get a massive preference
of a particular artist but this is because it wasn't a
closed question. As well as this the main result I got
was N/A which meant that most people don't have a
preference.
Question 5
Within the genre of rock which female do you
find the most attractive?

23%

31%

8%
8%

7%
15%

8%

Hayley Williams
Hayley Westerna
Taylor Momsen
Amy Lee
Meg White
Doth Paton
N/A


I asked this question because I wanted
know what female artist my readers found
the most attractive. Normally when teenage
females find a celebrity attractive they want
to be like them and know information about
them in order to that, therefore if I knew
which female artist they preferred I could
put this particular information into my
magazine. Having this kind of information
would make the readers want to read my
magazine.
Question 6
Who is your favourite rock band?

7%

7%

7%

8%
29%

7%
7%

7%

7%

7%

7%

Bring me the horizen
Cyanide
3OSTM
Avenged Seven fold
The Residents
Muse
Green Day
Paramore
Three days grace
Korh
N/A


I wanted to know who the readers
favourite rock band were so that I could
feature them in my magazine which again
would make my magazine more appealing.
The result I received is that the band
cyanide is the majorities favourite.
Question 7
Who is your favorite rock artist?

Guy who made blunderbass

7%

31%

Paul Mcartney

7%

Muse

7%
8%

8%

8%
8%

8%

8%

Mika
Queen
The Damned
Merilyn Manson
Randy Rose
Austin Carlily
N/A
I wanted to know who the readers favourite rock
artist was because I wanted to use that persons
name on the coverlines to appeal to the readers,
as well as this I wanted to get familiar with names
of artists. I expected all the people I asked to have
an opinion but 31% of my results came out as n/a,
therefore I have to investigate the reason why
most people don't have an opinion in my focus
and group and get a sufficient answer for that
question. As well as this there isn't a main
preference to an artist in my results but again I
believe this is because it was an open question.
Question 8
If you have brought a rock CD which artist did
it come from?
Paramore
Three days grace

7%

19%

Tonight alive

7%

6%
6%

Green Day

7%
6%
6%

6%

6%
6%

6%

6%

6%

MCR
Enter Shikari
Ashing Alexandria
Queen
Sausage
Mertallica
Muse
Never mind the bollocks
Sex Pistols
N/a


The main reason for asking this question
is because I wanted know some names of
artists therefore by finding out the names
of CD’s people have brought it gives me a
good idea of established artists as their
CD’s are available to buy.
Question 9
If you have been to a rock concert which
artists have you seen?
Bring me to the horizen
Thirty seconds to mars

6%
6%

6%

6%

6% 6%

6%

Ashing Alexandria

6%

6%

Pierre the Veil

6%
6%
6%

6%

12%

6%

6%

The misfits
Green Day
Goats dont stare
Half man half biscuit
The Damned
Rits D
Mourge Orgy
Linkin Park
Tenacious D
Evanescence
The used
Bullet for my valentine
Question 10
If you had the opportunity to go to a rock
concert who would you see?

5%

15%

40%

5%

5%

5%

5%
5%

5% 5%

5%

Prims
Avenged Sevenfold
Flogging Molly
Three day grace
Linkin Park
Metalica
Thirty Seconds to Mars
The Damned
Bon Jovi
Green Day
N/A


The reasons for asking question 9 and 10
is because I wanted to see which artists
were the most popular amongst the
touring scene, as well as this I wanted
some legitimate names I could use from
these results to put in the touring section
of my magazine.
Question 11
What is your favourite rock song?
Hysteria - Muse
The God beneath - Cyanide
Basket Case

6%
6%
6%
6%

13%

7%

Mr bright side

19%

Living prayer

7%
6%

6%

6%

6%

6%

New rose
And the snakes start to sing BMTH
All my life
Love bites male storm

A little piece of heaven Avenged Sevenfold
Can't say crap on the radio
Saint Alfonzo's pancake
breakfast
N/R


I wanted to know my readers favourite
rock song so that if there was a trend that
the majority favoured I could put it inside
the magazine as a promotional offer. For
example, scan this magazine and you can
have a free download of the song”. It turns
out the majority of the target audience
likes a song called the “The god beneath”
from an artist called cyanide but it was
only 19% which is not a sufficiant
percentage to think that it will be a
successful promotional offer.
Question 12
If you were to read my magazines what features
would you want to see?

