[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty
3 likes•17,110 views
The document discusses the impact of UI/UX design on customer satisfaction and loyalty, detailing various design principles and approaches. It emphasizes the importance of aesthetics, usability, and minimizing user effort, alongside providing case studies and examples. Additionally, it offers recommendations for improving UI/UX to better meet user needs.
![[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty](https://image.slidesharecdn.com/effectsofuiuxdesignsoncustomersatisfactionandloyalty-151105071458-lva1-app6891/85/TechTalks-Effects-of-UI-UX-Designs-on-Customer-Satisfaction-Loyalty-4-320.jpg)
![[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty](https://image.slidesharecdn.com/effectsofuiuxdesignsoncustomersatisfactionandloyalty-151105071458-lva1-app6891/85/TechTalks-Effects-of-UI-UX-Designs-on-Customer-Satisfaction-Loyalty-6-320.jpg)
![[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty](https://image.slidesharecdn.com/effectsofuiuxdesignsoncustomersatisfactionandloyalty-151105071458-lva1-app6891/85/TechTalks-Effects-of-UI-UX-Designs-on-Customer-Satisfaction-Loyalty-10-320.jpg)
![[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty](https://image.slidesharecdn.com/effectsofuiuxdesignsoncustomersatisfactionandloyalty-151105071458-lva1-app6891/85/TechTalks-Effects-of-UI-UX-Designs-on-Customer-Satisfaction-Loyalty-12-320.jpg)
![[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty](https://image.slidesharecdn.com/effectsofuiuxdesignsoncustomersatisfactionandloyalty-151105071458-lva1-app6891/85/TechTalks-Effects-of-UI-UX-Designs-on-Customer-Satisfaction-Loyalty-13-320.jpg)
![[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty](https://image.slidesharecdn.com/effectsofuiuxdesignsoncustomersatisfactionandloyalty-151105071458-lva1-app6891/85/TechTalks-Effects-of-UI-UX-Designs-on-Customer-Satisfaction-Loyalty-15-320.jpg)
[TechTalks] Effects of UI/ UX Designs on Customer Satisfaction & Loyalty
- 1. TechTalks Effects of UI/UX Designs on Customer Satisfaction & Loyalty Abhay Desai (Co-Founder, Bee Logical)
- 2. Agenda • Introduction UI/ UX • Types/ Approaches to UI/UX Design • What differentiates a Good design from a Bad one • Factors to remember while creating a Good UI/UX design • Effects of UI/ UX on Customer Behavior • Use cases of increased Customer Satisfaction & Loyalty
- 3. What is?
- 5. UI != UX • What to make? • Visual Elements • Desirable • Focus on tools • What to achieve? • Experience • Credible • Focus on interaction UI UXDesign Design
- 7. Types & Approaches UI/UX GOAL o Pleasing to eyes o Simple to use o Minimize the effort it takes for user to accomplish their work
- 8. Principles for UI/UX o Layout o Content Awareness o Aesthetics o Consistency o Minimize user efforts
- 9. Layout Organize different areas of the screen or document for different purpose.
- 11. Content Awareness User should always be aware of where they are in the system and what is being displayed.
- 14. Aesthetics Designing interfaces that are pleasing to the eyes.
- 16. Design Process o Identification of User and Context o Structural & Navigational Design of Interface o Compositional Design of Interface o Visual Design of Interface o Design of the product’s Prototype o Usability Testing of Prototype o UI Specification
- 17. Tools o Balsamiq Mockups o Axure o Pidoco o Visio o InDesign o Moqups
- 18. Factors to remember while creating a Good UI/UX Design
- 19. instead of Multi-columns Try One Column Layout
- 20. instead of Fragmenting the UI Try Merging Similar Functions
- 21. instead of Talking about Yourself Try Social Proof
- 22. instead of Showing it once Try Repeating your Primary Action
- 24. instead of Prompting for Confirmation Try “Undo”
- 25. instead of Targeting Everyone Try Telling who it’s for
- 26. instead of Asking too many Try Fewer Form Fields
- 27. instead of False Bottom Try Suggesting Continuity
- 28. instead of Drowning with links Try Keeping Focus
- 29. instead of Showing changes instantly Try Transitions
- 30. instead of Wasting attention Try Fewer borders
- 32. instead of Asking to do extra work Try Smart Defaults
- 33. instead of Reinventing the wheel Try Conventions
- 35. Case study: Improve & track online customer satisfaction (Lufthansa)
- 36. Case Study : YouTube Comments
- 37. THANK YOU! TechTalks is hosted by BlazeClan Technologies every last Saturday of the month. For more details drop us a mail at [email protected]