TFM Search Engine Marketing Benchmark Report

The document is a UK Search Engine Marketing Benchmark Report produced by E-consultancy in partnership with Neutralize (*\\*). It provides results from a survey of over 700 UK search marketers about their search engine marketing activities and budgets. Some key findings include: - Two thirds of respondents expected to increase budgets for paid search and SEO over the next 12 months. - The top objectives for search engine marketing were lead generation, direct online sales, and driving traffic. - Issues impacting success included lack of internal expertise, budget constraints, and difficulties measuring ROI. - Top services used included landing page optimization, competitor research, and PR optimization.