TBWA quote compilation on change on mad-blog.com
The document presents a collection of quotes highlighting the evolving landscape of advertising, emphasizing the shift of power from traditional media to consumers. It discusses the declining trust in brands and the necessity for advertising to adapt by focusing on engagement and meaningful content. Key themes include the importance of creativity, collaboration, and the role of conversation in marketing strategies as the industry faces significant changes.
![The Future Of [Social] Media](https://cdn.slidesharecdn.com/ss_thumbnails/the-future-of-social-media-1227207229345155-8-thumbnail.jpg?width=640&height=640&fit=bounds)
