Topic
Title
Oleh: Albert Setiawan, dr.
Pembimbing:
Key Points to Cover
WHAT THE GUIDELINES INCLUDE
The Great Nature Brand Identity
Our Brand Strategy
Logo
Colors
Typography
The Great Nature
WHAT OUR BRAND STANDS FOR
Presentations are communication tools that can be
used as demonstrations, lectures, reports, and
more.
Branding adds spirit and a soul
to what would otherwise be a
robotic, automated, generic
price-value proposition.
MORE THAN JUST A LOGO
DAVID AAKER
Discovery Phase
Presentations are
communication tools that can be
used as reports.
OUR
MISSION
Presentations are
communication tools that can be
used as reports.
MARKET
RESEARCH
Presentations are communication
tools that can be used as reports.
PERSONAL
DEVELOPMENT
Presentations are communication
tools that can be used as reports.
BRAND
PERCEPTION
Our Brand
Strategy
DISCOVERY PHASE
Presentations are communication
tools that can be used as reports, and
more.
IDENTITY PHASE
Presentations are communication
tools that can be used as reports, and
more.
EXECUTION PHASE
Presentations are communication
tools that can be used as reports, and
more.
IDENTITY PHASE
The Great Nature
Fashion Identity
A WORK IN PROGRESS
Identity Phase Deliverables
TWEAKING THE BRAND NARRATIVE
Refined Mission Brand Value Tagline
Our New Logo
A FRESH NEW LOOK
Presentations are communication tools
that can be used as demonstrations,
lectures, reports, and more.
Logo Creation Process
LIFECYCLE OF A LOGO
RESEARCH
Presentations
are
communication
tools for
reports, and
more.
OBJECTIVES
Presentations
are
communication
tools for
reports, and
more.
ITERATION
Presentations
are
communication
tools for
reports, and
more.
REVISIONS
Presentations
are
communication
tools for
reports, and
more.
DELIVERABLE
Presentations
are
communication
tools for
reports, and
more.
OLD GREAT NATURE
FASHION LOGO
Presentations are communication tools
that can be used as demonstrations,
lectures, reports, and more.
REVAMPED GREAT NATURE
FASHION LOGO
Presentations are communication tools
that can be used as demonstrations,
lectures, reports, and more.
Logo Variations
DIFFERENT TREATMENTS
Presentations are communication tool
that can be used as demonstrations,
lectures, reports, and more.
CORRECT LOGO USAGE
WITH EXAMPLES
Presentations are communication
tools that can be used as lectures,
reports, and more.
Logo Dos
and Don'ts
Colors
MAIN COLOR
Presentations are communication tools that can be
used as demonstrations, lectures, and speeches.
PRIMARY COLOR
Presentations are communication tools that can be
used as demonstrations, lectures, and speeches.
COMPLEMENTARY COLORS
Presentations are communication tools that can be
used as demonstrations, lectures, and speeches.
Typography
BASIC PRINCIPLES
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience. It serves a variety of purposes, making them powerful
tools for convincing and teaching.
Typography
TYPEFACE
Presentations are
communication
tools that can be
used as lectures,
speeches, reports,
and more.
WEIGHTS
Presentations are
communication
tools that can be
used as lectures,
speeches, reports,
and more.
WEB & SCREEN
Presentations are
communication
tools that can be
used as lectures,
speeches, reports,
and more.
SPECIMEN
Presentations are
communication
tools that can be
used as lectures,
speeches, reports,
and more.
Hierarchy
Guidelines
STRUCTURE GUIDELINES
Presentations are communication tools that
can be used as demonstrations, lectures,
reports, and more.
Creating a Brand Voice
HOW WE SPEAK TO CUSTOMERS
OUR BRAND
Presentations are
communication tools
that can be used as
reports, and more.
COMMUNICATIONS
Presentations are
communication tools
that can be used as
reports, and more.
WRITING STYLE
Presentations are
communication tools
that can be used as
reports, and more.
Photography
Treatment
SAMPLES OF ACCEPTABLE USE
Presentations are communication tools that
can be used as demonstrations, lectures,
reports, and more.
USE OF IMAGERY Presentations are communication tools
that can be used as demonstrations,
lectures, reports, and more.
Photography Guidelines
SELECTION
Presentations are
communication tools that
can be used as lectures.
CROPPING
Presentations are
communication tools that
can be used as lectures.
GRAPHIC TREATMENT
Presentations are
communication tools that
can be used as lectures.
Most of the time, they’re presented before an audience. It serves a variety
of purposes, making them powerful tools for convincing and teaching.
To create a stunning presentation, it's best to simplify your thoughts.
Social Media Branding
YOUTUBE
Presentations are
communication tools
that can be used as
lectures.
TWITTER
Presentations are
communication tools
that can be used as
lectures.
BEHANCE
Presentations are
communication tools
that can be used as
lectures.
