Testing Mobile Apps under Real User Conditions
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The document discusses the challenges and solutions of testing mobile applications under real user conditions, emphasizing the need for a tailored testing environment called Wind Tunnel. It highlights the importance of understanding user personas, their behaviors, and the impact of these factors on mobile experience quality. The goal is to enhance user experience, ensure business outcomes, and improve operational efficiency in a rapidly evolving digital landscape.
Testing Mobile Apps under Real User Conditions
- 1. Testing Mobile Apps Under Real User Conditions Introducing the Wind TunnelTM © 2015, Perfecto Mobile Ltd. All Rights Reserved. Amir Rozenberg Uzi Eilon
- 2. 12/14/2015 2© 2015,Perfecto Mobile Ltd. All Rights Reserved. 2 - Physical experience and interaction gives way to Digital - Digital is an Omni-Channel strategy - Mobile is the first screen among connected consumers Mobile Social Enterprise End User Web Internet of Things The Digital Transformation
- 3. Problem 12/14/2015 3© 2015,Perfecto Mobile Ltd. All Rights Reserved. The Mobile Experience Quality Challenge 1) Building common user environment condition profiles into test suites 2) Assembling multiple solutions to execute tests across profiles 3) Seamlessly integrating user condition testing within Continuous integration pipelines 4) Analyzing app performance blind spots
- 4. Rethink Functional Testing for Digital Experience
- 5. Introducing the Wind TunnelTM Easily bring your end user experience into the lab Offer a test environment that expands coverage to real world user conditions So that, 1. User experience blind spots are exposed 2. Mobile-user expectations are met 3. Business outcomes are assured 12/14/2015 5© 2015,Perfecto Mobile Ltd. All Rights Reserved.
- 6. The Wind TunnelTM User Flow Wind Tunnel Profile Selector Usage Patterns 1. Login 2. Search 3. Select 4. Add to cart 5. Payment 6. Shipping 7. Checkout Unchanged Test Flows User Journey Existing Flows Analyze & Optimize • Lives in NY • iPhone 6S • Verizon Customer • Constant WhatsApp msg Georgia 1 2 3 4
- 7. Coverage extended with User Personas 12/14/2015 7© 2015,Perfecto Mobile Ltd. All Rights Reserved.
- 8. Persona: Meet Georgia 8 • Georgia • 47 year old high income, corporate road warrior living in Manhattan traveling to San Fran & London • Traits • Network: Constantly connected, frequent network switches across various WiFi and cellular networks • Brands of choice: Apple & Verizon • Device(s): iPhone 6S, Smartwatch & iPad Pro • App loyalty: Intense social user, WhatsApp, Mobile Banking and PO & Expense Report approvals Network Form Factors Apps Location
- 9. Persona: Meet Ross 9 • Ross • 20 year old college student, based in Miami (travels home to San Fran) • Traits • Uses older phones – iPhone 4, 2-year-old Android • More Wi-Fi based app activity than cellular because travel is limited • Social, eLearning, entertainment, music, multimedia apps • Lots of web searching and browser activity for school work • Frequent concerns over low battery Location Network Form Factors Apps
- 10. 12/14/2015 10© 2015,Perfecto Mobile Ltd. All Rights Reserved. Create your own!
- 11. Problem 12/14/2015 11© 2015,Perfecto Mobile Ltd. All Rights Reserved. The Business Objectives Innovation and thought leadership New Business Opportunities Higher Quality Of Service and Brand Engagement Operational Efficiency “In the new world it is not the big fish which eats the small fish, it is the fast fish which eats the slow fish.”
- 12. 12/14/2015 12© 2015, Perfecto Mobile Ltd. All Rights Reserved.
- 13. Thank You © 2015,Perfecto Mobile Ltd. All Rights Reserved.
Editor's Notes
- #7: Validate- functional tester All 3- performance tester