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Terra Latam - Razorfish Client Summit 2009 - Vegas
1. The document discusses the rise of digital media usage in Latin America, with 145 million internet users representing 27% of the population. Brazil has the most computers sold in 2008 at 68.3 million. 2. Broadband and mobile penetration rates are increasing across Latin American countries like Brazil, Argentina, Chile, Peru and Colombia between 2008 and 2011. Time spent on digital activities like social media, videos and messaging is also rising. 3. Latinos are early adopters of digital technology and heavy online users. Their "digital DNA" shows adoption of broadband and mobile on par with general populations in the US. Digital media has become the #1 source of entertainment and information for Latinos.