SANDRA HEPBURN
Creative Director
DAWSON MCKINLEY
Design Director
JAKE LARK
Brand Strategist
The Great Nature Team
THE CREATIVE MINDS BEHIND THE BRAND
How to Reach Us
MAILING ADDRESS
123 Anywhere St., Any City, State, Country 12345
EMAIL ADDRESS
hello@reallygreatsite.com
PHONE NUMBER
(123) 456 7890
THE GREAT NATURE BRANDING TEAM

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Template PPT Blues for presentation.potx

  • 2. Key Points to Cover WHAT THE GUIDELINES INCLUDE The Great Nature Brand Identity Our Brand Strategy Logo Colors Typography
  • 3. The Great Nature WHAT OUR BRAND STANDS FOR Presentations are communication tools that can be used as demonstrations, lectures, reports, and more.
  • 4. Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. MORE THAN JUST A LOGO DAVID AAKER
  • 5. Discovery Phase Presentations are communication tools that can be used as reports. OUR MISSION Presentations are communication tools that can be used as reports. MARKET RESEARCH Presentations are communication tools that can be used as reports. PERSONAL DEVELOPMENT Presentations are communication tools that can be used as reports. BRAND PERCEPTION
  • 6. Our Brand Strategy DISCOVERY PHASE Presentations are communication tools that can be used as reports, and more. IDENTITY PHASE Presentations are communication tools that can be used as reports, and more. EXECUTION PHASE Presentations are communication tools that can be used as reports, and more.
  • 7. IDENTITY PHASE The Great Nature Fashion Identity A WORK IN PROGRESS
  • 8. Identity Phase Deliverables TWEAKING THE BRAND NARRATIVE Refined Mission Brand Value Tagline
  • 9. Our New Logo A FRESH NEW LOOK Presentations are communication tools that can be used as demonstrations, lectures, reports, and more.
  • 10. Logo Creation Process LIFECYCLE OF A LOGO RESEARCH Presentations are communication tools for reports, and more. OBJECTIVES Presentations are communication tools for reports, and more. ITERATION Presentations are communication tools for reports, and more. REVISIONS Presentations are communication tools for reports, and more. DELIVERABLE Presentations are communication tools for reports, and more.
  • 11. OLD GREAT NATURE FASHION LOGO Presentations are communication tools that can be used as demonstrations, lectures, reports, and more. REVAMPED GREAT NATURE FASHION LOGO Presentations are communication tools that can be used as demonstrations, lectures, reports, and more.
  • 12. Logo Variations DIFFERENT TREATMENTS Presentations are communication tool that can be used as demonstrations, lectures, reports, and more.
  • 13. CORRECT LOGO USAGE WITH EXAMPLES Presentations are communication tools that can be used as lectures, reports, and more. Logo Dos and Don'ts
  • 14. Colors MAIN COLOR Presentations are communication tools that can be used as demonstrations, lectures, and speeches. PRIMARY COLOR Presentations are communication tools that can be used as demonstrations, lectures, and speeches. COMPLEMENTARY COLORS Presentations are communication tools that can be used as demonstrations, lectures, and speeches.
  • 15. Typography BASIC PRINCIPLES Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience. It serves a variety of purposes, making them powerful tools for convincing and teaching.
  • 16. Typography TYPEFACE Presentations are communication tools that can be used as lectures, speeches, reports, and more. WEIGHTS Presentations are communication tools that can be used as lectures, speeches, reports, and more. WEB & SCREEN Presentations are communication tools that can be used as lectures, speeches, reports, and more. SPECIMEN Presentations are communication tools that can be used as lectures, speeches, reports, and more.
  • 17. Hierarchy Guidelines STRUCTURE GUIDELINES Presentations are communication tools that can be used as demonstrations, lectures, reports, and more.
  • 18. Creating a Brand Voice HOW WE SPEAK TO CUSTOMERS OUR BRAND Presentations are communication tools that can be used as reports, and more. COMMUNICATIONS Presentations are communication tools that can be used as reports, and more. WRITING STYLE Presentations are communication tools that can be used as reports, and more.
  • 19. Photography Treatment SAMPLES OF ACCEPTABLE USE Presentations are communication tools that can be used as demonstrations, lectures, reports, and more.
  • 20. USE OF IMAGERY Presentations are communication tools that can be used as demonstrations, lectures, reports, and more.
  • 21. Photography Guidelines SELECTION Presentations are communication tools that can be used as lectures. CROPPING Presentations are communication tools that can be used as lectures. GRAPHIC TREATMENT Presentations are communication tools that can be used as lectures.
  • 22. Most of the time, they’re presented before an audience. It serves a variety of purposes, making them powerful tools for convincing and teaching. To create a stunning presentation, it's best to simplify your thoughts.
  • 23. Social Media Branding YOUTUBE Presentations are communication tools that can be used as lectures. TWITTER Presentations are communication tools that can be used as lectures. BEHANCE Presentations are communication tools that can be used as lectures.
  • 24. SANDRA HEPBURN Creative Director DAWSON MCKINLEY Design Director JAKE LARK Brand Strategist The Great Nature Team THE CREATIVE MINDS BEHIND THE BRAND
  • 25. How to Reach Us MAILING ADDRESS 123 Anywhere St., Any City, State, Country 12345 EMAIL ADDRESS [email protected] PHONE NUMBER (123) 456 7890 THE GREAT NATURE BRANDING TEAM