The 19 Best Restaurant Marketing Ideas
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The document outlines 19 effective restaurant marketing strategies focusing on branding, guest acquisition, retention, and revenue optimization. Key insights include the importance of a strong online presence, utilizing social media platforms, and community engagement to attract and retain customers. Additionally, it emphasizes the growing demand for plant-based options and the significance of leveraging data to enhance marketing and operational strategies.
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The 19 Best Restaurant Marketing Ideas
- 1. The 19 Best Restaurant Marketing Ideas
- 2. Program Summary • BRANDING • NEW GUEST ACQUISITION • GUEST RETENTION • REVENUE OPTIMIZATION
- 4. • What is Your Story? • The Power of Authenticity
- 5. Google My Business Even Before You Open — Claim Your Business and Own Important Real Estate on the Internet
- 6. • Restaurants are the most searched industry by consumers through both mobile applications and browsers • “Restaurants Near Me” is the most searched “Near Me” in the United States • Each month, there are over 5 billion searches for restaurants Source: SOCi • It’s (currently) a free tool you can use to your advantage
- 7. Website Wonders • More than 70% of users prefer to check the restaurant menu on the restaurant’s website to make their dining decisions Source: Google • When placing an online order, a patron is more likely to use a restaurant's website than a third-party site Source: Toast
- 8. Social Media • Restaurants are most likely to use Facebook (91% of restaurants) and Instagram (78%) • Instagram has skyrocketed in popularity for restaurant promotion since last year, when only 24% reported using it • Twitter, the third-most- popular option, saw similar rapid growth in its use, increasing from 4% in 2017 and 2% in 2018 to a whopping 39% in 2019 Source: Toast
- 10. Spreading the Word • Advertising : Facebook Targeting and Google Ads • Don’t Discount Traditional Media • SMS, Text and Chatbot marketing • Every $1 spent on email marketing generates $38 in revenue Source: CampaignMonitor.com
- 11. Get on the Gram Program! • Hire a photographer to take photos of popular food items • Encourage guests to post photos • One restaurant in Buffalo achieved a 13% increase in bookings just by posting great food pictures and telling commenters that they were excited for them to come by. That turned out to be a $93,436 increase in revenue for the year. Source: Bread and Butter PR
- 12. Community Connections Ways to Be Part of Your Community: • Host Community Day once a week with discounts for locals • Sponsor a Sport • Host Fundraisers for Non- Profits and School Groups • Use Social Media for Good • Follow Local Events • Have a Block Party with other local businesses • Join the Chamber of
- 13. GUEST RETENTION
- 14. Create Loyalty Punch Cards Are So Yesterday • Use Contests to Engage Guests • Business Card Giveaways • Create Email Newsletter • Make Staff Brand Evangelists
- 15. Dealing with Reviews When dealing with negative online reviews or in-person feedback: • 23% of restaurateurs reach out directly to the person who gave the feedback • 15% put the feedback to use when giving performance reviews to front-of-house or back-of- house staff • Some restaurant professionals — 2% — admitted to never taking action when receiving negative guest feedback Source: Toast
- 16. Dealing with Reviews • Set up a Google Alert for your business name so you’ll be notified immediately when someone mentions you on the internet • Thank people for good reviews • Attract a complainer back in with a small offer • Get Yelp Help for your profile
- 17. Pursue Partnerships • Build a restaurant community IRL and online • Try to coordinate a Restaurant Week or other activities in your town • Go to the professionals by teaming with public relations and marketing teams • Cultivate relationships with local purveyors
- 18. Give Back • Find pockets of opportunities • Use your expertise • Be your own word of mouth
- 19. Stay Trendy How do you find trends? • Read • Talk to Your Guests • Eat Out
- 20. The Power of Plants • U.S. sales of plant-based proteins were $553 million in 2012 Souce: Mintel • The global plant-based protein market is projected to reach $5 billion by 2020 Source: Markets and Markets • Burger King added the Impossible Whooper® at select locations in April and saw an 18.5% lift in foot traffic Source: Market Insights • 95% of plant-based buyers have made a beef burger purchase within the past year Source: NPD
- 21. Listen to Guests Guests listed: • Wi-Fi Availability • Online Reservations • Consumer Ordering Programs as restaurant technologies most important to their guest experience. Source: Toast
- 23. Delivery Dilemma Is it a money maker? • Restaurants have seen an annual growth rate of 23% in digital orders since 2013. • That is expected to triple by the end of 2020 Source: NPD Group
- 24. The Off-Premise Promise • Sales from off-premise orders will grow 5.6 percent by 2019 • Catering is high growth – The $60B plus market is growing 50% faster than the overall restaurant industry • Th average catering check is $283 with one order requiring less work than the same amount of individual orders Source: ezCater
- 25. The Magic of Coffee Beans • Cold brew coffee consumption is up 36% year over year • Younger consumers (18-34) are boosting cold brew and iced coffee numbers and treat it as a snack • Try unique flavors to boost interest and sales • Fresh-brewed hot coffee is still leading in consumption Source: Technomic
- 26. Receipt Marketing Restaurants are also finding that receipt marketing can: • Grow Loyalty • Social Media Followers • Online Ordering Programs • Positive Reviews Source: Toast
- 27. Your Secret Weapon Your Point of Sales (POS) system can help: • Remove lower volume menu items and replace them with more appealing ones • This can boost revenue and make for a better experience for guests • Data, Data, Data Source: Rouxbe
- 28. Focus on the Basics • Have consistently great food • Seat window areas first • Don’t give water or bread unless asked • Have an easy-to-read menu • Box popular menu items
- 29. What is #1 trending topic of all time on social media?
- 31. National Days and #Holidays Hashtag holidays now have important marketing and social media implications nationaldaycalendar.com Holiday hashtags help: • Classify content • Make the subject much more searchable • Considerably expand posts’ reach • Increase current and potential customer engagement • Help restaurants latch on to trending topics Source: Durée & Company, Inc.