TEXT INFORMATION AND MEDIA
MEDIA AND INFORMATION LITERACY
MIL11/12PM-IVA-1 / MIL11/12PM-IVA-2
JMJNGOHO 2019
WHAT IS A TEXT?
 TEXT a simple and flexible format of presenting
information or conveying ideas whether hand-
written, printed or displayed on-screen
 any ‘’human-readable sequence of characters’’ that
can form intelligible words
How is text used in the following
media?
TYPES OF TEXT AND COMMON FILE FORMATS
TYPES OF TEXT DESCRIPTION
HYPERTEXT serve to link different electronic documents and
enable users to jump from one to other in a
nonlinear way
PLAINTEXT or
UNFORMATTED TEXT
fixed sized characters having essentially the same
type of appearance
FORMATTED TEXT appearance can be changed using font parameters
(bold, underline, italic, font size, font color, etc.)
HYPERTEXT
This https://www.slideshare.net/arnielping
is a hyperlink or link to my SlideShare
account.
HYPERTEXT
This https://www.youtube.com is a
hyperlink or link that will bring you to
YouTube.
UNFORMATTED TEXT
FORMATTED TEXT
WHAT IS A TYPEFACE?
TYPEFACE
 also called font, font type, or type
 refers to the representation or style of a text in the
digital format
 usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters
TYPES OF TYPEFACES
Serif
 a serif is a small line or stroke regularly attached to the end of a larger stroke
in a letter or symbol within a particular font or family of fonts.
 connotes formality and readability in large amount of texts. This font is usually
used for the body text of books, newspapers, magazines and research
publication.
 Also, serif fonts give a classic or elegant look when used for title or heading.
 Examples: Times New Roman, Garamond, Baskerville
TYPES OF TYPEFACES
Serif
TYPES OF TYPEFACES
TYPES OF TYPEFACES
Sans Serif
 Sans serif - brings a clean or minimalist look to the text.
 This font is used for clear and direct meaning of text such as road
signage, building directory or nutrition facts in food packages.
 Also, sans serif fonts give a modern look and is used primarily in
webpage design.
 Examples: Arial, Helvetica, Tahoma, Verdana, Calibri
TYPES OF TYPEFACES
Slab Serif
 Slab serif- carries a solid or heavy look to text.
 can be used for large advertising sign on billboards.
 Examples: Rockwell, Playbill, Blackoak
TYPES OF TYPEFACES
Script
 Script- draws much attention to itself because of its brush-like
strokes.
 This must be used sparingly and not to be used in large body text.
 This font is usually used in wedding invitation cards or other formal
events.
 Examples: Edwardian, Vladimir, Kunstler
TYPES OF TYPEFACES
Decorative
 Display or decorative- caters to a wide variety of emotions (such as
celebration, fear, horror, etc.) or themes (such as cowboys, circus,
holidays, summer, kiddie, etc.)
 Examples: Chiller, Jokerman, Curlz MT
TEXT FILE FORMATS
COMMON FILE FORMATS DESCRIPTION
TXT (text) Unformatted text document by an editor as
notepad on Windows platform
DOC (document) a native format for storing documents created by
MS Word package •contain a rich set of formatting
capabilities
RTF (Rich Text Format) Cross platform document exchange; default format
for Mac OS X’s default editor TextEdit
TEXT FILE FORMATS
COMMON FILE FORMATS DESCRIPTION
PDF (Portable Document
Format)
developed by Adobe systems for cross platform
exchange of documents, supports image and
graphics
PS (PostScript) a page description language used mainly for
desktop publishing
FILE TYPE SELECTION WHEN SAVING AN MS WORD
DOCUMENT
DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
 importance or value given to a part of the text-based
content
 make the text bold
 Italicized
DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
 have a heavier weight
 darkened or lightened
enlarged
EMPHASIS
EMPHASIS
DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
 how fitting or suitable the text is used for a specific
audience, purpose or event
DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
 Times New Roman
 Arial
 Aharoni
 Rockwell
 Edwardian Script
 Jokerman
APPROPRIATENESS
APPROPRIATENESS
DESIGN PRINCIPLES AND ELEMENTS
PROXIMITY
 refers to how near or how far are the text elements
from each other.
PROXIMITY
DESIGN PRINCIPLES AND ELEMENTS
ALIGNMENT
 refers to how the text is positioned in the page.
 left, right, center or justified.
ALIGNMENT
DESIGN PRINCIPLES AND ELEMENTS
ORGANIZATION
 refers to a conscious effort to organize the
different text elements in a page.