3%

15%

21%

21%

28%
12%

Reviews
Interviews
Exclusives
Posters
Tour Guides
N/A


This question is important because it
ultimately helps me to decide what the
main feature of my magazine is going to
be. The answer that the majority give is
the feature that is most likely to be in my
magazine, which in this case is interviews,
reviews and posters. By adding what the
target audience want it will make my
magazine more appealing
Question 13
Q13. What is the main factor that attracts rock
fans to the genre of rock?

0%

8%

8%

69%

15%
Celebrities
Music
Fashion
Stereotype of rock
N/R


The reason for asking this question was
so that could see what I needed to add
to my magazine to make it that bit more
interesting. For example if it was the
clothes that attracted the readers to the
genre of rock I would make my models
dress like that as part of the mis-enscene so that it was a bit more appealing.
It turns out it is the actual music that
attracts the readers to the genre of rock,
so I have to make sure I stress different
things about music so that they will want
to read it.
Question 14
What would you expect a rock artist to wear?

8%
9%

Clothes

8%
50%

Whatever they like?
Jeans and leather

25%
Flip flops, war pants &
belts
N/A


As I was unsure of the genre of rock and
what type of clothes them people wear
so I thought if I knew the answer I could
make my model dress like that as part of
the mise-en-scene. Unfortunately the only
answers I received were sarcastic or not
applicable therefore I will have to find out
a legitimate answer when I do my focus
group.
Question 15
Are you heavily influenced by rock music in the
terms of the things you say, wear or behave?
Yes
8%

77%

No

N/A

15%


Depending on the answer to this question
decided whether I put influential material
in my magazine. As the target audience are
teenagers they are very impressionable at
that age so I thought if good messages
were put in the magazine it would be
ethical as well as entertaining. From the
results the teenagers do not think they are
influenced from the genre therefore it is
not necessary to put influential material in
the magazine
Question 16
Who are the most influential people in the
genre of rock?

15%

23%

7%

8%

7%
8%

8%
8%

8%

8%

Ozzy Osbourne
The american gort
Frank Zappa
Paramore
The Killers
Guns and roses
The clash
The Ramones
The metal heads
N/A


I asked this question just to increase my
general knowledge of the genre, and
increase my knowledge of artists.
Question 17
Who would you want to see in my magazine?

6%

13%
7%

53%

7%
7%
7%

Foo Fighters
Cyanide
Hayley Williams
Oliver Skyes
Austin Carlile
Artic Monkeys
N/A


If there was answer that the majority gave
I would put that particular artist in my
magazine. 53% of the people did not
know who they would want to see in my
magazine therefore I do not have a main
artist to put inside of there.

