Tesco is a major British multinational grocery and general merchandise retailer founded in 1919. It has grown to operate over 5830 stores worldwide, becoming the third largest retailer globally behind Walmart and Carrefour. Tesco aims to create value for customers through its mission of earning their lifetime loyalty. While facing challenges from major competitors and economic threats, Tesco has strategically expanded internationally and used innovative technology to maintain its position as the leading retailer in the UK market.
Introduction by Apoorv Pandey highlighting the presentation's theme, 'Every little helps'.
Overview of Tesco's founding, first product, and its global presence with 5830 stores.
Mission to create customer value and vision to be a leading innovative company valuing stakeholders.Details on marketing strategies, expansion plans, and implementation of Lean Management.
Overview of the six store formats in the UK, including Tesco Extra and Tesco Metro.
Highlights of employee recreational activities and customer promotional events at Tesco.
Analysis of Tesco's strengths, weaknesses, opportunities, and threats in the market.
Comparison of Tesco's growth during economic downturns with a turnover graph demonstrating financials.
Summary of successful lean supply chain practices and challenges faced during internationalization.
Final thoughts on customer satisfaction leading to loyalty and concluding remarks of the presentation.
Background
T E SC O
- Founded by Jack Cohen (1910)
- Tea was its 1st product
- 5830 local stores round the world now
4.
Mission statement ofTESCO
- Creating values for customers and earning their
lifetime loyality
Vision for TESCO
- For it to be the most customer, community,
shareholders, committed and loyal staff valued
innovative and winning company.
5.
TESCO corporate strategy
Beganmarketing using phrases as “The Tesco way”
emphasizing company ‘s core purposes, values & goal
Expansion to internationally as well as domestically
Extensive use of innovative technology and adopted
the principles of TOYOTA’s 2 production system
UK’s Operations (Stores)
6Formats : differentiated by size and the range of
product sold
Tesco Extra
Tesco Superstores
Tesco Metro
Tesco Expresso
One stop
Tesco Home+
8.
Star wars forceawakens at TESCO
Company’s employee recreational and customer
promotional inputs
TESCO ANALYSIS
Strength
Largest supermarketchain in UK
Strong brand name and financial power
3rd Largest retailer after Wal-Mart and Carrefour
International in 13 countires
With innovative and extensive use of technology
12.
TESCO ANALYSIS
Weakness
Lacks experiencein telecom and insurances services
Highly dependent on major market of UK
High transportation costs
Going international more demands and less workforce
TESCO ANALYSIS
Threats
Mega giantssuch as Wal-Mart and Carrefour
Rising raw material cost
Taxes fluctuations impact markets
Lower growths due to recession hit UK
15.
Growth vs Competitors
Despitethe recession and decreased sales TESCO still
remains the leading retailing company in UK
SUMMARY
Extent to whichTesco's can supply chain practices be
said as lean principles
Extremely successful company, major parts of it due to
its distribution network
Applied policies were effective helped reducing
inventory costs and improved scheduling with better
distribution of goods and services all round the world
Timely implementation f these strategies gave them an
edge another quality of leans principles
SUMMARY
Challenges in increasedinternationalization of both
its markets and suppliers
Tesco seem to develop different solutions for diversity
Primary distribution has loopholes, which Tesco has
considered timely
Taking the pains of loses, but still not letting its services
in any downfall
Behind scenes enhancement takes place in all sectors