Tech
CEOs
Tips for a Better
Profile
for Small
Technology Businesses
20 years of experience in marketing,
public relations, social media.
Founded in 2007, ProResource has a
unique method of lead generation
designed specifically for small
technology businesses.
Our clients are MSPs, VARs, IT
services, software vendors.
www.proresource.com
Judy Schramm, CEO
ProResource, Inc.
When people you…
Tell your story!
Your LinkedIn profile will be at or
near the top of the search results.
Use Your LinkedIn Profile to
#1: Build Credibility
Show where you
acquired your
expertise…
Previous jobs
Volunteer work
Education
Mention awardsShare accomplishments
Use Your LinkedIn Profile to
#2: Show You Care About Your Clients
Talk about…
Responsiveness,
Quality,
Guarantees,
Customer experience
Use Your LinkedIn Profile to
#3: Stand Out
What’s unique, quirky
or unusual about your
background?
Use Your LinkedIn Profile to
#4: Show You Give Back
Talk about organizations you
believe in – it promotes them and
helps spread their message…
Associations
Nonprofits
Charities
Philanthropic organizations
Use Your LinkedIn Profile to
#5: Creating Talking Points
What connections do you have in common?
Did you go to the same college?
Do you share a hobby?
Use Your LinkedIn Profile to
#6: Become More Findable
It’s all about keywords…
optimize your profile for search engines
Who Will Visit Your Profile?
Prospects
Partners Customers Press
Vendors
Prospective Employees
What words will they search on?
What do you want them to know?
NEED HELP WITH YOUR PROFILE?
LinkedIn Profile Workshops
• One-hour online workshop for tech CEOs covers…
• Tips for the 14 most important sections of your
profile
– Checklists so you don’t miss anything
– Examples of strong profiles to spark ideas
– Formulas to make writing easier
• How to do LinkedIn keyword research
• LinkedIn Etiquette FAQ
• Copywriting help – you do the first draft, we edit,
improve and proof
www.proresource.com/linkedin-profile-workshop
If you prefer, have us do all the work for you…
• Our writer will interview you
• She writes the copy
• You approve
• She updates your profile with the changes
LinkedIn Profile Makeovers
www.proresource.com/linkedin-profile-makeovers
Happy to Talk!
Judy Schramm
ProResource, Inc.
703-824-8482
jschramm@proresource.com
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/

Tech CEOs - LinkedIn Profile Tips

  • 1.
    Tech CEOs Tips for aBetter Profile
  • 2.
    for Small Technology Businesses 20years of experience in marketing, public relations, social media. Founded in 2007, ProResource has a unique method of lead generation designed specifically for small technology businesses. Our clients are MSPs, VARs, IT services, software vendors. www.proresource.com Judy Schramm, CEO ProResource, Inc.
  • 3.
    When people you… Tellyour story! Your LinkedIn profile will be at or near the top of the search results.
  • 4.
    Use Your LinkedInProfile to #1: Build Credibility Show where you acquired your expertise… Previous jobs Volunteer work Education Mention awardsShare accomplishments
  • 5.
    Use Your LinkedInProfile to #2: Show You Care About Your Clients Talk about… Responsiveness, Quality, Guarantees, Customer experience
  • 6.
    Use Your LinkedInProfile to #3: Stand Out What’s unique, quirky or unusual about your background?
  • 7.
    Use Your LinkedInProfile to #4: Show You Give Back Talk about organizations you believe in – it promotes them and helps spread their message… Associations Nonprofits Charities Philanthropic organizations
  • 8.
    Use Your LinkedInProfile to #5: Creating Talking Points What connections do you have in common? Did you go to the same college? Do you share a hobby?
  • 9.
    Use Your LinkedInProfile to #6: Become More Findable It’s all about keywords… optimize your profile for search engines
  • 10.
    Who Will VisitYour Profile? Prospects Partners Customers Press Vendors Prospective Employees What words will they search on? What do you want them to know?
  • 11.
    NEED HELP WITHYOUR PROFILE?
  • 12.
    LinkedIn Profile Workshops •One-hour online workshop for tech CEOs covers… • Tips for the 14 most important sections of your profile – Checklists so you don’t miss anything – Examples of strong profiles to spark ideas – Formulas to make writing easier • How to do LinkedIn keyword research • LinkedIn Etiquette FAQ • Copywriting help – you do the first draft, we edit, improve and proof www.proresource.com/linkedin-profile-workshop
  • 13.
    If you prefer,have us do all the work for you… • Our writer will interview you • She writes the copy • You approve • She updates your profile with the changes LinkedIn Profile Makeovers www.proresource.com/linkedin-profile-makeovers
  • 14.
    Happy to Talk! JudySchramm ProResource, Inc. 703-824-8482 [email protected] www.linkedin.com/in/judyschramm @proresource http://blog.proresource.com/