ORGANIZATION
DESIGN PRINCIPLES AND ELEMENTS
REPETITION
 concerns consistency of elements and the unity of
the entire design
REPETITION
DESIGN PRINCIPLES AND ELEMENTS
CONTRAST
 creates visual interest to text elements.
 is achieved when two elements are different from
each other.
CONTRAST
Text Information and Media

Text Information and Media

  • 1.
    TEXT INFORMATION ANDMEDIA MEDIA AND INFORMATION LITERACY MIL11/12PM-IVA-1 / MIL11/12PM-IVA-2 JMJNGOHO 2019
  • 2.
    WHAT IS ATEXT?  TEXT a simple and flexible format of presenting information or conveying ideas whether hand- written, printed or displayed on-screen  any ‘’human-readable sequence of characters’’ that can form intelligible words
  • 3.
    How is textused in the following media?
  • 10.
    TYPES OF TEXTAND COMMON FILE FORMATS TYPES OF TEXT DESCRIPTION HYPERTEXT serve to link different electronic documents and enable users to jump from one to other in a nonlinear way PLAINTEXT or UNFORMATTED TEXT fixed sized characters having essentially the same type of appearance FORMATTED TEXT appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
    WHAT IS ATYPEFACE? TYPEFACE  also called font, font type, or type  refers to the representation or style of a text in the digital format  usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
  • 17.
    TYPES OF TYPEFACES Serif a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts.  connotes formality and readability in large amount of texts. This font is usually used for the body text of books, newspapers, magazines and research publication.  Also, serif fonts give a classic or elegant look when used for title or heading.  Examples: Times New Roman, Garamond, Baskerville
  • 18.
  • 19.
  • 20.
    TYPES OF TYPEFACES SansSerif  Sans serif - brings a clean or minimalist look to the text.  This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.  Also, sans serif fonts give a modern look and is used primarily in webpage design.  Examples: Arial, Helvetica, Tahoma, Verdana, Calibri
  • 21.
    TYPES OF TYPEFACES SlabSerif  Slab serif- carries a solid or heavy look to text.  can be used for large advertising sign on billboards.  Examples: Rockwell, Playbill, Blackoak
  • 22.
    TYPES OF TYPEFACES Script Script- draws much attention to itself because of its brush-like strokes.  This must be used sparingly and not to be used in large body text.  This font is usually used in wedding invitation cards or other formal events.  Examples: Edwardian, Vladimir, Kunstler
  • 23.
    TYPES OF TYPEFACES Decorative Display or decorative- caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)  Examples: Chiller, Jokerman, Curlz MT
  • 24.
    TEXT FILE FORMATS COMMONFILE FORMATS DESCRIPTION TXT (text) Unformatted text document by an editor as notepad on Windows platform DOC (document) a native format for storing documents created by MS Word package •contain a rich set of formatting capabilities RTF (Rich Text Format) Cross platform document exchange; default format for Mac OS X’s default editor TextEdit
  • 25.
    TEXT FILE FORMATS COMMONFILE FORMATS DESCRIPTION PDF (Portable Document Format) developed by Adobe systems for cross platform exchange of documents, supports image and graphics PS (PostScript) a page description language used mainly for desktop publishing
  • 26.
    FILE TYPE SELECTIONWHEN SAVING AN MS WORD DOCUMENT
  • 27.
    DESIGN PRINCIPLES ANDELEMENTS EMPHASIS  importance or value given to a part of the text-based content  make the text bold  Italicized
  • 28.
    DESIGN PRINCIPLES ANDELEMENTS EMPHASIS  have a heavier weight  darkened or lightened enlarged
  • 29.
  • 30.
  • 31.
    DESIGN PRINCIPLES ANDELEMENTS APPROPRIATENESS  how fitting or suitable the text is used for a specific audience, purpose or event
  • 32.
    DESIGN PRINCIPLES ANDELEMENTS APPROPRIATENESS  Times New Roman  Arial  Aharoni  Rockwell  Edwardian Script  Jokerman
  • 33.
  • 34.
  • 35.
    DESIGN PRINCIPLES ANDELEMENTS PROXIMITY  refers to how near or how far are the text elements from each other.
  • 36.
  • 37.
    DESIGN PRINCIPLES ANDELEMENTS ALIGNMENT  refers to how the text is positioned in the page.  left, right, center or justified.
  • 38.
  • 39.
    DESIGN PRINCIPLES ANDELEMENTS ORGANIZATION  refers to a conscious effort to organize the different text elements in a page.
  • 40.
  • 41.
    DESIGN PRINCIPLES ANDELEMENTS REPETITION  concerns consistency of elements and the unity of the entire design
  • 42.
  • 43.
    DESIGN PRINCIPLES ANDELEMENTS CONTRAST  creates visual interest to text elements.  is achieved when two elements are different from each other.
  • 44.