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Tendencias en la Economía Digital: Big Data, Cloud y Movilidad
The document discusses the evolving nature of data capture and analysis across multiple sectors, including financial services, healthcare, and retail, emphasizing the importance of real-time data and personalization. It highlights various applications such as risk screening, customer sentiment analysis, and operational optimization through advanced analytics and machine learning. Additionally, it reflects on historical perspectives from influential figures like Bill Gates and Henry Ford regarding customer needs and market innovation.
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Tendencias en la Economía Digital: Big Data, Cloud y Movilidad
- 20. "This CD-ROM canhold more information than all the paper that's here below me“ Bill Gates, 1994
- 23. Clickstream Capture andanalyze website visitors’ data trails and optimize your website Sensors Discover patterns in data streaming automatically from remote sensors and machines Server Logs Research logs to diagnose process failures and prevent security breaches Sentiment Understand how your customers feel about your brand and products – right now Geographic Analyze location- based data to manage operations where they occur Unstructured Understand patterns in files across millions of web pages, emails, and documents
- 24. $ •New AccountRisk Screens •Fraud Prevention •Trading Risk •Maximize Deposit Spread •Insurance Underwriting •Accelerate Loan Processing •Call Detail Records (CDRs) •Infrastructure Investment •Next Product to Buy (NPTB) •Real-time Bandwidth Allocation •New Product Development •360°View of the Customer •Analyze Brand Sentiment •Localized, Personalized Promotions •Website Optimization •Optimal Store Layout Financial Services Retail Telecom Healthcare Utilities, Oil & Gas Public Sector •Genomic data for medical trials •Monitor patient vitals •Reduce re-admittance rates •Store medical research data •Recruit cohorts for pharmaceutical trials •Smart meter stream analysis •Slow oil well decline curves •Optimize lease bidding •Compliance reporting •Proactive equipment repair •Seismic image processing •Analyze public sentiment •Protect critical networks •Prevent fraud and waste •Crowdsourcereporting for repairs to infrastructure •Fulfill open records requests
- 25. Sentiment & Web Clickstream & Behavior Machine & Sensor Geographic Server Logs Structured & Unstructured Financial Services New Account Risk Screens ✔ ✔ Trading Risk ✔ Insurance Underwriting ✔ ✔ ✔ Telecom Call Detail Records (CDR) ✔ ✔ Infrastructure Investment ✔ ✔ Real-time Bandwidth Allocation ✔ ✔ ✔ Retail 360°View of the Customer ✔ ✔ ✔ Localized, Personalized Promotions ✔ Website Optimization ✔ Manufacturing Supply Chain and Logistics ✔ Assembly Line Quality Assurance ✔ Crowd-sourced Quality Assurance ✔ Healthcare UseGenomic Data in Medial Trials ✔ ✔ ✔ MonitorPatient Vitals in Real-Time Pharmaceuticals Recruit and Retain Patients for DrugTrials ✔ ✔ Improve Prescription Adherence ✔ ✔ ✔ ✔ Oil & Gas Unify Exploration & Production Data ✔ ✔ ✔ ✔ Monitor Rig Safety in Real-Time ✔ ✔ ✔ Government ETL Offload/FederalBudgetary Pressures ✔ ✔ Sentiment Analysis for Government Programs ✔
- 26. Cambio de paradigmaen las interacciones con los clientes actuales y potenciales ReactivePost Transaction ProactivePre Decision …to Real-time Personalization From static branding …to repair before break From break then fix …to Designer Medicine From mass treatment …to Automated Algorithms From Educated Investing …to 1x1 Targeting From mass branding A shift in Advertising A shift in Financial Services A shift in Healthcare A shift in Retail A shift in Telco
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- 81. © 2014 Kinvey,Inc.
- 92. “Cualquier cliente puedetener el coche del color que quiera, siempre y cuando sea negro” Henry Ford, 1909
- 98. “Si hubiera preguntadoa la gente que quería, me habrían dicho caballos más rápidos.” Henry Ford
- 99. “No me gustanlos estudios de mercado. Los clientes no saben lo que quieren hasta que no lo tienen delante.” Steve Jobs