Tata motors

Tata motors

• 1.
  BY:- Abhishek kumar,Abdul Abhay Singh, Manish Misra PRESENTATION
• 2.
  INDEX  HISTORY  Company'sProfile  Plants  Product Range  Key Strategies  Future Prospects
• 3.
  HISTORY  Commercial vehiclesector – 1954  forming joint venture - Daimler-Benz  Passenger vehicle market – 1991  Launched Indica in 1998  Joint venture with Marcopolo (Brazil) – 2006  Rajiv Gandhi National Quality Award in 2009
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  CONT.  In 2010acquire 80% stake in Trilix (Italian).  In 2012 Tata Motors invest ₹6 billion in DRDO
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  TATA MOTERS LTD Founded : 1945; 74 years ago  Founder : Ratan Tata  Headquarters : Mumbai, Maharashtra  Key People : Natarajan Chandrasekaran Guenter Butschek (CEO)  Parent : TATA Group  Area Served : Worldwide
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  CONTS.  Services :Automotive design, Outsourcing service  Revenue : US$43.910 billion  Net Profits : US$1.31 billion  No. of employees : 81,090  Subsidiaries : Jaguar Land Rover (Ford, USA) Tata Daewoo (South Korea) Tata Hispano
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  PLANTS  Jamshedpur  Pune Lucknow  Patnagar  Sanand
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  PRODUCTS RANGE
• 9.
  KEY STRATEGIES There couldbe number of factors that contribute to the success of the company But the key factors the success of The include.  Quality  Innovation  Distribution Channel  Variety of products  Promotion  Product attributes