Task 7 - Summery graph

  • 1.
  • 2.
    Questions: Why did Iask this question? What was I hoping to learn about my genre or target audience?  What was the result?  What went wrong?  What does this mean in terms of target audience? 
  • 3.
    Question 1 Do youread rock magazines? 38% 62% Yes No
  • 4.
     I asked thisquestion because I wanted to know whether people who like this genre read music magazines. Having this information would help me to make a decision about whether creating this type of magazine would be worthwhile. According to my results only 62% of people read music magazines, which out of 100% isn’t very good. Therefore the magazine will have to have something unique about it to raise the target audience or there will have to be better advertising.
  • 5.
    Question 2 If youdo read rock magazines which one do you read and state what you read? 8% 31% 61% N/A Kerrang Uncut
  • 6.
     I asked thisquestion because I thought it would be important to know what kind of magazine my audience likes to read, therefore I could imitate some features of the layout to make my magazine appealing. According to my results 61% of my results are none applicable which suggests that the majority of my audience don’t read magazines. Due to this result I will have to find out why my target audience doesn’t read magazines and what things will encourage them to read one in my focus group interview.
  • 7.
    Question 3 What featuresof the magazine encourages you to want to read it? 18% 18% 23% 27% 14% Coverlines Pictures Celebrity feature Story/ Intetrview N/A
  • 8.
     The outcome Iwanted to receive from asking this question was whether there was a preferred feature readers like to see in their magazine. If so I would make that the main expressed feature on my magazine. The results show it is the main story / interviews and pictures that people are interested in.
  • 9.
    Question 4 Within thegenre of rock which male do you find the most attractive? 8% 8% 8% 15% 7% 8% 7% 8% 31% Jared Leto Billie Joe Armstrong Soury Boy Williamson Oliver Sykes N/A Dave Grohl Captain Sensible Robert Tryjillo Gerard Way
  • 10.
     As my targetaudience is for mainly teenage girls I wanted to know which male they found the most attractive. The purpose of this is that if the audience has somebody they can obsess over they will be more likely to want to read the magazine. Purely because I don't know anything about the genre of rock I had to leave this question open rather than closed so that I can get a range of names and so that I can hear about different artist. I received the kind of information I was after in terms of getting names of different artists but I didn’t get a massive preference of a particular artist but this is because it wasn't a closed question. As well as this the main result I got was N/A which meant that most people don't have a preference.
  • 11.
    Question 5 Within thegenre of rock which female do you find the most attractive? 23% 31% 8% 8% 7% 15% 8% Hayley Williams Hayley Westerna Taylor Momsen Amy Lee Meg White Doth Paton N/A
  • 12.
     I asked thisquestion because I wanted know what female artist my readers found the most attractive. Normally when teenage females find a celebrity attractive they want to be like them and know information about them in order to that, therefore if I knew which female artist they preferred I could put this particular information into my magazine. Having this kind of information would make the readers want to read my magazine.
  • 13.
    Question 6 Who isyour favourite rock band? 7% 7% 7% 8% 29% 7% 7% 7% 7% 7% 7% Bring me the horizen Cyanide 3OSTM Avenged Seven fold The Residents Muse Green Day Paramore Three days grace Korh N/A
  • 14.
     I wanted toknow who the readers favourite rock band were so that I could feature them in my magazine which again would make my magazine more appealing. The result I received is that the band cyanide is the majorities favourite.
  • 15.
    Question 7 Who isyour favorite rock artist? Guy who made blunderbass 7% 31% Paul Mcartney 7% Muse 7% 8% 8% 8% 8% 8% 8% Mika Queen The Damned Merilyn Manson Randy Rose Austin Carlily N/A
  • 16.
    I wanted toknow who the readers favourite rock artist was because I wanted to use that persons name on the coverlines to appeal to the readers, as well as this I wanted to get familiar with names of artists. I expected all the people I asked to have an opinion but 31% of my results came out as n/a, therefore I have to investigate the reason why most people don't have an opinion in my focus and group and get a sufficient answer for that question. As well as this there isn't a main preference to an artist in my results but again I believe this is because it was an open question.
  • 17.
    Question 8 If youhave brought a rock CD which artist did it come from? Paramore Three days grace 7% 19% Tonight alive 7% 6% 6% Green Day 7% 6% 6% 6% 6% 6% 6% 6% 6% MCR Enter Shikari Ashing Alexandria Queen Sausage Mertallica Muse Never mind the bollocks Sex Pistols N/a
  • 18.
