The document outlines a final plan for a poster or bus advertisement campaign for a charity called SASH that helps homeless teenagers. It describes using a dark color scheme of black and white to suit the serious topic. A rough font called "All Ages" will be used for the main text, while a plain font called "Calibri" will be used for small print. The image will feature a homeless teenager and take up the whole background without divisions. The layout presents the copy first to draw attention, then the clarifying image, and finally the charity details. The copy poses the question "What would you do?" to get people thinking about homelessness and raise awareness of SASH.