TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
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Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
- 1. Building Great User Experience with Data Vinoaj Vijeyakumaar Senior Conversion Specialist Google Southeast Asia @vinoaj +Vinoaj Vijeyakumaar
- 5. User Experience • It’s not just the experience of using the product • It’s also about the las(ng impression it leaves in the consumers’ minds
- 6. Users …
- 7. Web AnalyIcs What are What is the What do my people saying world looking visitors want? about my for? products? Search Social Intelligence
- 12. But remember: correlaIon ≠ causaIon
- 16. Measure Behaviour Behaviour Entry Exit Engagement 1 6
- 18. 18
- 19. Phuket users are more engaged than Bangkok users 19
- 26. Web AnalyIcs What are What is the What do my people saying world looking visitors want? about my for? products? Search Social Intelligence
- 27. Thank You Vinoaj Vijeyakumaar Senior Conversion Specialist Google Southeast Asia @vinoaj +Vinoaj Vijeyakumaar