Medication non-adherence is a significant public health issue, with 20-30% of prescriptions never being filled and contributing to increased healthcare costs and poor health outcomes. The document discusses factors influencing medication adherence, such as socioeconomic factors and patient-related behaviors, and emphasizes the need for tailored interventions to improve adherence rates. Utilizing advanced data analytics and consistent measurement of medication adherence can lead to more effective healthcare strategies and better patient outcomes.