Technology (done)

Technology (done)

• 1.
  Technology Technology is very important to media, and without it, wouldn’t be able to exist. Technology is used to create, edit, market, and consume media.
• 2.
  Production • As ourmusic video is an animation, we had to rely heavily on computers and various software programs. For our images that we had to create, we used Microsoft paint. This was the easiest way for us to make our slides as all 3 of our group could work on the video at the same time, which speeds up production. To make our animation ‘move; we would draw an image, save it, and then move it slightly, save it and repeat the process until the scene is done For certain scenes use added effects to our image by using adobe Photoshop CS5. It allowed us to add effects such as lens flares, as well as other modifications to how a shot would look.
• 3.
  Editing • The purpose of editing is to determine the pacing and mood font the scene. It is also used to advance the narrative via connecting footage and cutting scenes. Proliferation of technology has allowed the editing of footage to take place on computers, instead of the old method of cutting the actual film reel. Our editing process was performed using adobe premier CS4. We added all of the images that we have created into the programs timeline and began arranging them in the correct order and setting the time of each frame to be in sync with the music. Editing our footage was a very time consuming process. However it was made considerably worse due to our technology being lacking as the computers we were using weren’t powerful enough. This is an example of technology being insufficient and hindering our progress.
• 4.
  Consumption of media •Before the introduction of the internet, the only ways to listen to music was record, CD or listen to the radio. The internet changed this, with services such as iTunes that allow people to purchase and consume songs without needing to buy albums or leave there computer. Piracy is also another factor which allows the consumption of songs for free. For our music video, we will have it posted onto YouTube. This is good as YouTube is a popular video streaming site, allowing it to have a lot of coverage for our video. This level of convenience that comes with the proliferation of the internet has made consuming media a lot easier. This means that the frequency of media consumption is likely to increase.
• 5.
  Feedback • The proliferationof the internet has introduced social networking to the masses. This allows us to gain a great deal of feedback from our audience. It would also allow us to market and advertise our product a great deal more efficiently, due to the fact that sites such as facebook have a large amount of members.