     The main reasonfor asking this question is because I wanted know some names of artists therefore by finding out the names of CD’s people have brought it gives me a good idea of established artists as their CD’s are available to buy.
  • 19.
    Question 9 If youhave been to a rock concert which artists have you seen? Bring me to the horizen Thirty seconds to mars 6% 6% 6% 6% 6% 6% 6% Ashing Alexandria 6% 6% Pierre the Veil 6% 6% 6% 6% 12% 6% 6% The misfits Green Day Goats dont stare Half man half biscuit The Damned Rits D Mourge Orgy Linkin Park Tenacious D Evanescence The used Bullet for my valentine
  • 20.
    Question 10 If youhad the opportunity to go to a rock concert who would you see? 5% 15% 40% 5% 5% 5% 5% 5% 5% 5% 5% Prims Avenged Sevenfold Flogging Molly Three day grace Linkin Park Metalica Thirty Seconds to Mars The Damned Bon Jovi Green Day N/A
  • 21.
     The reasons forasking question 9 and 10 is because I wanted to see which artists were the most popular amongst the touring scene, as well as this I wanted some legitimate names I could use from these results to put in the touring section of my magazine.
  • 22.
    Question 11 What isyour favourite rock song? Hysteria - Muse The God beneath - Cyanide Basket Case 6% 6% 6% 6% 13% 7% Mr bright side 19% Living prayer 7% 6% 6% 6% 6% 6% New rose And the snakes start to sing BMTH All my life Love bites male storm A little piece of heaven Avenged Sevenfold Can't say crap on the radio Saint Alfonzo's pancake breakfast N/R
  • 23.
     I wanted toknow my readers favourite rock song so that if there was a trend that the majority favoured I could put it inside the magazine as a promotional offer. For example, scan this magazine and you can have a free download of the song”. It turns out the majority of the target audience likes a song called the “The god beneath” from an artist called cyanide but it was only 19% which is not a sufficiant percentage to think that it will be a successful promotional offer.
  • 24.
    Question 12 If youwere to read my magazines what features would you want to see? 3% 15% 21% 21% 28% 12% Reviews Interviews Exclusives Posters Tour Guides N/A
  • 25.
     This question isimportant because it ultimately helps me to decide what the main feature of my magazine is going to be. The answer that the majority give is the feature that is most likely to be in my magazine, which in this case is interviews, reviews and posters. By adding what the target audience want it will make my magazine more appealing
  • 26.
    Question 13 Q13. Whatis the main factor that attracts rock fans to the genre of rock? 0% 8% 8% 69% 15% Celebrities Music Fashion Stereotype of rock N/R
  • 27.
     The reason forasking this question was so that could see what I needed to add to my magazine to make it that bit more interesting. For example if it was the clothes that attracted the readers to the genre of rock I would make my models dress like that as part of the mis-enscene so that it was a bit more appealing. It turns out it is the actual music that attracts the readers to the genre of rock, so I have to make sure I stress different things about music so that they will want to read it.
  • 28.
    Question 14 What wouldyou expect a rock artist to wear? 8% 9% Clothes 8% 50% Whatever they like? Jeans and leather 25% Flip flops, war pants & belts N/A
  • 29.
     As I wasunsure of the genre of rock and what type of clothes them people wear so I thought if I knew the answer I could make my model dress like that as part of the mise-en-scene. Unfortunately the only answers I received were sarcastic or not applicable therefore I will have to find out a legitimate answer when I do my focus group.
  • 30.
    Question 15 Are youheavily influenced by rock music in the terms of the things you say, wear or behave? Yes 8% 77% No N/A 15%
  • 31.
     Depending on theanswer to this question decided whether I put influential material in my magazine. As the target audience are teenagers they are very impressionable at that age so I thought if good messages were put in the magazine it would be ethical as well as entertaining. From the results the teenagers do not think they are influenced from the genre therefore it is not necessary to put influential material in the magazine
  • 32.
    Question 16 Who arethe most influential people in the genre of rock? 15% 23% 7% 8% 7% 8% 8% 8% 8% 8% Ozzy Osbourne The american gort Frank Zappa Paramore The Killers Guns and roses The clash The Ramones The metal heads N/A
  • 33.
     I asked thisquestion just to increase my general knowledge of the genre, and increase my knowledge of artists.
  • 34.
    Question 17 Who wouldyou want to see in my magazine? 6% 13% 7% 53% 7% 7% 7% Foo Fighters Cyanide Hayley Williams Oliver Skyes Austin Carlile Artic Monkeys N/A
  • 35.
     If there wasanswer that the majority gave I would put that particular artist in my magazine. 53% of the people did not know who they would want to see in my magazine therefore I do not have a main artist to put inside of there.