TATA MOTORS Amisha Chaudhary David Rusirare
Recommendation BUY : Target Price 31.55 Drivers: Growth in India, Investment in Technology, Market Leader, Successful Acquisition of Jaguar and Land Rover Trading at 22.29,  September 2 nd  @ 1 PM
Company Overview Tata Motors produces Automobiles in the following segments:
Sales by Region
Macro Overview: India Forecast for 2010 GDP growth rate raised from 8.8% in April to to 9.4% (IMF). Inflation predicted to fall between 6-6.9% by March 2011 from 10.55 (July)  Currency: forecasted to depreciate, Exports will become cheaper
More on Macro Exports: UAE 12.87%, US 12.59%, China 5.59% (2009) Private domestic consumption accounts for 57% of GDP in India compared with only 35% in China. External Debt: 18% of GPD, US 94% of GDP
Composition of GDP
Auto Industry India is 7 th  Largest Producer in the world Auto Market  Competition comes from Indian manufacturers as well as from international car companies: Nissan, Honda, Toyota, Ford.  We expect foreign manufacturers to increase their penetration of the Indian market following the easing of certain import restrictions
Industry Snapshot Domestically: MHCVs have grown the fastest, In Exports its LCVs and Overall its MCHVs
Small Cars: Tata
Large Car Division
The Company Tata’s Market Share Position:  Market Share             Small Cars Domestic Big Cars Domestic UV LCV MHCVs TATA 12.6 22.3 13.3 56 59.9 Maruti Suzuki 52.2 31 n/a n/a n/a Hyundai Motor 21.3 10.1 n/a n/a n/a Others 13.9 24.6 8.3 15.5 4.8 Honda n/a 12 n/a n/a n/a Toyota Kirloskar n/a n/a 21.7 n/a n/a Mahindra & Mahindra n/a n/a 50.2 28.5 n/a General Motors n/a n/a 6.4 n/a n/a Ashok Leyland n/a n/a n/a n/a 26.3 Eicher Motors n/a n/a n/a n/a 8.9
TATA International Acquisition of Land Rover and Jaguar 2008: 31% and 26% increased in Sales (July)  Tata exports to the Middle East, Africa, and Europe. Tata has dealerships in 26 countries across 4 continents  Electric Car to launch in Europe by 2012
Comparables
Comparables
Global Competitors
DCF Base Case
Scenario Analysis Base Case: Tata is able to sustain growth around 27% in current economic conditions.  Upside: Economy recovers, Tata shows strong growth Downside: Economy goes into deeper recession, TATA is unable to sustain growth.
Investment Risk Currency Devaluation of the Rupee, since TATA has significant foreign denominated debt. Rising competition Cyclical Business Sustainability of JLR Increasing Costs of Raw Materials and Regulations
Stock Volatility
In the News September 1, 2010 India: Tata Motors' sales rise 32% in August October 12, 2010, S &P upgrades Tata Corporate credit rating to BB- ( citing its improved capital structure after a recent share issue of USD750m) . The Aria, first crossover vehicle in India launched October 25 th  (Meets European safety standards).   http://www.automotiveworld.com/news/oems-and-markets/83574-india-tata-motors-sales-rise-32-in-august
Sources TATA Annual Report Form 20-F TATA Conference Call August 2010 Bloomberg S&P Report IDFC Securities Industry Report Business Line, Yahoo News, IMF, Time, Reserve Bank of India http://www.time.com/time/world/article/0,8599,1957281,00.html http://forecasts.org/exchange-rate/india-rupee-exchange-rate.htm

Tata Motors Final

  • 1.
    TATA MOTORS AmishaChaudhary David Rusirare
  • 2.
    Recommendation BUY :Target Price 31.55 Drivers: Growth in India, Investment in Technology, Market Leader, Successful Acquisition of Jaguar and Land Rover Trading at 22.29, September 2 nd @ 1 PM
  • 3.
    Company Overview TataMotors produces Automobiles in the following segments:
  • 4.
  • 5.
    Macro Overview: IndiaForecast for 2010 GDP growth rate raised from 8.8% in April to to 9.4% (IMF). Inflation predicted to fall between 6-6.9% by March 2011 from 10.55 (July) Currency: forecasted to depreciate, Exports will become cheaper
  • 6.
    More on MacroExports: UAE 12.87%, US 12.59%, China 5.59% (2009) Private domestic consumption accounts for 57% of GDP in India compared with only 35% in China. External Debt: 18% of GPD, US 94% of GDP
  • 7.
  • 8.
    Auto Industry Indiais 7 th Largest Producer in the world Auto Market Competition comes from Indian manufacturers as well as from international car companies: Nissan, Honda, Toyota, Ford. We expect foreign manufacturers to increase their penetration of the Indian market following the easing of certain import restrictions
  • 9.
    Industry Snapshot Domestically:MHCVs have grown the fastest, In Exports its LCVs and Overall its MCHVs
  • 10.
  • 11.
  • 12.
    The Company Tata’sMarket Share Position: Market Share             Small Cars Domestic Big Cars Domestic UV LCV MHCVs TATA 12.6 22.3 13.3 56 59.9 Maruti Suzuki 52.2 31 n/a n/a n/a Hyundai Motor 21.3 10.1 n/a n/a n/a Others 13.9 24.6 8.3 15.5 4.8 Honda n/a 12 n/a n/a n/a Toyota Kirloskar n/a n/a 21.7 n/a n/a Mahindra & Mahindra n/a n/a 50.2 28.5 n/a General Motors n/a n/a 6.4 n/a n/a Ashok Leyland n/a n/a n/a n/a 26.3 Eicher Motors n/a n/a n/a n/a 8.9
  • 13.
    TATA International Acquisitionof Land Rover and Jaguar 2008: 31% and 26% increased in Sales (July) Tata exports to the Middle East, Africa, and Europe. Tata has dealerships in 26 countries across 4 continents Electric Car to launch in Europe by 2012
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  • 16.
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  • 18.
    Scenario Analysis BaseCase: Tata is able to sustain growth around 27% in current economic conditions. Upside: Economy recovers, Tata shows strong growth Downside: Economy goes into deeper recession, TATA is unable to sustain growth.
  • 19.
    Investment Risk CurrencyDevaluation of the Rupee, since TATA has significant foreign denominated debt. Rising competition Cyclical Business Sustainability of JLR Increasing Costs of Raw Materials and Regulations
  • 20.
  • 21.
    In the NewsSeptember 1, 2010 India: Tata Motors' sales rise 32% in August October 12, 2010, S &P upgrades Tata Corporate credit rating to BB- ( citing its improved capital structure after a recent share issue of USD750m) . The Aria, first crossover vehicle in India launched October 25 th (Meets European safety standards). http://www.automotiveworld.com/news/oems-and-markets/83574-india-tata-motors-sales-rise-32-in-august
  • 22.
    Sources TATA AnnualReport Form 20-F TATA Conference Call August 2010 Bloomberg S&P Report IDFC Securities Industry Report Business Line, Yahoo News, IMF, Time, Reserve Bank of India http://www.time.com/time/world/article/0,8599,1957281,00.html http://forecasts.org/exchange-rate/india-rupee-exchange-rate.htm