The document discusses problems that companies face with their sales funnel such as deals staying in the funnel too long and inaccurate funnel data. It suggests that companies need to implement a new standard called the BuyCycle Funnel which is a proven 5-step business process that provides better data for coaching, planning, and monitoring progress. Adopting the BuyCycle Funnel and its 5 competencies can help companies improve sales productivity, increase sales, and gain credibility.