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TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, Kei Shibata
The document discusses strategies for understanding and addressing content needs throughout the consumer sales funnel in the travel industry, presented by Kei Shibata of Venture Republic. It highlights the importance of creating shareable content and distributing it effectively across multiple channels to enhance brand visibility, particularly emphasizing mobile usage for travel-related activities. The document also notes the opportunities present in user-generated content and the influence of mobile technology on consumer behavior.
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TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, Kei Shibata
- 1. Assess Content NeedsThroughout the Consumer Sales Funnel Lessons from and Presented by Kei Shibata, CEO, Venture Republic
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